[Summer VIO Trouble Survey] About 90% of Women Worry About Moisture and Odor in Their Intimate Areas, and 90% of Those Who Have Undergone VIO Hair Removal Report a Reduction Effect

As temperatures and humidity rise in the summer, have you ever found yourself suddenly worried about your own or someone else's odor?

It's not just underarms and feet; moisture and odor in the VIO area are also significant concerns for many women.

Anxiety can build, especially during long hours of sedentary work or menstrual discomfort.

However, can existing femcare products like specialized soaps and wipes truly solve this problem at its root?

This time, Eminal Clinic, a medical hair removal clinic, conducted a survey on "Summer VIO Odor and Moisture Countermeasures" targeting women in their 20s to 40s who have been concerned about their body odor or sweat smell during the summer.

VIO Ranks in Top 3 for Concerning Summer Moisture and Odor Areas

First, when asked, "Which parts of your body are you concerned about regarding body odor, sweat, or moisture in the summer? (Multiple answers allowed)," the most common response was 'Underarms (83.9%),' followed by 'Feet (43.1%)' and 'VIO (42.7%).'

While over 80% cited 'Underarms,' which are prone to odor and sweat stains on clothes, over 40% also mentioned 'VIO,' an area not easily visible. This suggests that moisture and discomfort in the intimate area covered by underwear are also a significant summer concern.

The severity is high. When asked, "How concerned are you about summer VIO moisture and odor?" about 90% responded 'Very concerned (32.2%)' or 'Somewhat concerned (53.9%).'

The summer environment, where underwear and clothing cling more and sweating is common, likely intensifies discomfort in the intimate area.

Regarding current countermeasures for this serious issue, the most common response was 'Wiping away sweat frequently (40.9%),' followed by 'Wearing breathable underwear (33.7%)' and 'Hair removal (self-care) (24.9%).'

This indicates a tendency to rely on temporary, easily implemented daily self-care to alleviate discomfort.

However, when asked about the effectiveness of these measures, "Do you feel the effects of your current VIO odor and moisture countermeasures?" about 60% felt some effect ('Sufficient effect (9.6%)' + 'Some effect (51.2%)'), while the remaining 40% were not satisfied with their current methods.

It is inferred that while simple self-care provides some temporary relief, it often fails to fundamentally resolve moisture and odor issues in the harsh summer environment.

About 40% Dissatisfied with Self-Care, Citing It as Time-Consuming and Troublesome

One major cause of this moisture and odor is considered to be 'hair.' What is the actual status of VIO hair management?

When asked, "Which of the following applies to your current VIO hair management?" the responses were:

'Undergoing hair removal (22.3%)'

'Only doing self-care (shaving, etc.) (46.9%)'

'Not doing any VIO hair management (30.8%)'

Only about 20% are undergoing hair removal, indicating that self-care remains the mainstream method for managing the intimate area.

However, many people seem to face problems with self-care.

When asked, "Do you have any worries or dissatisfaction with self-care? (Multiple answers allowed)," the most common response was 'It's time-consuming and troublesome (40.4%),' followed by 'It causes skin irritation like razor burns and redness (37.7%)' and 'I miss spots (34.5%).'

The intimate area is difficult to manage with razors due to its poor visibility and thin skin, making it prone to skin damage.

While self-care is easy to start, it involves ongoing effort and the risk of skin problems, leading to low satisfaction for many.

So, why don't they take the step towards 'hair removal' which eliminates the hair itself?

When asked, "What are your reasons for not undergoing VIO hair removal? (Multiple answers allowed)," the top response was 'I think it's too expensive (48.9%),' followed by 'I'm hesitant about the procedure, like showing my VIO area (41.1%)' and 'I'm worried about pain (24.3%).'

Following cost, the embarrassment of showing the area to others appears to be a major hurdle.

It seems that while many are troubled by the hassle and skin issues of self-care, barriers such as cost, psychological resistance, and fear of pain prevent them from taking the step towards professional care that offers a fundamental solution.

Expected Effects of VIO Hair Removal! About 60% Want to Reduce Moisture and Itching

While many hesitate to take the step towards hair removal, what changes do those who have actually undergone it feel and expect?

When asked, "What effects do you expect from VIO hair removal? (Multiple answers allowed)," the most common response was 'I want to reduce moisture and itching (59.8%),' followed by 'I want to improve the appearance (49.6%)' and 'I want to reduce odor (44.6%).'

This shows that beyond aesthetic reasons, there is a strong demand for improved hygiene and comfort, specifically reducing 'moisture and itching' and 'odor.'

Resolving the 'summer-specific discomfort' mentioned earlier and reducing daily stress appears to be a major motivation for VIO hair removal.

Furthermore, when asked, "Do you think VIO hair removal leads to a reduction in moisture and odor?" about 90% responded 'Strongly agree (54.5%)' or 'Somewhat agree (36.2%).'

For the majority who have started this care, hair removal seems to be a reliable way to achieve fundamental comfort.

Finally, when all respondents were asked, "Do you think VIO hair removal contributes to improving women's quality of life (QOL)?" over 70% responded 'Strongly agree (23.8%)' or 'Somewhat agree (49.7%).'

It appears that people feel or expect that eliminating physical stress like odor and moisture, as well as the worry about troublesome maintenance and razor-induced skin irritation, enhances daily comfort.

For those hesitant due to cost or pain concerns, the high level of real satisfaction among those who have already undergone treatment could be a strong push to take the step towards a more comfortable summer.

[Summary] Professional VIO Care Bridges the Gap from 'Limitations of Self-Care' to 'Daily Comfort'

This survey revealed that summer intimate area discomfort is a daily stressor for many women.

While 'VIO' is a common summer concern, ranking after 'Underarms' and 'Feet,' about 90% worry about moisture and odor. However, actual countermeasures are...