UHB Hokkaido Cultural Broadcasting Co., Ltd. will hold the "Sapporo Strawberry Festival 2026" for a total of five days, from Thursday, May 21, 2026, to Monday, May 25, 2026, at Akarenga Garden (the front garden of the Red Brick Government Building).
The popular event "Yokohama Strawberry Festival," which started at Yokohama Red Brick Warehouse in 2013 and attracted approximately 580,000 visitors during its run this year (calculated from the number of visitors to Yokohama Red Brick Warehouse Buildings 1 and 2), is making its first appearance in Hokkaido. It is a highly popular event where you can fully enjoy "strawberries" from every angle, offering not only luxurious strawberry sweets, drinks, and gourmet food but also adorable strawberry-themed goods.
Sapporo will be the third location nationwide, following Osaka, which started in 2024, and this will be its first time. Please come and enjoy this "Strawberry Festival" loved by a wide range of generations, from children to adults!
■ 15 stores offering strawberry sweets & strawberry goods will gather!
*Excerpt of some stores *Some products may be limited in quantity
Various strawberry sweets that were popular at the Yokohama and Osaka venues will also appear. Strawberry goods that bring daily comfort are also a must-see.
39Café / Premium Strawberry Crepe
This exquisite crepe uses rare strawberries that can only be eaten in Hyogo Prefecture. Each one is carefully arranged, and its gorgeous appearance is truly a work of art! Please enjoy the refreshing cream and the acidity of the strawberries.
Strawberry KISS♡ / Freshly Baked Rich Strawberry Pie
This original pie is filled with a rich, sweet and sour strawberry jam that overflows from the crispy pie crust baked in the store's oven. It is a product that can be enjoyed while walking around.
STRAWBERRY HOUSES / My Favorite Color Amaou Strawberry Milk
With the theme of "What is your favorite color in love?", we have prepared 11 colors of sparkling, love-filled strawberry containers. Of course, the contents are carefully selected strawberry drinks! You can enjoy both the appearance and the taste.
Furuutsu Nanoni / Fresh Strawberry Candy
15 stores offering strawberry sweets & strawberry goods will gather!
*Excerpt of some stores *Some products may be limited in quantity
Various strawberry sweets that were popular at the Yokohama and Osaka venues will also appear. Strawberry goods that bring daily comfort are also a must-see.
39Café / Premium Strawberry Crepe
This exquisite crepe uses rare strawberries that can only be eaten in Hyogo Prefecture. Each one is carefully arranged, and its gorgeous appearance is truly a work of art! Please enjoy the refreshing cream and the acidity of the strawberries.
Strawberry KISS♡ / Freshly Baked Rich Strawberry Pie
This original pie is filled with a rich, sweet and sour strawberry jam that overflows from the crispy pie crust baked in the store's oven. It is a product that can be enjoyed while walking around.
STRAWBERRY HOUSES / My Favorite Color Amaou Strawberry Milk
With the theme of "What is your favorite color in love?", we have prepared 11 colors of sparkling, love-filled strawberry containers. Of course, the contents are carefully selected strawberry drinks! You can enjoy both the appearance and the taste.
Furuutsu Nanoni / Fresh Strawberry Candy
Fresh strawberries' acidity and candy's sweetness are an excellent match! Please enjoy the crispy candy and luxurious fresh strawberries.
Korean Macaron MUUN Seoul / Strawberry Macaron
The fluffy aroma of strawberries and the original cute appearance will make your heart flutter. It's an incredibly cute macaron that you can't help but take a picture of. It's also perfect as a souvenir.
Kanmidokoro Asakusa Umezon / Strawberry Daifuku
Using "Tochiotome" strawberries from Tochigi Prefecture, the smooth strained bean paste, with its modest sweetness, perfectly complements the sweetness and acidity of the strawberries. It's a trinity of flavors wrapped in a chewy daifuku.
Parfait love / Original Strawberry Parfait (Shortcake Strawberry Parfait / Chocolate Cake Strawberry Parfait)
This original parfait can be enjoyed daily, using Hokkaido strawberries and seasonal strawberries sourced from Honshu. It's a product that can be enjoyed repeatedly.
Rice Flour Churros Specialty Store / Blue Cocina
Gluten-free, made without wheat flour and eggs! The Strawberry Heart Churros were created with the concept of "fun to look at x delicious to eat"! Please try this product, which was very popular at the Yokohama Strawberry Festival!
Himitsu no Ichigo MICO E / Hanging Kewpie Doll
Its cute appearance, peeking out slightly, can be attached to the edges of monitors such as smartphones and PCs, or to small items around your desk, providing a small daily comfort.
■ Yokohama's Specialty! A 2m tall "Giant Strawberry Object" makes a special appearance in Sapporo
The popular photo spot "Giant Strawberry Object," familiar from the "Yokohama Strawberry Festival," will make a special appearance at the "Sapporo Strawberry Festival 2026"! Enjoy memorable commemorative photos in front of the giant object, which is sure to be Instagrammable.
<"Sapporo Strawberry Festival 2026" Event Outline>
* Period: May 21 (Thu) - May 25 (Mon), 2026, total 5 days
* Held rain or shine; may be closed in case of severe weather.
* Venue: Akarenga Garden (Front Garden of the Red Brick Government Building), Kita 3-jo Nishi 6-chome 1-banchi, Chuo-ku, Sapporo
* Operating Hours: 10:00 AM - 6:00 PM
* Re-entry and final admission are until 10 minutes before closing time.
* Admission Fee: Advance ticket 500 yen / Same-day ticket 600 yen
* Free admission for elementary school students and younger. However, unaccompanied elementary school students and younger are not permitted.
* Same-day tickets will end sales once the planned number for each day is reached.
* Advance ticket sales end on May 20 (Wed) at 23:59.
* Same-day tickets