HTB Achieves 2025 Fiscal Year Ratings Quadruple Crown for the Second Consecutive Year!

HTB has achieved a 'quadruple crown' in the 2025 fiscal year Sapporo area television ratings for individual viewership (ages 4 and up), ranking first in the All-Day, Golden, Prime, and Non-Prime time slots! In terms of household viewership, the station achieved a 'triple crown' in the All-Day, Golden, and Prime time slots. This marks the second consecutive year that the station has ranked first in these respective categories for the fiscal year.

【2025 Fiscal Year Ratings: March 31, 2025 (Mon) – March 29, 2026 (Sun)】 Individual Viewership Ratings

【2025 Fiscal Year Ratings: March 31, 2025 (Mon) – March 29, 2026 (Sun)】 Household Viewership Ratings

*Source: Video Research Ltd., Sapporo Area

The All-Day (6:00 AM – 12:00 AM) ratings were driven by the morning information program "Ichimoni!" (Mon–Fri 6:00 AM – 8:00 AM; Sat 6:30 AM – 8:00 AM & 9:30 AM – 10:40 AM). During the 6:00 AM hour on weekdays, the program achieved a 4.6% individual viewership rating, marking its first time reaching the top of its time slot since the show began! In the 7:00 AM hour, it achieved a 7.8% individual viewership rating, marking its sixth consecutive year at number one in that time slot since individual viewership surveys began in fiscal 2020, earning significant support from viewers.

Additionally, the evening information program "Ichioshi!!" (Mon–Thu 3:45 PM – 7:00 PM; Fri 3:45 PM – 6:50 PM) saw significant growth, particularly in the 4:00 PM hour.

Furthermore, in addition to broadcasts of the Hokkaido Nippon-Ham Fighters, who finished second in the regular season for the second consecutive year, news programs such as "Hodo Station" (Mon–Fri 9:54 PM – 11:10 PM) also maintained high ratings, continuing the trend from last year.

【Individual】 2025 Fiscal Year HTB Top 10 High-Rating Programs

【Household】 2025 Fiscal Year HTB Top 10 High-Rating Programs

【Comment from the Programming Department】 As a media outlet rooted in Hokkaido, HTB aims to deliver information that is useful to the people of Hokkaido and the local community. As a result, we were able to achieve the top spot for the second consecutive year in the four individual viewership categories: All-Day, Golden, Prime, and Non-Prime.

We would like to express our gratitude to the people of Hokkaido who watch HTB every day. We will continue to produce and broadcast programs that are supported by many viewers, and we will continue to take on various challenges, so we ask for your continued support.