Lineup and QueryMind Partner to Provide End-to-End Support from LINE-based Purchase Experience to Customer Loyalty

Lineup Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo; CEO: Noriyuki Abe; hereinafter 'Lineup'), provider of 'Lineup,' which enables sales on LINE Official Accounts, and Hokkaido Innovation & Incubation Co., Ltd. (Headquarters: Toyosu, Koto-ku, Tokyo; CEO: Kyoki Kato; hereinafter 'HII'), provider of 'QueryMind,' which supports customer understanding and One-to-One communication, have commenced a partnership. This collaboration enables the utilization of customer data originating from the LINE purchase experience, realizing a continuous communication design throughout the pre- and post-purchase phases.

Background
LINE Official Accounts are increasingly used as a vital touchpoint connecting companies and customers. However, the design of the product purchase path and subsequent continuous customer communication often become fragmented, leading to many cases where post-purchase follow-up or repurchase promotion is insufficient. In particular, realizing communication based on each customer's interests and purchase history required combining multiple tools, which posed challenges in terms of operational load and design difficulty. In light of this background, Lineup and QueryMind have partnered to integrally support the purchase experience and customer loyalty on LINE.

Overview
Through this partnership, a series of purchase cycles from 'generating interest → purchase/service use → analysis/improvement → repeat use' is realized solely within LINE communication.
- Lineup: Seamless product purchase within LINE, purchase induction such as abandoned cart follow-up and coupons.
- QueryMind: Planning and content creation based on data, optimization of delivery, and post-purchase analysis.
This partnership allows for the implementation of user experiences as follows:

1. From LINE Registration to Interest Cultivation
With QueryMind, it is possible to develop content to increase the response of LINE friends by utilizing data held by the company. Opportunities for users to naturally interact with brands, services, and products are designed to induce user interest and action.
[Content Examples]
- Product search function
- Sales ranking
- Guidance for products frequently purchased together
- Review introductions
- Diagnostic content
By cultivating interested users, the utilization rate of Lineup's purchase function for the next step is increased.

2. From Consideration to Initial and Repeat Purchase
After gaining user interest, the purchase function of Lineup is used to check detailed product information and provide a simple purchase experience, strengthening the path to purchase. In addition to the product purchase function, Lineup enables automatic abandoned cart follow-up and coupon distribution using product browsing data.
[Functions to Lead to Purchase Examples]
- Automatic abandoned cart follow-up
- Coupon distribution
By eliminating time-consuming settings that involve jumping to external pages, communication that does not miss opportunities is realized.

3. After Purchase (Analysis → Repeat Purchase)
Lineup and QueryMind have integrated data, designed to centrally manage data from interest to purchase. QueryMind provides analysis functions, allowing for a PDCA cycle utilizing data.
[Analysis Examples]
- Characteristic analysis of highly loyal users
- RFM analysis
- LTV management
- Creative analysis

Company Overviews
Lineup Co., Ltd.
Lineup Co., Ltd. is a company that provides the LINE EC platform 'Lineup,' which adds EC functions to LINE Official Accounts, enabling the opening, selling, and customer management of online shops with a single smartphone. 'Lineup' realizes a purchase experience on the LINE talk screen in as few as two taps without membership registration, supporting both a reduction in cart abandonment rates and the promotion of repeat purchases. In addition to completing product management, inventory management, order management, customer response, and payment (Credit Card/PayPay/Paidy) on LINE, it provides marketing functions necessary for EC operation, such as automatic abandoned cart follow-up, coupon distribution, step delivery, segment delivery, and Shopify integration (automatic synchronization of product, inventory, order, and customer information). It is certified as an official partner of LINE Yahoo Co., Ltd. and has been introduced to more than 3,000 accounts, ranging from small businesses to D2C brands.

Established: January 2021
Representative: CEO Noriyuki Abe
Location: 7F N&E BLD., 1-12-4 Ginza, Chuo-ku, Tokyo 104-0061
Business Description: Development and operation of payment software for EC operators.