<Overview>
Maeda Road Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Toshiaki Tomiyasu; hereinafter "the Company") announces that it will become a special sponsor of the "2026 All-Japan Intercollegiate Women's Ekiden Championship (hereinafter, Fuji Women's Ekiden)" to be held on December 30, 2026 (Wed) in Fujinomiya City and Fuji City, Shizuoka Prefecture.
Accordingly, the event will be broadcast live nationwide on the Fuji TV network under the title "Maeda Road Sports Special: Fuji Women's Ekiden 2026."
Through its sponsorship of this event, the Company will support the strong and resilient challenges of female athletes, while contributing to the promotion of sports such as ekiden and regional revitalization.
<Details>
The Fuji Women's Ekiden is held annually on December 30 in Fuji City and Fujinomiya City, Shizuoka Prefecture, and is considered one of the two premier women's ekiden races alongside the "All-Japan Intercollegiate Women's Ekiden" held in October.
This championship, which covers 43.4 km over seven stages starting from the front of Fujisan Hongū Sengen Taisha Shrine, is a significant stage where female student runners compete to culminate their year's efforts. A true battle to determine the best in Japan, it has become a well-established year-end tradition marking the conclusion of the university women's ekiden season.
For Maeda Road, the "roads" that student runners traverse hold special significance, as the Company has long supported the nation's road infrastructure and contributed to regional development. The runners' dedication—trusting and supporting one another while passing a single ekiden tape toward a shared goal—deeply resonates with the Company's own mission of creating and maintaining roads that connect people's lives and aspirations to the future.
Through previous sponsorships of student ekiden events such as the Izumo Ekiden and the Hakone Ekiden, the Company has stood alongside the efforts of young runners shaping the future and supported their brilliant challenges.
Moreover, the Company maintains key business operations in Shizuoka Prefecture, the host region of this event, and has long advanced hand-in-hand with local communities.
For this event, Maeda Road will continue to stand with the passionate aspirations of the runners and, as a company deeply connected to local communities, will fully support the challenges of the youth who represent Japan's future.
<Event Overview>
Event Name: 2026 All-Japan Intercollegiate Women's Ekiden Championship
Date: December 30, 2026 (Wed)
Location: Fuji City and Fujinomiya City, Shizuoka Prefecture (Start: In front of Fujisan Hongū Sengen Taisha Shrine; Finish: Athletic Stadium, Fuji Comprehensive Sports Park)
Organizer: Japan Student Athletics Federation (JSAAF)
Co-organizers: Shizuoka Prefecture, Fuji City, Fujinomiya City
Executive Committee: Executive Committee of the All-Japan Intercollegiate Women's Ekiden Championship
Supporting Organizations: Japan Sport Council, Shizuoka Prefectural Board of Education, Fuji Television Network, Inc., among others (planned)
FACT BOX
- Source: PR TIMES
- Category: 協賛