Bringing a Nature-Aligned Lifestyle to Your Table: "Kobo Nonokaze" from Shiota-cho, Ureshino City Hosts First POP UP at SAGA MADO!
The Saga Product Distribution Design Public Corporation will hold a POP UP event for "Kobo Nonokaze," a farm that grows pesticide-free and fertilizer-free grains, at SAGA MADO from April 17, 2026.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:54
- 🔍 Collected: April 15, 2026 at 11:31
- 🤖 AI Analyzed: April 19, 2026 at 06:28 (90h 56m after Collected)
The Saga Product Distribution Design Public Corporation (Location: Saga City, Director: Noriko Ishii) will hold a "Kobo Nonokaze" POP UP for 10 days from Friday, April 17 to Sunday, April 26, 2026, at "SAGA MADO", a select shop featuring carefully chosen products from Saga Prefecture.
At this POP UP, we will sell products from "Kobo Nonokaze," which grows grains while aligning with natural mechanisms in Shiota-cho, Ureshino City, Saga Prefecture, delivering the inherent appeal of the ingredients and the passion of the producers.
In addition, on the two days of Sunday, April 19 and Sunday, April 26, tasting sales of rice will be conducted by the producers. This is a valuable opportunity to enjoy the products while hearing directly from the creators about their dedication and passion for cultivation. Please take this opportunity to visit SAGA MADO.
"Kobo Nonokaze" POP UP Overview
Event Period: Friday, April 17, 2026 - Sunday, April 26, 2026, 10:00 - 20:00
*Tasting sales will be held around 12:00 PM on Sunday, April 19 and Sunday, April 26 (ends when supplies run out).
Venue: SAGA MADO Special Area (Combox Saga Ekimae 1st Floor, 1-4-17 Ekimae Chuo, Saga City)
About Kobo Nonokaze
The Mino district of Shiota-cho, Ureshino City, Saga Prefecture. In this land surrounded by mountains and blessed with water, we grow grains without relying on fertilizers or pesticides.
"Crops can grow without being given fertilizer" — learning this fact and thinking "I want to try it" was what triggered me to start farming.
I was not originally a farmer, but by fate, I married into a farming family in Shiota. Together with my husband and parents-in-law, out of a desire to "deliver to people whose faces we can see," we launched "Kobo Nonokaze," where we handle everything from cultivation to sales ourselves.
Currently, my husband works part-time on the farm while I work full-time, and we run "Nonokaze" while raising two children.
Official Website: https://nonokaze.stores.jp/
Instagram: https://www.instagram.com/nonokaze/
About Products Scheduled for Sale (Partial)
Mixed Grains
- Seven-Grain Rice from 802 yen (tax included)
- Three-Grain Rice from 518 yen (tax included)
- Rolled Barley (Mochimugi) from 580 yen (tax included)
These are convenient mixed grains that can be cooked by mixing a small amount with white rice using the usual water ratio.
The Seven-Grain Rice has a gentle texture and is easy for beginners to eat, while the Three-Grain Rice features the flavors of red, black, and green rice, tasting even better when soaked before cooking, and pairs perfectly with curry.
The Rolled Barley is whole barley with a bit of the outer hull removed, allowing you to enjoy a unique plump and chewy texture.
- Wheat Flour 685 yen (tax included)
Although it is a bread wheat variety and classified as strong flour, it is closer to medium-strength flour.
It can be widely used not only for bread, pizza, and scones, but also for okonomiyaki and pound cakes.
It is a generous flour that combines a hearty, satisfying feel with a soft flavor.
- Nonopon_Brown Rice 370 yen (tax included)
Non-glutinous brown rice turned into puffed rice. It has a clean sweetness.
It contains just a little cane sugar and salt so as not to interfere with the rice's flavor and sweetness.
It is a snack that everyone from the elderly to babies can eat together.
Also great for breakfast with milk poured over it.
What is SAGA MADO?
We introduce carefully selected prefectural products each season, ranging from pottery like Imari/Arita ware and Karatsu ware to items made with the fresh sensibilities of young artists, foods and miscellaneous goods perfect for everyday use, and SAGA MADO original products.
Official Website: https://sagamado.jp/
About Saga Prefectural Regional Industry Support Center / Saga Product Distribution Design Public Corporation
The Saga Product Distribution Design Public Corporation is a support organization established in April 2017 within the "Saga Prefectural Regional Industry Support Center," which supports small and medium-sized enterprises in the prefecture, for the purpose of promoting the sales of prefectural products.
Under the concept of "designing new distribution"—which connects producers and consumers by communicating the merits of prefectural products while refining them and increasing their added value—the corporation is engaged in support to
At this POP UP, we will sell products from "Kobo Nonokaze," which grows grains while aligning with natural mechanisms in Shiota-cho, Ureshino City, Saga Prefecture, delivering the inherent appeal of the ingredients and the passion of the producers.
In addition, on the two days of Sunday, April 19 and Sunday, April 26, tasting sales of rice will be conducted by the producers. This is a valuable opportunity to enjoy the products while hearing directly from the creators about their dedication and passion for cultivation. Please take this opportunity to visit SAGA MADO.
"Kobo Nonokaze" POP UP Overview
Event Period: Friday, April 17, 2026 - Sunday, April 26, 2026, 10:00 - 20:00
*Tasting sales will be held around 12:00 PM on Sunday, April 19 and Sunday, April 26 (ends when supplies run out).
Venue: SAGA MADO Special Area (Combox Saga Ekimae 1st Floor, 1-4-17 Ekimae Chuo, Saga City)
About Kobo Nonokaze
The Mino district of Shiota-cho, Ureshino City, Saga Prefecture. In this land surrounded by mountains and blessed with water, we grow grains without relying on fertilizers or pesticides.
"Crops can grow without being given fertilizer" — learning this fact and thinking "I want to try it" was what triggered me to start farming.
I was not originally a farmer, but by fate, I married into a farming family in Shiota. Together with my husband and parents-in-law, out of a desire to "deliver to people whose faces we can see," we launched "Kobo Nonokaze," where we handle everything from cultivation to sales ourselves.
Currently, my husband works part-time on the farm while I work full-time, and we run "Nonokaze" while raising two children.
Official Website: https://nonokaze.stores.jp/
Instagram: https://www.instagram.com/nonokaze/
About Products Scheduled for Sale (Partial)
Mixed Grains
- Seven-Grain Rice from 802 yen (tax included)
- Three-Grain Rice from 518 yen (tax included)
- Rolled Barley (Mochimugi) from 580 yen (tax included)
These are convenient mixed grains that can be cooked by mixing a small amount with white rice using the usual water ratio.
The Seven-Grain Rice has a gentle texture and is easy for beginners to eat, while the Three-Grain Rice features the flavors of red, black, and green rice, tasting even better when soaked before cooking, and pairs perfectly with curry.
The Rolled Barley is whole barley with a bit of the outer hull removed, allowing you to enjoy a unique plump and chewy texture.
- Wheat Flour 685 yen (tax included)
Although it is a bread wheat variety and classified as strong flour, it is closer to medium-strength flour.
It can be widely used not only for bread, pizza, and scones, but also for okonomiyaki and pound cakes.
It is a generous flour that combines a hearty, satisfying feel with a soft flavor.
- Nonopon_Brown Rice 370 yen (tax included)
Non-glutinous brown rice turned into puffed rice. It has a clean sweetness.
It contains just a little cane sugar and salt so as not to interfere with the rice's flavor and sweetness.
It is a snack that everyone from the elderly to babies can eat together.
Also great for breakfast with milk poured over it.
What is SAGA MADO?
We introduce carefully selected prefectural products each season, ranging from pottery like Imari/Arita ware and Karatsu ware to items made with the fresh sensibilities of young artists, foods and miscellaneous goods perfect for everyday use, and SAGA MADO original products.
Official Website: https://sagamado.jp/
About Saga Prefectural Regional Industry Support Center / Saga Product Distribution Design Public Corporation
The Saga Product Distribution Design Public Corporation is a support organization established in April 2017 within the "Saga Prefectural Regional Industry Support Center," which supports small and medium-sized enterprises in the prefecture, for the purpose of promoting the sales of prefectural products.
Under the concept of "designing new distribution"—which connects producers and consumers by communicating the merits of prefectural products while refining them and increasing their added value—the corporation is engaged in support to