Shizuoka's Summer Tradition 'Chagori Project' Starts Again on July 1!

Chagori Key Visual

The 'Chagori Project' (cha-gori shaved ice) run by the Suruga Kikaku Kanko Kyoku (Shizuoka City), a public interest foundation working on tourism development in central Shizuoka Prefecture, will start on July 1, 2026!

This year marks the 9th edition, with 6 new stores joining, bringing the total to 65 participating stores mainly in the central area! Tea farmers, tea merchants, and popular local cafes offer creatively designed, photogenic 'Chagori' shaved ice dishes.

Full Renewal to Better Convey the Appeal of Shizuoka Tea

'Chagori' has become a summer tradition in Shizuoka.

In recent years, an increasing number of customers from outside the prefecture visit Shizuoka to enjoy 'Chagori'. To make the appeal of Shizuoka tea more accessible and understandable, the logo, key visual, and official website have been completely renewed this year. We will convey the charm of Shizuoka tea with a new look.

Main Renewal Contents

▶ Logo Design Renewal

The long-familiar 'Chagori' logo has been redesigned to be more readable and friendly while preserving its cherished image.

▶ Key Visual

A new visual has been created to express the diverse flavors of Shizuoka tea and the appeal of cool shaved ice, matching the new logo's world.

▶ Chagori Flag Renewal

The design of the 'Chagori flag' displayed at participating stores has also been refreshed, making it easier to spot and inviting people to stop by.

▶ Official Website Renewal

The website has been completely overhauled to be more user-friendly and convey the charm of Chagori. New features include a top page gallery of Chagori photos, detailed store pages, enhanced search and access information, making it easier to find your favorite store.

New Logo Design Chagori Flag as a Guide

Come to Shizuoka for Chagori. The appeal of Shizuoka tea spreads beyond the prefecture.

In last year's purchaser survey, about 20% (18%) of respondents were from outside the prefecture. This shows that Shizuoka's 'Chagori' is widely enjoyed by people from other areas.

Furthermore, 98% of respondents answered that their awareness of Shizuoka as a tea-friendly tourist destination increased after eating Chagori. This indicates that Chagori contributes not only to a gourmet experience but also to improving Shizuoka's image and regional branding.

Chagori Project Overview

*Contents are subject to change.

Period

July 1 (Wed) - September 30 (Wed), 2026

Area

All areas in Shizuoka Prefecture

Content

Each store offers shaved ice menu using Shizuoka tea

Other

Pamphlet 'Chagori-cho' suitable for walking and eating will be distributed at each store and tourist information centers

Survey response campaign will be held

Participating stores are identified by original Chagori flags

Official HP

https://chagori.com/

Chagori-cho 2026 (booklet pamphlet)

Store Introduction

Introducing 12 out of 65 stores. (All prices include tax)

For detailed information on other stores and menus, please visit the official website.

chagama

Sencha Shaved Ice

¥918

Fluffy, soft texture made from homemade ice using tea leaves from Shizuoka Prefecture. Enjoy Shizuoka tea to the fullest with homemade sencha syrup!

T's green/T's green omachi

Suruga Kenran

¥1,320

Set of 5 types of tea ice and freshly fried dumplings.

Hajimari no Koocha Terrace Cafe

Gorotto nama melon to Shine Muscat kaoru wakocha no kakigori

¥2,200

Luxuriously uses seasonal melon, combined with Shine Muscat Japanese black tea syrup, creating a refreshing and elegant shaved ice.

Cha no Me

Lemon Matcha Shaved Ice

¥1,000

The ice encapsulates whole tea leaves, allowing you to enjoy the original flavor and aroma. This year, a refreshing new tea ice using locally grown Kiyozawa lemons is also available!

hugcoffee Shizuoka City History Museum Store

Hug Pudding Tea Ice

¥1,200

A new-sensation tea ice with the elegant sweetness of matcha and wasanbon sugar, topped with hugcoffee's popular pudding. Add coffee syrup to your liking.

Asahien Sunrise Cafe

Kawane Matcha Milk

¥1,000

Fluffy farm milk ice topped with Kawane matcha you sprinkle yourself. The sweetness of the milk ice blends with the bitterness and aroma of matcha, creating a rich, luxurious flavor.

Nagamine Seicha Hana Cafe

Koicha-style Matcha Shaved Ice

¥1,500

Elegant, low-sweetness homemade matcha syrup reminiscent of tea ceremony matcha, fluffy espuma, and Hokkaido red beans.

Yamaichi-en Seicha Yamaichi Sabo

Sakura Saihyo

¥1,640

Fluffy cream cheese espuma wraps Shizuoka matcha honey and sakura an (sweet bean paste) milk ice, inside tonka milk sandwiched red beans and refreshing sakura jelly. Comes with selectable tea.

Marushichi Seicha Honten

Aburitate Taiyo no Hojicha Ice

¥1,080

First-pick stem hojicha bathed in sunlight, carefully roasted for aroma, simmered with spices to create a chai-style shaved ice.

CoCo café Shizunami

Matcha Lemon Cream Ice

¥880

An 'adult shaved ice' using Shizuoka prefecture matcha from 'Sawada Kohei Shoten' in Makinohara City, with low sweetness. Topped with lemon-flavored cream and honeyed lemons. Enjoy the trio of sweetness, sourness, and bitterness.

san grams Kikugawa Store

White Tea Ice - White Peach & Chamomile -

¥990

Uses precious Japanese white tea from special cultivation. The transparent aroma of Japanese white tea harmonizes with the freshness of white peach and chamomile.

Ishida Chagyo Goshi Kaisha Kitaguchi Branch

Matcha Rum Raisin - Ishida Ramu-chan

¥1,100

Rich matcha with rum-scented luxurious cream and the sweetness and richness of rum raisins, with an accent of oats inside. The crunchiness is addictive.