Press Hour Invitation for People and Cars Technology Exhibition 2026 NAGOYA

The Society of Automotive Engineers of Japan (JSAE) will hold the 'People and Cars Technology Exhibition 2026 NAGOYA' for three days from June 17 (Wednesday) to 19 (Friday), 2026, at Aichi Sky Expo (Aichi International Exhibition Center).
On the opening day, June 17, a special Press Hour (9:15 AM – 10:00 AM) will feature the JSAE Special Exhibition Press Tour and the Opening Ceremony.

[Key Highlights]
- Marking the 10th physical event since its inception in 2014, this exhibition will be the largest ever, featuring 541 exhibiting companies.
- JSAE will host the Special Exhibition Press Tour again this year. Leaders of the exhibition planning committee will guide the press and explain the highlights of the exhibits.
- The Opening Ceremony will welcome distinguished guests from Aichi Prefecture, Tokoname City, and the Chubu Bureau of Economy, Trade and Industry.

[Schedule for June 17]
- 08:30: Press/Media Room (Meeting Room L2) Registration Opens
- 09:15: Guiding Press from the Media Room to the Exhibition Hall
- 09:20 – 09:40: JSAE Special Exhibition Press Tour
- 09:40 – 10:00: Opening Ceremony
- 10:00: General Exhibition Opens (General Admission Starts)

[JSAE Special Exhibition Press Tour Details]
The automotive industry is currently undergoing a major transition driven by digital technology and DX (digital transformation), such as AI and big data. The pace of evolution—seen in autonomous driving, connected cars, and the creation of new services—has accelerated dramatically compared to a decade ago.
Under the theme 'Future of Mobility Co-created Through the Fusion of New Technologies — Automotive Technology Expanding with DX,' the tour will showcase exhibits from 23 participating organizations across three pillars: Evolution of Society & Services, Evolution of Cars, and Evolution of Manufacturing. The tour will be guided by members of the exhibition planning committee.

Cooperating Companies & Organizations (Alphabetical order based on Japanese kana):
Aisin Corporation, Adacotech Co., Ltd., Spakona Co., Ltd., SUBARU CORPORATION, Sumitomo Rubber Industries, Ltd., Sumitomo Corporation, SOLIZE PARTNERS Corporation, ZENRIN CO., LTD., DAIKIN INDUSTRIES, LTD., Dynabook Inc., Dexterity-SC Japan Co., Ltd., T2 Inc., TIS Inc., Toshiba System Technology Corporation, Toyota Motor Corporation, Toyoda Gosei Co., Ltd., Hitachi, Ltd., Hitachi Plant Services Co., Ltd., Nissan Motor Co., Ltd., AMD Japan, Ltd., Higuchi Digital Solutions Co., Ltd., Fujitsu Limited, Mazda Motor Corporation.

[Opening Ceremony Details]
Distinguished guests include Mr. Hidenori Tsuzuki (Director for Hydrogen Society and Mobility Promotion, Bureau of Economy and Industry, representing the Governor of Aichi Prefecture) and Mr. Hidenobu Teramura (Director-General of the Chubu Bureau of Economy, Trade and Industry, Ministry of Economy, Trade and Industry). Following congratulatory speeches, a traditional ribbon-cutting ceremony will be held.

[Press Registration]
A Press/Media Room will be established in Meeting Room L2 at the venue. Members of the press are requested to register at this room during the exhibition period. Reporting without registration is strictly prohibited. Prior online application is not required.

[Media Contacts]
Soars International / Prospere (Attn: Masuda / Sato)
TEL: +81-3-6419-3220
Email: expo-press@jsae.or.jp

[Related Links]
- Press Kit: https://aee.expo-info.jsae.or.jp/ja/nagoya/press/
- Exhibition Official Website: https://aee.expo-info.jsae.or.jp/ja/nagoya/
- JSAE Official Website: https://www.jsae.or.jp/