Focusing on regional and household differences in 'Tororo Rice seasoning.' JA Zen-Noh Aomori launches a national voting campaign.

JA Zen-Noh Aomori will hold a web voting campaign titled 'Which style are you?' starting June 1, 2026, asking people across the country about how they eat 'Tororo rice' (grated yam over rice) to coincide with 'Mugitoro Day' on June 16. Since seasoning and eating styles for Tororo rice vary by region and household, the campaign aims to gather 'standard' ways of eating from across the country and promote the appeal of Aomori-grown Nagaimo (yam). The campaign runs until June 16, and anyone can participate via the special website.