Recruiting 1st Term Researchers! Seeking Official Ambassadors to Promote the Charms of Kashima City Together. [Kashima City, Saga Prefecture]

Kashima City, Saga Prefecture, is recruiting official ambassadors, "Kashimashika Charm Exploration Lab 1st Term Researchers," to promote the charms of Kashima City together.

This project is being implemented as part of Kashima City's public relations strategy, "All Citizens are Public Relations Officers!" The goal is to expand the fan base of Kashima City both inside and outside the city by having people who live in, are involved with, or love Kashima City discover the city's charms from their own perspectives and share them through social media.

The application deadline is June 28th.

What is the Kashimashika Charm Exploration Lab?

The "Kashimashika Charm Exploration Lab" is a city promotion project where researchers (ambassadors) who explore the charms of Kashima City re-examine the "people, things, and events" in everyday Kashima City and share them on Instagram.

Through offline activities such as photo sessions and workshops, researchers will tour Kashima City and share the charms they discover from their respective viewpoints on social media.

We will not only focus on popular spots that appear in tourist brochures but also work with researchers to uncover "charms that can only be noticed by those who live here," "everyday life that we want to convey to visitors," and "Kashima-ness that makes you want to tell others."

Four Influencers Will Accompany as "Chief Researchers"

In this project, four currently active influencers will participate as "Chief Researchers."

Chief Researchers will not only promote the charms of Kashima City themselves but also lecture the researchers selected through public recruitment on know-how for social media dissemination.

Opportunities will be provided to learn tips for posting, such as how to find themes, how to capture photos and videos, how to convey messages in writing, and how to create posts that are easily viewed.

"I don't know what to post."
"I don't know how to capture the charm of Kashima."
"I want to know the tricks for creating social media posts that get seen."

We will support your activities so that even those who feel this way can easily participate.

＼Introducing the Four Chief Researchers／

MASAKI (@masaki_life_photo)

kana (@04.kaaana)

Muuko (@mu_ko83)

Miki Ide (@mikiiiiiiigram)

Purpose and Background of This Project

Kashima City has many attractions, including tourist resources such as Yutoku Inari Shrine, sake brewery culture, nature nurtured by the Ariake Sea and the Tara Mountains, and agricultural and marine products.

However, the city's charms are not limited to tourist destinations and specialty products. The connections with people in daily life, seasonal scenery, traditions passed down in the region, and the subtle everyday moments all embody the essence of Kashima.

This project aims to promote Kashima City's charms not just as a tourist destination but by focusing on the "everyday" people, things, and events. By having citizens and those involved with Kashima discover the city's charms from their own perspectives and share them through social media, we aim to expand the fan base of Kashima both inside and outside the city.

Furthermore, in this ambassador system, four influencers have been selected as "Chief Researchers" to provide support for the activities of researchers recruited through public application. A key feature of this project is that participants will not only receive promotion from influencers but also learn the know-how for dissemination themselves and become able to convey the charms of Kashima in their own words.

Through this project, Kashima City aims to foster civic pride among its residents, expand its network of related and visiting populations, and generate interest in future relocation and settlement.

Posting Campaign Also Planned

A posting campaign, open to everyone, is also planned for the summer to autumn period.

In the campaign, opportunities will be provided to win Kashima City's specialty products based on posting content and participation in activities. This initiative allows researchers to deepen their understanding of Kashima City while enjoying themselves and to spread the city's charms through their posts.

*Details of the posting campaign will be announced later.

Recruitment Overview

Application Deadline

Until June 28th

Activity Dates

1st Session: July 25th (Sat) - 26th (Sun), 2026 Kick-off Meeting & Appointment Ceremony
2nd Session: September 26th (Sat), 2026 Workshop & Photo Session
3rd Session: December 12th (Sat), 2026 Workshop & Photo Session
4th Session: March 20th (Sat), 2027 Research Presentation & Exchange Meeting

Target Audience

Individuals interested in Kashima City and willing to promote its charms.

Activity Content

Social media posts related to Kashima City (4 posts, 8 or more stories)

Participation in ambassador activity days, lectures, and workshops.

Participation Requirements

Must have a public social media account and be able to post about Kashima City.

Participant Benefits

Official Ambassador certification, appointment letter, novelty gifts, and opportunities to win Kashima City's specialty products through posting projects are planned.

How to Apply

Please apply through this application form.

→ Kashima City Official Ambassador Application Form