[Saku Parada, Nagano] "Bubble Bath" & "Playing in the Snow" in Midsummer!? "Bubble Pool" and "Midsummer Snow Mountain" Appear at the Spectacular Summer Park at 1,155m Altitude! "Sweets Fair" and "Evening Cool-down Gathering" also Held in July

Parada, the "King of Play" boasting one of Japan's largest air trampolines and a beetle dome, is officially launching its 2026 summer green season operations.

Saku Hiraoyama Development Co., Ltd. (Headquarters: Saku City, Nagano Prefecture; President: Susumu Washio), which operates "Saku Daira Highway Oasis 'Parada'" (green season operations), will open new content and renewed attractions that stimulate children's five senses for the 2026 summer season.

This season, the summer-limited new sensation activity "Bubble Pool" makes its first appearance, enjoyed in the great outdoors just 90 minutes away from the city. Furthermore, by operating the ICS (Ice Crusher), the "Snow Mountain" area where visitors can enjoy playing in the snow in midsummer will appear again this year. The interactive attraction "Treasure Hunter," which has been overwhelmingly popular especially among small children, has also been powered up and renewed with a deeper worldview. In addition, starting with the "Sweets Fair" on July 4 (Sat) and 5 (Sun), "Parada's Evening Cool-down Gathering," where visitors can play plenty until night, will be held on July 11 (Sat) and 25 (Sat)! The appeal of this facility, which won 1st place on the outing information site "Iko-yo" and receives overwhelming support from families, is further enhanced.

■ Notable New Content & Cool Summer Experiences for the 2026 Season

1. [New this summer! Parents and children will be enthralled! Bubble adventure experience]
Go wild covered in bubbles! "Bubble Pool" is newly introduced! For the 2026 season, the highly anticipated new content "Bubble Pool" joins the Kids Land. It is a hands-on activity where a large amount of bubbles vigorously erupts within the area, allowing visitors to play while completely covered in bubbles. Set in the great outdoors just 90 minutes from the city, it is a content that can be enjoyed coolly, safely, and securely, delivering an unprecedented "bubbly" experience that blows away the summer heat.
*Images are for illustrative purposes only.

2. [The massively popular cool spot in midsummer!]
ICS (Ice Crusher) in operation! A cool "Snow Mountain" appears in the Summer Park!
Parada's summer tradition, the "Snow Mountain" that is sure to delight children, will make a special appearance again this season! It is a luxurious cool spot where you can touch real snow created by operating the ICS (Ice Crusher) and play in the snow during midsummer. We provide a summer entertainment unique to Parada where you can feel the coolness using all five senses, such as building snowmen and enjoying the cold texture of the snow.

3. [Massively popular attraction evolves]
Sense of adventure greatly enhanced! "Treasure Hunter" is powered up and renewed! "Treasure Hunter," which boasts high popularity primarily among small children, is reborn even more excitingly in 2026. It is an interactive attraction where participants search for treasures hidden in the sand using special tools. This season, the decoration and atmosphere of the area have been completely revamped, powering up the production so that visitors can feel the "sense of adventure" as if they have become real treasure hunters. Parents and children are encouraged to take on the thrilling treasure hunt.
*Parents and children engrossed in the treasure hunt at the renewed popular attraction "Treasure Hunter"

■ Held in July! Notable summer events for families to enjoy

[July 4 (Sat) & 5 (Sun)] The highly satisfying "Sweets Fair" is held!
We will hold a "Sweets Fair" that sweetens the beginning of summer. It is a special 2-day-only event featuring a lineup of delicious sweets that will bring smiles to the whole family. (*Details will be announced at any time on official SNS, etc.)

[Exhibiting brands (examples)]
Palmier (exquisite sweets with particular attention to detail)
Origine (superb Western confectionery with refined taste)
Torori Tenshi no Warabimochi (warabimochi specialty store highly popular in the media for its melting texture)
*Images are for illustrative purposes only.

[July 11 (Sat) & 25 (Sat)] Enjoy the night amusement park & the great outdoors! "Parada's Evening Cool-down Gathering"
We will hold "PARADA SUMMER NIGHT 2026 Parada's Evening Cool-down Gathering," a special night event that livens up summer nights! Admission is free from 17:00 to 21:00, and you can enjoy special activities and festive excitement unique to the night. In addition, we will present a "glowing ring" in limited quantities! Let's put them on together and liven up the festival!

Night Lift, Slider, Kids Land (17:00 - 21:00 / Last lift at 20:30)
You can enjoy attractions in a special space with a pleasant night breeze. We also sell a great value "Night Free Pass" for a flat rate of 2,000 yen per person!

[Reservation required] Beetle Dome Night Tour (18:00 / 19:00 / 20:00)
Sneak into the night forest! Receive one beetle (with a cage) as a gift.
Fee: Flat rate of 2,500 yen per person (including accident insurance)
Capacity: 25 people per session (*Please bring a flashlight and wear comfortable clothes and shoes