Terrace Mall Shonan at JR Tsujido Station to Celebrate 15th Anniversary! 'Update Our Blue Pride' Project Launches with Fun Events
Terrace Mall Shonan, a shopping center directly connected to JR Tsujido Station, will celebrate its 15th anniversary on November 11, 2026. To mark this milestone, the 'Update Our Blue Pride' project has been launched, featuring a special website and three core initiatives: promoting Shonan culture, supporting environmental SDGs through Instagram donations, and educational programs for children.
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- 📰 Published: April 23, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 11:31
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Terrace Mall Shonan (Fujisawa City, Kanagawa Prefecture; operated by Sumisho Urban Development Co., Ltd.), which is directly connected to JR Tsujido Station, will celebrate its 15th anniversary on Wednesday, November 11, 2026. In anticipation, the facility has unveiled its anniversary logo and message.
To express gratitude to customers and the local community who have supported Terrace Mall Shonan since its opening, and to promote initiatives aimed at the future of Shonan, the message 'Update Our Blue Pride' has been established.
'Our Blue Pride' represents the pride held by those who love and live in Shonan. On the occasion of the 15th anniversary, this sentiment has been evolved into 'Update Our Blue Pride.' Under this message, the mall will develop initiatives to 'enhance the value of Shonan' together with customers and local residents, focusing on three core actions: (1) Know more about Shonan, (2) Connect rich nature to the future, and (3) Create new waves.
Additionally, a special 15th-anniversary website was launched today, April 23 (Thursday), at 10:00 AM. Various measures are planned leading up to the 15th anniversary in November. Details will be released sequentially on the special site.
Since its opening, Terrace Mall Shonan has operated under the concept of 'Shonan Life Core: Rich, Calm, and High-Quality Daily Life,' striving to strengthen cooperation with local people and enhance facility environments and services. Supported by many local and visiting customers, the mall aims to continue being a place where Shonan's pride is updated daily through the 'Update Our Blue Pride' message.
15th Anniversary Special Site Launched on April 23 (Thursday)
As of April 23, 2026 (Thursday), the Terrace Mall Shonan 15th Anniversary Special Site is now open. The site will provide details on anniversary-related events and campaigns.
URL: https://shonan.terracemall.com/2026birthday/
[History of Terrace Mall Shonan]
Opened on November 11, 2011. The mall aimed to be like a 'terrace'—an extension of the home where people can feel nature and interact naturally. The name 'Terrace Mall Shonan' reflects the desire to be a place where the Shonan environment (blue sky, sea, wind, and seasons) is always close, serving as a hub for the local community.
In 2018, the first large-scale renewal took place, introducing highly sensitive fashion and lifestyle stores. The 'Kurashi Terrace' concept zone was established on the 3rd floor. In 2024, the 'Shiokaze Kitchen' food court was renovated to accommodate families with young children, and inclusive playground equipment was introduced to the 'Kids Terrace.' Moving forward, it aims to remain a beloved landmark at the North Exit of Tsujido Station with its approximately 280 stores.
[15th Anniversary Project Overview]
1. Know More About Shonan: Initiatives related to the three actions will be published throughout the year on the owned media 'Shonan to.'
2. Connect Rich Nature to the Future: The 'Happy Action' customer-participation SDG project begins. Photos submitted to Instagram under the theme 'Shonan Sceneries to Leave for the Future' will trigger a donation of 100 yen per post toward Shonan nature conservation activities.
3. Create New Waves: The 'Shonan Mirai Passport' challenge for children launches. Children tackle missions within the mall to earn stamps and support spontaneous learning. Those who complete missions will receive a special sticker at the anniversary festival in November.
[Customer-Participation SDG Project 'Happy Action']
'Happy Action' is an SDG project to connect Shonan's rich nature to the future. This is a special 15th-anniversary edition of the 'Happy Archive' Instagram campaign, which has been held annually since 2017 and marks its 10th year.
To express gratitude to customers and the local community who have supported Terrace Mall Shonan since its opening, and to promote initiatives aimed at the future of Shonan, the message 'Update Our Blue Pride' has been established.
'Our Blue Pride' represents the pride held by those who love and live in Shonan. On the occasion of the 15th anniversary, this sentiment has been evolved into 'Update Our Blue Pride.' Under this message, the mall will develop initiatives to 'enhance the value of Shonan' together with customers and local residents, focusing on three core actions: (1) Know more about Shonan, (2) Connect rich nature to the future, and (3) Create new waves.
Additionally, a special 15th-anniversary website was launched today, April 23 (Thursday), at 10:00 AM. Various measures are planned leading up to the 15th anniversary in November. Details will be released sequentially on the special site.
Since its opening, Terrace Mall Shonan has operated under the concept of 'Shonan Life Core: Rich, Calm, and High-Quality Daily Life,' striving to strengthen cooperation with local people and enhance facility environments and services. Supported by many local and visiting customers, the mall aims to continue being a place where Shonan's pride is updated daily through the 'Update Our Blue Pride' message.
15th Anniversary Special Site Launched on April 23 (Thursday)
As of April 23, 2026 (Thursday), the Terrace Mall Shonan 15th Anniversary Special Site is now open. The site will provide details on anniversary-related events and campaigns.
URL: https://shonan.terracemall.com/2026birthday/
[History of Terrace Mall Shonan]
Opened on November 11, 2011. The mall aimed to be like a 'terrace'—an extension of the home where people can feel nature and interact naturally. The name 'Terrace Mall Shonan' reflects the desire to be a place where the Shonan environment (blue sky, sea, wind, and seasons) is always close, serving as a hub for the local community.
In 2018, the first large-scale renewal took place, introducing highly sensitive fashion and lifestyle stores. The 'Kurashi Terrace' concept zone was established on the 3rd floor. In 2024, the 'Shiokaze Kitchen' food court was renovated to accommodate families with young children, and inclusive playground equipment was introduced to the 'Kids Terrace.' Moving forward, it aims to remain a beloved landmark at the North Exit of Tsujido Station with its approximately 280 stores.
[15th Anniversary Project Overview]
1. Know More About Shonan: Initiatives related to the three actions will be published throughout the year on the owned media 'Shonan to.'
2. Connect Rich Nature to the Future: The 'Happy Action' customer-participation SDG project begins. Photos submitted to Instagram under the theme 'Shonan Sceneries to Leave for the Future' will trigger a donation of 100 yen per post toward Shonan nature conservation activities.
3. Create New Waves: The 'Shonan Mirai Passport' challenge for children launches. Children tackle missions within the mall to earn stamps and support spontaneous learning. Those who complete missions will receive a special sticker at the anniversary festival in November.
[Customer-Participation SDG Project 'Happy Action']
'Happy Action' is an SDG project to connect Shonan's rich nature to the future. This is a special 15th-anniversary edition of the 'Happy Archive' Instagram campaign, which has been held annually since 2017 and marks its 10th year.