Wisteria Pharma to Open First Physical Store in Ariake Garden in June 2026, Shifting from E-Commerce-Only Model

Sumitomo Fudosan Commercial Management Co., Ltd. announced that Wisteria Pharma Co., Ltd., a company that has expanded its business as an e-commerce-only brand, will open its first physical store at Sumitomo Fudosan Shopping City Ariake Garden on June 1, 2026.

Wisteria Pharma's flagship product, a probiotic toothpaste for children, has gained support from quality-conscious customers in a market dominated by lower-priced competitors. As an e-commerce-focused company, Wisteria Pharma has always valued customer feedback and decided to open this store to facilitate deeper, in-person dialogue.

■ About the New Store: "Wisteria: Making Parenting Fun, Right, and Easy."

【Product Lineup】
The store will offer a lineup of about 20 products, centered on popular items from its e-commerce site. Key products include:
- "Brian" toothpaste series for children and adults (including toothbrushes and floss)
- "Yasashii Oyasaiccha" children's vegetable drink
- Lifestyle goods such as detergents for sensitive skin, deodorant powders, character goods, and emergency bags

【Store Features】
The store allows children to experience products directly through tastings of "Brian" toothpaste and samples of "Yasashii Oyasaiccha." It also features a kids' space, allowing parents to consult with staff members, who are hired based on their own parenting experience and empathy for the brand's philosophy. The company aims to provide warm support backed by expertise and personal experience.

■ Store Overview
- Store Name: Wisteria: Making Parenting Fun, Right, and Easy.
- Category: Health Foods, Cosmetics, General Goods
- Opening Date: Monday, June 1, 2026
- Business Hours: 10:00 AM – 9:00 PM
- Location: Sumitomo Fudosan Shopping City Ariake Garden 2F, 2-1-8 Ariake, Koto-ku, Tokyo
- Official Website: https://www.wisteria-p.jp/

■ Opening Campaign
Starting June 1, 2026, the first 1,000 visitors will receive a puzzle sticker (while supplies last).

■ Comment from Takuya Yokozawa, CEO of Wisteria Pharma Co., Ltd.
"Our philosophy is to 'make parenting fun, right, and easy.' This store is not just a place to sell things; we want it to be a place where children are inspired to act on their own through fun experiences, freeing parents from pressure. We hope it becomes a place where families can take home a 'small moment of relief' in their daily lives. We aim to be a store that supports the local community."

■ About Ariake Garden
Operated by the Sumitomo Fudosan Group, Ariake Garden opened in 2020 as a multi-use commercial complex. It consists of a large shopping mall, Tokyo Garden Theater, a spa, a hotel, and a dedicated theater for the Shiki Theatre Company. It offers extensive family-friendly facilities, including free indoor kids' spaces and a large lawn area.