[50th Anniversary] Date Musha Festival Collaborates with "STINGRAY" by Rui Hashimoto, a Live Photographer at the Forefront of the Music Scene - All 13 Official Apparel Models Available for Online Order from May 11th

The 50th Anniversary: The Largest Merchandise Expansion in its Half-Century History

The "Date Musha Festival," which conveys the history and tradition of Date City, Hokkaido, is celebrating its momentous 50th anniversary this year. To further energize this passion, loved by citizens for half a century, and to convey the charm of Date City through the Musha Festival to younger generations interested in music and fashion culture, as well as people outside the city, we are launching this initiative.

To realize this vision, we are developing a total of 13 models of official apparel goods, ranging from street style to one-of-a-kind indigo-dyed items, through diverse approaches.

Collaboration with "STINGRAY" by Rui Hashimoto, a Live Photographer who Shoots Top Artists!

A highlight is the special collaboration with "STINGRAY," an apparel brand produced by Rui Hashimoto, a live photographer from Date City who has gained immense support for photographing music festivals and live performances of top artists.

This collaboration intertwines his sensibility, honed through continuously capturing the excitement of live houses and festivals, with the energy of the Musha Festival, which has continued for 50 years with the passion of its citizens.

Please pay attention to the street-trend-conscious designs, unique to this brand with its "dot" concept.

Cotton T (Navy x White) Cotton T (Yellow x White) Cotton T (White x Navy)

Dry Polo Shirt Dry Long Sleeve T-shirt

[Profile: Rui Hashimoto]

Born in Date City, Hokkaido, in 1976. Became a freelance live photographer in 2005. He has photographed live performances and artist photos for various artists including ONE OK ROCK, FOMARE, STRAIGHTENER, THE BAWDIES, GLAY, Push Pull Pot, HAWAIIAN6, SCAFULL KING, etc. He is an official photographer for music festivals such as "ROCK IN JAPAN FES," "ARABAKI ROCK FEST.," and "Hibiya Ongakusai." Since 2006, he has organized the photo exhibition "SOUND SHOOTER." In 2010, he launched the brand "STINGRAY" with a "dot" concept.

13 Unique Models by Diverse Creators

In addition to the "STINGRAY" collaboration models, various creators with ties to Date City have expressed the "Musha Festival" from their own perspectives.

Pop designs full of festival spirit by Aoi Sugimoto, a popular illustrator residing in Date.

Dry T ① Dry T ① Dry T ① Dry T ①

Designs that modernly redesign the tradition of the Musha Festival by AADDLLSS, a design team within the city.

Cotton T ① Cotton T ② Polo Shirt

Limited edition of 50 special models by AIZOME 'I', an indigo dyeing artist active in Date City. Each piece is handmade using a discharge dyeing technique.

Indigo Cotton T

"STINGRAY" Collaboration Goods are Pre-selling at Stores in the City!

Ahead of the online order for the popular "STINGRAY" collaboration goods, they are already available for in-store purchase at the following stores in Date City.

Please visit the stores to check the sizing and texture firsthand.

[Participating Stores in the City - Store Address]

Alpha Sports Date Store Date City, Matsugaemachi 65

everyday Date City, Amirocho 27-6

memu house Date City, Umemotocho 39-4

Kita no Kazoku Date City, Nishikimachi 100-104 (Titles omitted)

[Online Order Overview]

Order Period: May 11, 2026 (Mon) - May 29, 2026 (Fri)

Target Items: 50th Date Musha Festival Official T-shirts and Polo Shirts (all 13 models)

Online Order Page: https://datemusha.hokd.jp/2026mustbuy/ *Please check the above page for details such as precautions for ordering and pick-up methods.

[50th Date Musha Festival Event Overview]

Musha Dashi (Warrior Floats) parading through the city, Date's traditional Kiba Gyoretsu (Mounted Warrior Procession), and the largest festival square with stalls.

The Date Musha Festival is a citizen-participatory festival that inherits the history and tradition of pioneering. It began in 1973 (Showa 48) by local volunteers and is celebrating its momentous 50th anniversary this year. It features highlights unique to Date, such as the "Musha Dashi" (warrior floats) adorned with brave warrior paintings and powerful dances that color the town, and the "Kiba Gyoretsu" (mounted warrior procession) where mounted warriors majestically advance. Furthermore, the "Omatsuri Hiroba" (festival square) will appear at the main venue, the square in front of the Date Rekishi no Mori Culture Center, featuring food stalls, beer gardens, and popular carnival corners for children, allowing visitors to enjoy a lively time from the eve of the festival.

Dates: July 31, 2026 (Fri), August 1, 2026 (Sat)

Venue: Sogo Ko