"Towel Lab" Exceeds 1,000 Stores in Cumulative Introductions Just 4 Months After Starting Offline Expansion!
Izawa Towel Co., Ltd.'s popular towel brand "Towel Lab," which has garnered overwhelming support on e-commerce sites, announced that its offline sales project in domestic retail stores, launched in January 2026, has surpassed 1,000 cumulative introduced stores in approximately four months since its operation began.
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- 📰 Published: May 2, 2026 at 05:30
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Izawa Towel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Shoji Izawa) is pleased to announce that its towel brand "Towel Lab," which boasts overwhelming support on e-commerce sites, has surpassed 1,000 cumulative introduced stores in approximately four months since the launch of its offline sales project in domestic retail stores, which began in January 2026.
This brand, which had previously been exclusively available on Amazon, announced the start of its offline project in December 2025, in response to numerous customer requests to "purchase in stores." Starting with the first release on January 1, 2026, the company accelerated its introduction into home centers, GMS (General Merchandise Stores), and discount stores, leading to the significant milestone of achieving 1,000 stores.
Furthermore, test sales at a major home center are also performing well, with store expansion underway, and further expansion is planned for the future.
■ Offline Project Progress
Since the project's inception, we have been developing a wide range of products through partnerships with leading retailers representing various regions.
■ Examples of Introduced Stores
Launch Period
Introduced Stores
Number of Introductions
Main Products Handled
1st Phase
January 1, 2026
Kohnan
HI Hirose
374 stores
Fluffy Slim Bath Towel with "Yokubari" Finish
2nd Phase
February 16, 2026
Kohnan
Gradual expansion
Smooth-touch Towel
3rd Phase
Late March 2026
Yume Town
56 stores
#003 Volume Rich
#052 Dry Keep
4th Phase
5th Phase
Late February 2026
Early April 2026
Apita
Piago
98 stores
Quick Dry - Fluffy Type
Quick Dry - Bumpy Type
Hair Beauty Towel
Soft Volume
Soft Simple
*Some products may not be available at all stores.
*This list is an example.
■ Introduction to Each Site
▼ Towel Lab Official Page
https://www.izawa-towel.com/towel_kenkyujyo
▼ Official Instagram
https://www.instagram.com/towel_kenkyujyo
▼ Official X (formerly Twitter)
https://x.com/towel_kenkyujyo
■ Company Overview
Company Name: Izawa Towel Co., Ltd.
Representative: Shoji Izawa, Representative Director
Location: 1-26-6 Ebisu Nishi, Shibuya-ku, Tokyo
Business Activities: Planning, manufacturing, import/export, and sales of towel products, etc.
Official HP: https://www.izawa-towel.com/
This brand, which had previously been exclusively available on Amazon, announced the start of its offline project in December 2025, in response to numerous customer requests to "purchase in stores." Starting with the first release on January 1, 2026, the company accelerated its introduction into home centers, GMS (General Merchandise Stores), and discount stores, leading to the significant milestone of achieving 1,000 stores.
Furthermore, test sales at a major home center are also performing well, with store expansion underway, and further expansion is planned for the future.
■ Offline Project Progress
Since the project's inception, we have been developing a wide range of products through partnerships with leading retailers representing various regions.
■ Examples of Introduced Stores
Launch Period
Introduced Stores
Number of Introductions
Main Products Handled
1st Phase
January 1, 2026
Kohnan
HI Hirose
374 stores
Fluffy Slim Bath Towel with "Yokubari" Finish
2nd Phase
February 16, 2026
Kohnan
Gradual expansion
Smooth-touch Towel
3rd Phase
Late March 2026
Yume Town
56 stores
#003 Volume Rich
#052 Dry Keep
4th Phase
5th Phase
Late February 2026
Early April 2026
Apita
Piago
98 stores
Quick Dry - Fluffy Type
Quick Dry - Bumpy Type
Hair Beauty Towel
Soft Volume
Soft Simple
*Some products may not be available at all stores.
*This list is an example.
■ Introduction to Each Site
▼ Towel Lab Official Page
https://www.izawa-towel.com/towel_kenkyujyo
▼ Official Instagram
https://www.instagram.com/towel_kenkyujyo
▼ Official X (formerly Twitter)
https://x.com/towel_kenkyujyo
■ Company Overview
Company Name: Izawa Towel Co., Ltd.
Representative: Shoji Izawa, Representative Director
Location: 1-26-6 Ebisu Nishi, Shibuya-ku, Tokyo
Business Activities: Planning, manufacturing, import/export, and sales of towel products, etc.
Official HP: https://www.izawa-towel.com/