Must-See for Those Wanting to Utilize Generative AI for Pharmaceutical and Medical Device Act Advertising Checks! Online Seminar to Explain Practical Points.

In the cosmetics and beauty industry, significant man-hours are spent on checking advertising expressions for compliance with the Pharmaceutical and Medical Device Act (Yakkiho) and the Act against Unjustifiable Premiums and Misleading Representations (Keihyoho). In recent years, with the spread of generative AI tools such as ChatGPT and Gemini, its utilization for this checking work has been attracting attention. However, concerns such as "I don't know how to use it" and "Is it okay to leave it to AI?" are also being heard.

Kyoto Yakkiho Advertising Lab Co., Ltd.'s Keiko Hashimoto will hold an online seminar, organized by the Beauty Yakkiho Master Association, to explain practical points of caution and utilization techniques for checking advertising expressions using generative AI. Following the seminar, there will be a briefing session on the "Beauty Yakkiho Master Association's" support services by Akiko Ide. We encourage all staff in charge of regulatory compliance challenges to participate.

Event Overview

Date and Time

July 29, 2026 (Tue) 14:00-15:00

[14:00-14:40] Generative AI for Yakkiho Advertising Checks: Practical Seminar

[14:40-15:00] Beauty Yakkiho Master Association: Service Briefing Session

Format

Online (Zoom)

Participation Fee

Free

How to Apply

Please apply through this application form.

Target Audience

Individuals involved with beauty and health products such as cosmetics and health foods.

Personnel in charge of pharmaceutical affairs / Personnel in charge of advertising expression checks / Personnel in charge of advertising production.

Organizer

Beauty Yakkiho Master Association

Lecturer

Keiko Hashimoto (Representative Director, Kyoto Yakkiho Advertising Lab Co., Ltd.)

Seminar Content

This seminar is divided into two parts. The first 40 minutes will cover practical points for checking Yakkiho advertising using generative AI, and the following 20 minutes will introduce the support services of the Beauty Yakkiho Master Association.

[Part 1: 14:00-14:40] Generative AI for Yakkiho Advertising Checks: Practical Seminar

1 Basic concepts for checking Yakkiho and Keihyoho advertisements with generative AI

2 Points of caution and pitfalls to be aware of when using AI

3 Prompt design and utilization techniques for improving accuracy

4 Points that still require "human judgment" even with AI utilization

[Part 2: 14:40-15:00] Beauty Yakkiho Master Association: Service Briefing Session

5 Information on the activities and service details of the Beauty Yakkiho Master Association

Recommended for:

・Those involved in checking advertising expressions for cosmetics, beauty products, and health foods.

・Those who wish to reduce the man-hours spent on Yakkiho and Keihyoho checks.

・Those who want to incorporate generative AI into their work but are unsure how to utilize it.

・Company representatives who want to strengthen Yakkiho compliance.

Lecturer Profile

Keiko Hashimoto

Representative Director, Kyoto Yakkiho Advertising Lab Co., Ltd.

After 13 years of experience in sales, PR, and pharmaceutical affairs at a cosmetics manufacturer listed on the Tokyo Stock Exchange Prime, she became independent in May 2023. She is a consultant specializing in Yakkiho and Keihyoho advertising compliance for a wide range of product categories, including cosmetics, foods with functional claims, and OTC drugs. She serves as an advertising reviewer, employee trainer, and external advisor for numerous companies, from major manufacturers to small and medium-sized enterprises. She is also actively involved in research and dissemination, including overseeing advertising checks using generative AI.

About the Beauty Yakkiho Master Association

The Beauty Yakkiho Master Association provides a supportive service that offers continuous support from experts to pharmaceutical affairs and advertising personnel engaged in Yakkiho and Keihyoho advertising compliance in the cosmetics and beauty industry.

With the aim of "gaining confidence in judging pharmaceutical and medical device act advertisements," we provide practical support including individual consultations, study sessions, and information provision. Following this seminar, a briefing session on the association's activities and service details is also planned.

Inquiries regarding this matter

Kyoto Yakkiho Advertising Lab Co., Ltd.

Contact: Keiko Hashimoto

E-mail: mail@kyk-lab.com

URL: https://kyk-lab.com

Kyoto Yakkiho Advertising Lab Co., Ltd.

"To Convey" and "To Protect"— A Kyoto-based advertising consulting company that assists in problem-solving and realizing dreams based on the Pharmaceutical and Medical Device Act and the Act against Unjustifiable Premiums and Misleading Representations in the beauty and medical fields.