[115th Anniversary Renewal] Corporate Website Fully Revamped with "PURE CLEANSE" Launch – Four Businesses Clearly Defined! Towards the Next Stage in its 115th Year.

With 115 years of history, four business divisions, and transactions with thousands of manufacturers—there was a wealth of information, yet it wasn't being effectively communicated. President Tetsuya Yamaguchi was troubled by this dilemma.

The answer came in 2025 with the nationwide launch of "PURE CLEANSE," a commercial amenity brand developed for Japanese accommodation facilities. This innovative product, which achieves astonishing lather with just 3ml and enables approximately 30% cost reduction, prompted a complete overhaul of the corporate website.

On February 18, 2026, a new website was launched, expressing "115 years of on-site strength" and a "global perspective" through visuals of logistics warehouses and the Earth.

Corporate Website: https://chuunichi-bussan.com/

The Turning Point: Encounter with Unilever's "PURE CLEANSE"

115 Years of History and Logistics Power

The nationwide launch of "PURE CLEANSE," a commercial amenity brand with Unilever, which operates in 120 countries worldwide, was realized in 2025.

This innovative product achieves dense lather with two-thirds the amount of other companies' products, enabling a 30% cost reduction.

"This will be a major turning point for our Sales Division 4 (Commercial Products Business)," President Tetsuya Yamaguchi was convinced. However, new challenges also emerged.

"How do we convey this value? With the current website, even excellent products would be buried."

The deployment of Unilever's "PURE CLEANSE" had more significance than just handling a new product. It became an opportunity to re-examine "who Chunnichi Bussan is."

Product Special Site: https://chuunichi-bussan.com/amenity/

Four Business Divisions, Each with its Raison d'être:

In the renewal of the four business divisions, the "strengths" and "raison d'être" of each division were redefined.

Sales Division 1: Direct Sales Business

Activates storefronts of various retailers such as GMS, SM, and home centers. A bridge connecting products from local manufacturers to retailers nationwide.

Sales Division 2: Gift & Special Sales Business

Proposes optimal products as sales promotion professionals, including premium gifts, novelty gifts, subscription promotion prizes for newspaper stores, and prizes for pachinko parlors and game centers.

Sales Division 3: Primary Wholesale Business

Our founding business. Proposes products sourced from manufacturers to wholesalers and delivers them to local retailers. Delivers customer feedback to manufacturers and expands business scope through niche products and planning proposals.

Sales Division 4: Commercial Wholesale Business

Centered around Unilever's "PURE CLEANSE," proposes amenities for hotels and ryokans, and packaging materials for restaurants. A partner that solves challenges in the accommodation and hot spring industries, such as "wanting to reduce costs without compromising quality."

President Yamaguchi Speaks: "Why Now?"

Tetsuya Yamaguchi, President and Representative Director, Chunnichi Bussan Co., Ltd.

"Throughout our 115-year history, we have always valued giving shape to our customers' voices. However, it is a fact that in the digital age, our 'ability to communicate' was lacking.

No matter how good the products we handle, no matter how long our history, it means nothing if it's not communicated.

Our encounter with Unilever's 'PURE CLEANSE' was a major turning point. Having been entrusted with this wonderful product, we have a responsibility to convey its value to the fullest. For that, we needed to change the website itself.

This renewal is not just a design change. It was a process of re-examining, verbalizing, and visualizing 'who Chunnichi Bussan is' and 'what value we can provide.'

The visuals of the logistics warehouse and the Earth embody our stance of 'keeping our feet on the ground while looking at the world.' While cherishing our on-site strength since our founding, we also maintain a global perspective, like our partnership with Unilever.

Moving forward, we will continue to contribute to our customers' businesses with both on-site strength and a global perspective."

Chunnichi Bussan Co., Ltd.

Chunnichi Bussan Co., Ltd. was founded in 1909 and boasts a history of over 100 years. Headquartered in Nagoya, as a general wholesale trading company centered on household goods, we have supported Japanese life for many years. Based on the philosophy of "trust is the foundation of business," we are sincerely committed to delivering reliable products at appropriate prices as a bridge connecting manufacturers and retailers.

Our sales network, extending from Kanto to Kansai, enables speedy and stable product supply to customers nationwide. By continuously delivering carefully selected high-quality products while adapting to changing customer needs, we have built strong trusting relationships. We will continue to provide products that are close to daily life.