Specialty Agricultural Products Bring New Flavors, Taipei Station B3 Transforms into Taitung Farm Good Market

Taitung County Government's Director of Agriculture, Xu Jiahao, told media today that this exhibition and sales event is hosted by the Taitung County Government and supported by Taipei Metro, which provides the venue. Through a month-long fixed market stall for long-term sales, it aims to establish a stable exposure and predictable sales channel in the metropolitan area, allowing Taitung's agricultural products to enter consumers' daily lives in a more regular manner, rather than just as short-term 'flash' events. Taitung County Magistrate Rao Qingling stated in a press release that she thanks Taipei Metro for the invitation to cooperate and for jointly promoting through digital marketing tools, enabling Taitung's agricultural products to enter the urban living circle and reach more consumers' daily lives. The county government will continue to focus on 'high-quality output, diversified channels, and normalized promotion' to strengthen domestic channel acceptance, enhance brand image and consumer trust, and steadily promote production-sales balance, working with farmers to safeguard the income and confidence of the agricultural industry. The Taitung County Government's Department of Agriculture stated that this event adopts a 'joint agricultural product sales' model, inviting young farmers, cooperatives, and Taitung County Agricultural Products Co., Ltd. to participate. They will take turns delivering fresh pineapple sishiya fruit, diversified specialty processed products from sishiya, honey verified with production and sales history, red oolong tea, rice, and rice crackers from Taitung. These will also be dazzlingly presented alongside the Taitung Expo gift boxes. The agricultural department stated that the exhibition period is from May 10th to May 3rd, daily from 11 AM to 7 PM. Purchases of 100 NTD or more will receive MRT points as a reward. By leveraging the high-exposure venue where MRT, trains, and high-speed rail converge crowds, the event aims to expand domestic market reach and increase the brand recognition and visibility of Taitung's agricultural products. (Editor: Li Shuhua) 1150411