When is 'TRA Holiday' expected to launch?

'TRA Holiday' aims to be launched by the end of this year at the earliest.

What is the operating model for 'TRA Holiday'?

TRA will provide train seats in cooperation with travel agencies, who will be responsible for packaging itineraries and will receive preferential prices. If travel agencies meet sales targets, TRA will offer additional discounts.

Who are the General Manager and Chairman of Taiwan Railways Administration?

The General Manager of TRA is Feng Hui-sheng, and the Chairman is Cheng Kuang-yuan.

Taiwan Railways to Launch 'TRA Holiday' Tourism Packages by Year-End

Published Apr 10, 2026 2:05 PM ・ Updated Jun 13, 2026 8:25 AM ・ 4 min read ・ Source: CNA (Central News Agency)

Taiwan Railways Administration (TRA) General Manager Feng Hui-sheng announced the launch of 'TRA Holiday' tourism packages, aiming for availability by the end of this year. These packages will integrate TRA's 242 island-wide stations with local attractions, offering train seats in cooperation with travel agencies. TRA Chairman Cheng Kuang-yuan, with his experience from 'THSR Holiday,' provided valuable insights. TRA will offer further discounts to travel agencies meeting sales targets to establish a viable business model.

Taiwan Railways Administration (TRA) today held a briefing for travel agencies on its 'TRA Holiday' initiative. General Manager Feng Hui-sheng told the media that TRA has always wanted to promote 'TRA Holiday.' In the past, railway tourism was promoted through tourist trains. TRA's advantage lies in its 242 stations along the island-wide railway network. By combining station travel services with local attractions, it will have a certain niche. TRA Chairman Cheng Kuang-yuan previously served as Chairman of Taiwan High Speed Rail (THSR). THSR has offered 'THSR Holiday' products for many years, providing 'THSR + hotel/tickets/car rental' package tours. Feng Hui-sheng noted that the chairman's rich experience with 'THSR Holiday' provided many suggestions. Feng Hui-sheng revealed that the operating model for 'TRA Holiday' is largely determined. TRA will provide a certain number of train seats to cooperate with travel agencies. 'Travel agencies often have concerns about seats when packaging itineraries, so we will provide a certain number of seats, allowing travel agencies to package them and offering them relatively preferential prices.' Feng Hui-sheng stated that if travel agencies achieve a certain sales target for seats, TRA will provide further discounts, hoping to form a viable business model. Through the briefing, TRA will fully communicate with travel agencies, hoping for more operators to participate in the promotion of 'TRA Holiday.' Regarding the extent of ticket price discounts that can be offered to travel agencies, Feng Hui-sheng said it is still under internal discussion and will depend on the seat utilization rate of each train, but will primarily focus on reserved-seat trains. As for when the public can purchase 'TRA Holiday' products, Feng Hui-sheng pointed out that the goal is to launch them by the end of this year and sell them through various travel agency channels, allowing the public to experience a different form of railway travel compared to previous tourist trains, thereby increasing train seat utilization. (Edited by Chen Ching-fang) 1150410

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Source: CNA (Central News Agency)
Category: product_launch

Taiwan Railways to Launch 'TRA Holiday' Tourism Packages by Year-End

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