Fubon Multimedia Optimistic About This Year's Revenue Surpassing Last Year's, Continues to Deepen Paid Membership Economy

He pointed out that last year, there was a conscious effort to avoid destructive price competition. When e-commerce market prices are at similar levels, the key lies in deepening membership operations, attracting members with services, and enhancing member rights.

Secondly, strengthening logistics and delivery efficiency. With the central logistics center in operation from 2027, a complete logistics layout will be formed across northern, central, and southern Taiwan. Technology will also be used to improve overall operational efficiency. "Ultimately, it's about who has better operational efficiency and management capabilities," which can create higher profits.

Regarding the cross-border e-commerce launched at the end of last year, Ku Yuan-hung said that while it initially introduced and sold products from mainland China, this year it will focus on Japanese and Korean products, selling snacks, cosmetics, and small appliances. A Korean product section will open in May this year, selling Korean cosmetics, idol merchandise, etc., which will complement momo shopping network.

He said that cross-border e-commerce will still sell products from mainland China, as mainland China has the supply advantage of being the "world's factory." However, more emphasis will be placed on quality control, strengthening product screening mechanisms to ensure stable quality, and not primarily adopting a low-price, high-volume strategy. Subsequently, they will continue to negotiate cooperation with Japanese and Korean supply chains, introducing products based on the needs of Taiwanese consumers to enhance product diversity and quality.

In addition, Fubon Multimedia's stock price has fallen from over NT$1,000 to below NT$200. When asked if the recent stock price was undervalued, Ku Yuan-hung said, "Of course it is undervalued." Based on last year's earnings per share (EPS) of over NT$11 and a cash dividend of NT$10, it has a high dividend yield. However, the company's equity is relatively concentrated, with fewer shares in circulation. In the future, it will continue to strengthen its fundamentals and operational momentum. (Editor: Chang Liang-chih) 1150408