Gift Fund Launches New Feature to Promote 'Small Group Gifts' for Fewer Participants
Gift Fund has launched a new feature to encourage 'Small Group Gifts' for a smaller number of participants. This makes it easier to plan group gifts even among close relationships like family and friends.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 00:30
- 🔍 Collected: April 30, 2026 at 16:01
- 🤖 AI Analyzed: April 30, 2026 at 16:34 (33 min after Collected)
San-o Kogyo Co., Ltd. (Headquarters: Koga City, Ibaraki Prefecture), which operates the online group gift service "Gift Fund," launched a new feature on April 30, 2026, to promote the use of "Small Group Gifts" for a small number of participants.
This new feature makes it easier to plan group gifts among close relationships with fewer people, such as family and close friends, for occasions like Mother's Day, Father's Day, and birthdays.
## Background: Hurdles for Group Gifts Arising Precisely from Small Numbers
Previously, Gift Fund has been primarily used for group gifts among many people, mainly for farewell parties and celebratory occasions.
However, because the system requires a total of 4 or more payment slots for a gift to be established, and a bouquet and message card to be sent (payments are not processed if not established), there was anxiety among those planning group gifts with a small number of people, such as within families or among close friends, that "the necessary number of endorsements might not be obtained, and the gift might not be established." This often led to abandoning group gifts and opting for individual celebrations instead.
## New Feature: "Recommend 2 or More Contributions" Option Allows Establishment with 2 People
The newly launched feature is an option that can be selected during planning creation: "Recommend 2 or more contributions."
When the planner selects this option, the message "The planner has recommended '2 or more contributions' for this plan" is displayed on the participant's contribution selection screen, and the default number of contributions becomes 2.
This makes it possible to set conditions where a gift can be established with as few as two people: if the planner participates with 2 contributions and one more person participates with 2 contributions, the total reaches 4 contributions.
Participants can also change to 1 contribution depending on the situation, allowing for flexible participation.
The provision of this option makes it easier to plan "Small Group Gifts" for a small number of people without difficulty.
Example of production when paying for 4 contributions for a Small Group Gift (1 contribution x 500 yen x 4 contributions)
## Anticipated Use Cases
This feature is expected to be used in the following "Small Group Gift" scenarios:
- A gift from a father and child to express gratitude on Mother's Day.
- Birthday celebrations from siblings to parents.
- Birthday/anniversary gifts from a few close friends.
It enables the experience of "sending feelings together" even in close relationships.
## Customer Voices
As an example of a small group gift imagined this time, we introduce a voice from someone who actually received a Gift Fund from their family on their birthday.
Scene of the gift
Celebrating wife's birthday with children and grandchildren
(Mr. M.S., 70s male, 6 contributions)
"On my wife's birthday, I called upon my children to join in sending a gift together. I was able to coordinate smoothly with my son living far away, and my grandchildren also contributed messages, gathering everyone's messages on the card.
The flowers were also beautifully arranged in response to my vague request of 'something that makes you feel energetic,' and my wife was very pleased."
## Looking Ahead
Through this feature expansion, Gift Fund will further broaden "Small Group Gifts" among family and friends as a more accessible option, and will continue to pursue forms of group gifting where anyone can easily convey their feelings, regardless of occasion or number of participants.
## What is Gift Fund? Focus on Celebration, Without the Hassle of Arrangements
Gift Fund is an online group gift service that completes money collection, message cards, and flower arrangements simply by sharing a URL. As the number of participants increases, more flowers are added, so those who wish to participate can do so freely, and focus on "conveying feelings" without the hassle of money collection, amount adjustments, or message card collection.
(Service Flow)
The service proceeds as follows. * Please refer to the attached materials for details.
- The planner creates a gift page (enters gift date, recipient, selects flower type) * Minimum 3 minutes
- The gift page URL is shared with participants (via LINE, email, etc.)
- Participants enter messages and select contributions to pay (1 contribution = 500 yen) * Minimum 1 minute
- If 4 or more contributions are collected by the deadline, the plan is established, and a bouquet and message card are delivered to the recipient.
Service Flow
## Service Overview
- Service Name: Gift Fund
- Service Content: Online Group Gift Service
- Service Website: https://giftfund.jp/
## Company Profile
Company Name: San-o Kogyo Co., Ltd.
Representative: Genya Takeda, Representative Director, President & COO
Head Office Location: 758 Kohosu, Koga City, Ibaraki 306-0041
Established: March 1939
This new feature makes it easier to plan group gifts among close relationships with fewer people, such as family and close friends, for occasions like Mother's Day, Father's Day, and birthdays.
## Background: Hurdles for Group Gifts Arising Precisely from Small Numbers
Previously, Gift Fund has been primarily used for group gifts among many people, mainly for farewell parties and celebratory occasions.
However, because the system requires a total of 4 or more payment slots for a gift to be established, and a bouquet and message card to be sent (payments are not processed if not established), there was anxiety among those planning group gifts with a small number of people, such as within families or among close friends, that "the necessary number of endorsements might not be obtained, and the gift might not be established." This often led to abandoning group gifts and opting for individual celebrations instead.
## New Feature: "Recommend 2 or More Contributions" Option Allows Establishment with 2 People
The newly launched feature is an option that can be selected during planning creation: "Recommend 2 or more contributions."
When the planner selects this option, the message "The planner has recommended '2 or more contributions' for this plan" is displayed on the participant's contribution selection screen, and the default number of contributions becomes 2.
This makes it possible to set conditions where a gift can be established with as few as two people: if the planner participates with 2 contributions and one more person participates with 2 contributions, the total reaches 4 contributions.
Participants can also change to 1 contribution depending on the situation, allowing for flexible participation.
The provision of this option makes it easier to plan "Small Group Gifts" for a small number of people without difficulty.
Example of production when paying for 4 contributions for a Small Group Gift (1 contribution x 500 yen x 4 contributions)
## Anticipated Use Cases
This feature is expected to be used in the following "Small Group Gift" scenarios:
- A gift from a father and child to express gratitude on Mother's Day.
- Birthday celebrations from siblings to parents.
- Birthday/anniversary gifts from a few close friends.
It enables the experience of "sending feelings together" even in close relationships.
## Customer Voices
As an example of a small group gift imagined this time, we introduce a voice from someone who actually received a Gift Fund from their family on their birthday.
Scene of the gift
Celebrating wife's birthday with children and grandchildren
(Mr. M.S., 70s male, 6 contributions)
"On my wife's birthday, I called upon my children to join in sending a gift together. I was able to coordinate smoothly with my son living far away, and my grandchildren also contributed messages, gathering everyone's messages on the card.
The flowers were also beautifully arranged in response to my vague request of 'something that makes you feel energetic,' and my wife was very pleased."
## Looking Ahead
Through this feature expansion, Gift Fund will further broaden "Small Group Gifts" among family and friends as a more accessible option, and will continue to pursue forms of group gifting where anyone can easily convey their feelings, regardless of occasion or number of participants.
## What is Gift Fund? Focus on Celebration, Without the Hassle of Arrangements
Gift Fund is an online group gift service that completes money collection, message cards, and flower arrangements simply by sharing a URL. As the number of participants increases, more flowers are added, so those who wish to participate can do so freely, and focus on "conveying feelings" without the hassle of money collection, amount adjustments, or message card collection.
(Service Flow)
The service proceeds as follows. * Please refer to the attached materials for details.
- The planner creates a gift page (enters gift date, recipient, selects flower type) * Minimum 3 minutes
- The gift page URL is shared with participants (via LINE, email, etc.)
- Participants enter messages and select contributions to pay (1 contribution = 500 yen) * Minimum 1 minute
- If 4 or more contributions are collected by the deadline, the plan is established, and a bouquet and message card are delivered to the recipient.
Service Flow
## Service Overview
- Service Name: Gift Fund
- Service Content: Online Group Gift Service
- Service Website: https://giftfund.jp/
## Company Profile
Company Name: San-o Kogyo Co., Ltd.
Representative: Genya Takeda, Representative Director, President & COO
Head Office Location: 758 Kohosu, Koga City, Ibaraki 306-0041
Established: March 1939