Hosenka Group Opens New Specialty Store for Additive-Free Sweet Potatoes and Onigiri in Sojiji, Ibaraki City

Hosenka Group, which has been operating community-based healthcare businesses primarily in the Hokusetsu region of Osaka, is launching a new store, "Hosenka Oimo to Omusubi," in Sojiji, Ibaraki City, Osaka Prefecture, on May 21, 2026, at 7:30 AM. This initiative aims to extend the group's commitment to quality food—cultivated through their experience in caring for nursing facility residents—to the broader local community. The new store will focus on additive-free sweet potatoes and onigiri made from carefully selected ingredients. The group believes that the quality of life in nursing facilities is significantly influenced by diet. Having prioritized careful ingredient selection since its founding, the group now aims to contribute to the health of the local community by providing safe and healthy food, consistent with what they have served in care settings. Concept: "Enriching Lives Through Food" The store's concept is to "enrich lives through food." Focusing on domestically sourced ingredients, the store emphasizes creating additive-free products that are easy for everyone to eat, from children to the elderly. Operating from 7:30 AM, the store aims to provide healthy and reliable meals to start the day for local residents, including students and busy professionals whose diets may otherwise lack nutrition. The store aims to be a place where customers can "balance their mind and body" through daily meals. Commitment to Ingredients - Moist and Sweet "Beni Haruka" Sweet Potatoes: The store uses "Beni Haruka" sweet potatoes, known for their moist texture and strong sweetness. By not using sugar and relying on the natural sweetness of the ingredients, the products are light on the body and suitable for all generations. - Single-Source, First-Grade Koshihikari Rice from Shimane Prefecture: The rice used for onigiri is single-source, first-grade Koshihikari rice from Shimane Prefecture. Sourced from contract farmers, this high-grade rice is the same as that provided in Hosenka Group's welfare facilities. Product Overview The store offers onigiri, roasted sweet potatoes, dried sweet potatoes (hoshi-imo), and items sold by weight (kame-uri). - Roasted Sweet Potato S: 460 yen (497 yen incl. tax) - Roasted Sweet Potato M: 650 yen (702 yen incl. tax) - Hosenka's En-Musubi: 250 yen (270 yen incl. tax) - Luxury Beef Soboro with Dried Sweet Potato: 350 yen (378 yen incl. tax) - Koshihikari Rice (Sold by weight), 1-go: 250 yen (270 yen incl. tax)