Atami Tourism Bureau x JR East: Limited Express 'Odoriko' Half Price! Weekdays after Golden Week, limited seats available. 'Atami Retreat Journey Campaign' to refresh mind and body in quiet Atami.
The Atami Tourism Bureau, in collaboration with JR East, has launched the 'Atami Retreat Journey Campaign' to boost tourism after Golden Week. This campaign offers a 50% discount on the Limited Express 'Odoriko' train tickets for weekdays, aiming to attract visitors seeking a relaxed experience in Atami's natural beauty, hot springs, and cultural sites. It proposes a new lifestyle of 'special everyday' in Atami, focusing on wellness and avoiding crowds during the off-peak season.
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- 📰 Published: April 14, 2026 at 20:00
- 🔍 Collected: April 14, 2026 at 11:31
- 🤖 AI Analyzed: April 14, 2026 at 17:31 (5h 59m after Collected)
The Atami Tourism Bureau, in collaboration with JR East, has launched the 'Atami Retreat Journey Campaign' with the aim of strengthening visitor attraction after Golden Week. This campaign focuses on the unique charm of this period, allowing visitors to spend their time leisurely and avoid crowds. It introduces flowers, nature, hot springs, shrines, cafes, and restaurants, proposing a new way to enjoy Atami as a 'retreat journey to refresh mind and body.' Additionally, digital promotions utilizing JR East's owned media and data will be deployed, primarily targeting women in their 30s and 40s.
This campaign is part of JR East's 'Conventional Line Ticketless Limited Express Ticket (Tokuwari Special 28)' initiative, which offers a 50% discount on conventional line limited express trains on weekdays. With the Limited Express 'Odoriko' being half price for a limited time, it becomes more affordable to visit Atami, promoting the value of a relaxed stay unique to early summer and aiming to distribute and level out demand.
**Proposing a New Lifestyle: A 'Special Everyday' in Atami, a Destination for Rejuvenation**
Atami is a tourist destination where diverse attractions are compactly gathered, including the nature of the sea and mountains, seasonal flowers, fireworks festivals held throughout the year, historic shrines and temples, and unique cafes and sweets. You can enjoy a stay experience that refreshes your mind and body through walks healed by flowers, time spent calming your mind at shrines, relaxation in hot springs, and body-friendly meals.
Take a short break from your busy daily life and head to Atami, which is close to the city center. Refresh your mind and body, and regain your own rhythm of life. This is not so much a 'trip' as it is a proposal for a new lifestyle, spending a 'special everyday' that can only be realized in Atami due to its proximity to the city center.
Furthermore, precisely because it is a relatively calm period after Golden Week, the campaign aims to appeal to the charm of quiet Atami, where visitors can avoid crowds and spend their time leisurely, thereby creating new motivations for visiting that differ from the traditional image of tourism.
**Campaign Overview**
■ Campaign Name: 'Atami Retreat Journey Campaign' to refresh mind and body in quiet Atami after Golden Week
■ Special Page: https://media.jreast.co.jp/articles/5532
[Atami Tourism] Classic Spots to Visit for Nature, Power Spots, and History | A Trip for Adult Women on the Limited Express 'Odoriko'
URL: https://media.jreast.co.jp/articles/6026
Atami Retreat to Refresh Your Mind | Cafes & Gourmet for Adult Women's Trips
URL: https://media.jreast.co.jp/articles/6027
Introducing Atami Tourist Spots by Season | A Trip for Adult Women Healed by Flowers and Nature
URL: https://media.jreast.co.jp/articles/6028
■ Coupon Overview
Eligible train: Limited Express 'Odoriko'
Eligible product: Conventional Line Ticketless Limited Express Ticket (Tokuwari Special 28)
Eligible sections: Tokyo-Yokohama ⇔ Atami
Eligible period: May 25 (Mon) - May 29 (Fri), 2026, and June 1 (Mon) - June 5 (Fri), 2026
Discount rate: 50% off regular price
Sales period: From 10:00 one month before the boarding date to 23:50 28 days before the boarding date
Purchase method: Exclusively on Ekinet
**Accommodation Reservations and Information Here**
Atami Onsen Accommodation Navi: https://www.atamispa.com/
**Atami City Tourist Information Here**
Atami News: https://www.ataminews.gr.jp/
Atami Tourism Bureau Official IG: https://www.instagram.com/atami_tourism
**About Atami Tourism Bureau**
The Atami Tourism Bureau is a general incorporated foundation responsible for promoting tourism in Atami City, Shizuoka Prefecture, one of Japan's leading hot spring resorts. Established in July 2024, it operates in collaboration with various organizations that support the regional economy, including the Atami Chamber of Commerce and Industry, the Atami City Hotel and Ryokan Cooperative Association Federation, and the Atami City Tourism Association Federation. It disseminates the diverse charms of Atami, such as its rich nature including hot springs, sea, and mountains, seasonal flowers and fireworks festivals, and cultural and artistic events, both domestically and internationally. It offers experiences where nostalgia and novelty harmonize as a hot spring resort that can be visited in as little as 29 minutes from the city center. With the goal of 'Making Atami loved and chosen. Creating the future with the power of tourism,' it is promoting sustainable tourism development in collaboration with the local community.
HP: https://atami-tb.com/
Official Instagram: https://www.instagram.com/atami_tourism
Official Facebook: https://www.facebook.com/atamitourismbureau
Official X: https://x.com/atamikankokyoku
This campaign is part of JR East's 'Conventional Line Ticketless Limited Express Ticket (Tokuwari Special 28)' initiative, which offers a 50% discount on conventional line limited express trains on weekdays. With the Limited Express 'Odoriko' being half price for a limited time, it becomes more affordable to visit Atami, promoting the value of a relaxed stay unique to early summer and aiming to distribute and level out demand.
**Proposing a New Lifestyle: A 'Special Everyday' in Atami, a Destination for Rejuvenation**
Atami is a tourist destination where diverse attractions are compactly gathered, including the nature of the sea and mountains, seasonal flowers, fireworks festivals held throughout the year, historic shrines and temples, and unique cafes and sweets. You can enjoy a stay experience that refreshes your mind and body through walks healed by flowers, time spent calming your mind at shrines, relaxation in hot springs, and body-friendly meals.
Take a short break from your busy daily life and head to Atami, which is close to the city center. Refresh your mind and body, and regain your own rhythm of life. This is not so much a 'trip' as it is a proposal for a new lifestyle, spending a 'special everyday' that can only be realized in Atami due to its proximity to the city center.
Furthermore, precisely because it is a relatively calm period after Golden Week, the campaign aims to appeal to the charm of quiet Atami, where visitors can avoid crowds and spend their time leisurely, thereby creating new motivations for visiting that differ from the traditional image of tourism.
**Campaign Overview**
■ Campaign Name: 'Atami Retreat Journey Campaign' to refresh mind and body in quiet Atami after Golden Week
■ Special Page: https://media.jreast.co.jp/articles/5532
[Atami Tourism] Classic Spots to Visit for Nature, Power Spots, and History | A Trip for Adult Women on the Limited Express 'Odoriko'
URL: https://media.jreast.co.jp/articles/6026
Atami Retreat to Refresh Your Mind | Cafes & Gourmet for Adult Women's Trips
URL: https://media.jreast.co.jp/articles/6027
Introducing Atami Tourist Spots by Season | A Trip for Adult Women Healed by Flowers and Nature
URL: https://media.jreast.co.jp/articles/6028
■ Coupon Overview
Eligible train: Limited Express 'Odoriko'
Eligible product: Conventional Line Ticketless Limited Express Ticket (Tokuwari Special 28)
Eligible sections: Tokyo-Yokohama ⇔ Atami
Eligible period: May 25 (Mon) - May 29 (Fri), 2026, and June 1 (Mon) - June 5 (Fri), 2026
Discount rate: 50% off regular price
Sales period: From 10:00 one month before the boarding date to 23:50 28 days before the boarding date
Purchase method: Exclusively on Ekinet
**Accommodation Reservations and Information Here**
Atami Onsen Accommodation Navi: https://www.atamispa.com/
**Atami City Tourist Information Here**
Atami News: https://www.ataminews.gr.jp/
Atami Tourism Bureau Official IG: https://www.instagram.com/atami_tourism
**About Atami Tourism Bureau**
The Atami Tourism Bureau is a general incorporated foundation responsible for promoting tourism in Atami City, Shizuoka Prefecture, one of Japan's leading hot spring resorts. Established in July 2024, it operates in collaboration with various organizations that support the regional economy, including the Atami Chamber of Commerce and Industry, the Atami City Hotel and Ryokan Cooperative Association Federation, and the Atami City Tourism Association Federation. It disseminates the diverse charms of Atami, such as its rich nature including hot springs, sea, and mountains, seasonal flowers and fireworks festivals, and cultural and artistic events, both domestically and internationally. It offers experiences where nostalgia and novelty harmonize as a hot spring resort that can be visited in as little as 29 minutes from the city center. With the goal of 'Making Atami loved and chosen. Creating the future with the power of tourism,' it is promoting sustainable tourism development in collaboration with the local community.
HP: https://atami-tb.com/
Official Instagram: https://www.instagram.com/atami_tourism
Official Facebook: https://www.facebook.com/atamitourismbureau
Official X: https://x.com/atamikankokyoku