Yamaha Music Foundation Launches Joint Research with JLC, an XPRIZE Healthspan Semifinalist
Yamaha Music Foundation will begin joint research and a trial program for 'Hustle Studio', aiming for physical/mental rejuvenation in seniors through music and cognitive training, in collaboration with the Japan Longevity Consortium starting July 2026.
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- 📰 Published: April 23, 2026 at 20:00
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Yamaha Music Foundation (Headquarters: Meguro-ku, Tokyo; President: Takuya Nakata), which promotes social contribution through sound and music research, will collaborate with the Japan Longevity Consortium (Headquarters: Bunkyo-ku, Tokyo; Representative Director: Shigeo Horie, Specially Appointed Professor at Juntendo University) to launch a joint research and preliminary trial program called "Hustle Studio" in July 2026. The initiative aims to resolve issues in an aging society by rejuvenating the mind and body and improving wellbeing.
"Hustle Studio" is the world's first* attempt to challenge "rejuvenation" by combining music experiences, cognitive function training, rhythm dance, and dietary guidance. This joint research and preliminary trial program, integrating these elements to improve the wellbeing of the elderly, represents a new challenge utilizing the Foundation's expertise.
The content incorporates repertoire singing from "Seishun Pops," a music program for seniors that the Foundation has developed over many years. Through this initiative, the Foundation aims to redefine the value of music from a health perspective and create new solutions for the aging society.
*According to Foundation research
Background of the Joint Research
With the advancement of aging in Japan, initiatives to extend healthy life expectancy, improve quality of life (QOL), and promote social participation among the elderly have become critical social issues. The Foundation has continuously explored the potential of music to affect people's minds and bodies through music education and promotional activities.
This time, in collaboration with the Japan Longevity Consortium—which includes researchers and university professors well-versed in the field of longevity medicine—we will demonstrate the effectiveness of this new approach utilizing "Seishun Pops."
"Hustle Studio" Preliminary Trial Program Overview
Objective
Initial introduction and verification of a "rejuvenation" program combining music and cognitive function training.
Main Content
- Experiential program combining music experiences, cognitive function training, and rhythm dance
- Verification of participants' psychological changes
- Development of a sustainable program model
Target Audience
Active seniors in their 60s and older
Location
Yamaha Music Foundation Yamaha Meguro Center (3-24-22 Shimomeguro, Meguro-ku, Tokyo)
Period & Frequency
Tuesdays 13:00-14:30, from July 7 to September 1, 2026
Total of 8 sessions (90 minutes per session)
Fee
32,000 JPY (excluding tax) *Paid in installments of 16,000 JPY in July and August
Inquiries & Applications
Yamaha Music Foundation *Please write "Hustle Studio" in the inquiry details and apply from here.
Supervisor's Comment
Shigeo Horie, Supervisor of the Japan Longevity Consortium / Specially Appointed Professor at Juntendo University
"Music has the power to naturally move people's minds and bodies and bring out positive feelings. This initiative is a new attempt to utilize that power to condition the mind and body while having fun, and to regain 'youthfulness.'
Singing with 'Seishun Pops,' cognitive work, and rhythm dance not only move the body but also act on memories and emotions, creating connections between people. We believe the accumulation of such experiences will lead to an improved quality of daily life.
We hope this program will lead to the rejuvenation of everyone's mind and body."
About the Collaborative Structure
As part of strengthening the collaboration between the two parties, Atsushi Kushida, Managing Director of the Yamaha Music Foundation, assumed the position of Director of the Japan Longevity Consortium on April 10, 2026.
Comment from Atsushi Kushida, Managing Director of Yamaha Music Foundation
"Since our establishment in 1966, based on our unique educational methods, we have been active for over 60 years with a focus on music education, music support, and music research. Through this initiative, we hope that the power of music will contribute to extending healthy life expectancy and improving the wellbeing of the elderly."
Future Prospects
Based on the results of the preliminary trial program, we will verify the program's effectiveness and proceed with initiatives aimed at social implementation and expansion to major YAMAHA MUSIC SCHOOL venues.
[About the Japan Longevity Consortium]
The Japan Longevity Consortium (JLC) is a general incorporated association where researchers, doctors, and companies in longevity and preventative medicine collaborate, aiming to extend healthy life expectancy and improve wellbeing.
Through an integrated approach of multiple elements such as diet, exercise, cognitive function, and social connection, they are working on the research and social implementation of a new rejuvenation model that comprehensively conditions the mind and body.
Official Website URL: https://www.longevity
"Hustle Studio" is the world's first* attempt to challenge "rejuvenation" by combining music experiences, cognitive function training, rhythm dance, and dietary guidance. This joint research and preliminary trial program, integrating these elements to improve the wellbeing of the elderly, represents a new challenge utilizing the Foundation's expertise.
The content incorporates repertoire singing from "Seishun Pops," a music program for seniors that the Foundation has developed over many years. Through this initiative, the Foundation aims to redefine the value of music from a health perspective and create new solutions for the aging society.
*According to Foundation research
Background of the Joint Research
With the advancement of aging in Japan, initiatives to extend healthy life expectancy, improve quality of life (QOL), and promote social participation among the elderly have become critical social issues. The Foundation has continuously explored the potential of music to affect people's minds and bodies through music education and promotional activities.
This time, in collaboration with the Japan Longevity Consortium—which includes researchers and university professors well-versed in the field of longevity medicine—we will demonstrate the effectiveness of this new approach utilizing "Seishun Pops."
"Hustle Studio" Preliminary Trial Program Overview
Objective
Initial introduction and verification of a "rejuvenation" program combining music and cognitive function training.
Main Content
- Experiential program combining music experiences, cognitive function training, and rhythm dance
- Verification of participants' psychological changes
- Development of a sustainable program model
Target Audience
Active seniors in their 60s and older
Location
Yamaha Music Foundation Yamaha Meguro Center (3-24-22 Shimomeguro, Meguro-ku, Tokyo)
Period & Frequency
Tuesdays 13:00-14:30, from July 7 to September 1, 2026
Total of 8 sessions (90 minutes per session)
Fee
32,000 JPY (excluding tax) *Paid in installments of 16,000 JPY in July and August
Inquiries & Applications
Yamaha Music Foundation *Please write "Hustle Studio" in the inquiry details and apply from here.
Supervisor's Comment
Shigeo Horie, Supervisor of the Japan Longevity Consortium / Specially Appointed Professor at Juntendo University
"Music has the power to naturally move people's minds and bodies and bring out positive feelings. This initiative is a new attempt to utilize that power to condition the mind and body while having fun, and to regain 'youthfulness.'
Singing with 'Seishun Pops,' cognitive work, and rhythm dance not only move the body but also act on memories and emotions, creating connections between people. We believe the accumulation of such experiences will lead to an improved quality of daily life.
We hope this program will lead to the rejuvenation of everyone's mind and body."
About the Collaborative Structure
As part of strengthening the collaboration between the two parties, Atsushi Kushida, Managing Director of the Yamaha Music Foundation, assumed the position of Director of the Japan Longevity Consortium on April 10, 2026.
Comment from Atsushi Kushida, Managing Director of Yamaha Music Foundation
"Since our establishment in 1966, based on our unique educational methods, we have been active for over 60 years with a focus on music education, music support, and music research. Through this initiative, we hope that the power of music will contribute to extending healthy life expectancy and improving the wellbeing of the elderly."
Future Prospects
Based on the results of the preliminary trial program, we will verify the program's effectiveness and proceed with initiatives aimed at social implementation and expansion to major YAMAHA MUSIC SCHOOL venues.
[About the Japan Longevity Consortium]
The Japan Longevity Consortium (JLC) is a general incorporated association where researchers, doctors, and companies in longevity and preventative medicine collaborate, aiming to extend healthy life expectancy and improve wellbeing.
Through an integrated approach of multiple elements such as diet, exercise, cognitive function, and social connection, they are working on the research and social implementation of a new rejuvenation model that comprehensively conditions the mind and body.
Official Website URL: https://www.longevity