A New Coming-of-Age Ceremony Born in Hokkaido. #FurisodeGram Sapporo Decides "Heroine of the Snow Country" as Theme for 2027 & 2028 Ceremonies.

Turning snowy landscapes into life's greatest stage. Transforming heavy snow from a disadvantage into a production for Japan's most beautiful Coming-of-Age ceremony.

"#FurisodeGram Sapporo," Hokkaido's largest specialty store for furisode kimonos, has decided on the new theme for the 2027 and 2028 Coming-of-Age ceremonies: **"Heroine of the Snow Country."**

Every year, many new adults experience Hokkaido's Coming-of-Age ceremony.

"The snow is difficult." "It's cold." "The footing is bad."

We wanted to turn these uniquely Hokkaido challenges into "charms."

A photo that can only be taken in snowy Hokkaido.

A furisode that stands out against a pure white snowy landscape.

A winter morning where even your breath looks beautiful.

There is a once-in-a-lifetime Coming-of-Age ceremony that can only be captured in Hokkaido.

Therefore, #FurisodeGram Sapporo has named the concept for the 2027 and 2028 Coming-of-Age ceremonies

"Heroine of the Snow Country."

Snow is a special stage unique to Hokkaido.

There are many furisode stores across the country.

However, there are very few stores that produce Coming-of-Age ceremonies with a theme centered on a world unique to snow country.

Possible only in Hokkaido:

- Location photoshoots in snowy landscapes - Proposals for white, red, and black furisode that stand out against the snow - Pre-ceremony photoshoots utilizing the winter sky - Coming-of-Age ceremony coordination that is easy to walk in even on snowy roads - Styling that considers cold weather countermeasures

We will promote "Celebrating Coming-of-Age in Snow Country" as a brand.

Towards a Coming-of-Age ceremony where you can say, "I'm glad it snowed."

In Hokkaido, it is not uncommon for it to snow on the day of the Coming-of-Age ceremony every year.

While many people feel "It's a shame about the snow,"

We aim for a Coming-of-Age ceremony where

"It became the best memory because it snowed."

From Hokkaido to the whole country.

The culture, beauty, and Coming-of-Age ceremonies of snow country.

We will transmit Hokkaido's charm nationwide and create a new Coming-of-Age ceremony culture born from snow country.

Media Inquiries Welcome

#FurisodeGram Sapporo is accepting interviews for:

- Pre-ceremony photoshoots in snowy landscapes - Snow country Coming-of-Age ceremony styling - Hokkaido-specific cold weather measures - Dressing and coordination that is easy to walk in on snowy roads - New furisode designs themed around snow country heroines

We await inquiries from various media outlets including TV, newspapers, web media, information programs, and magazines.

#FurisodeGram

https://www.furisode-gram.net

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