Furisode Rental Shop #FurisodeGram Revolutionizes the Kimono Industry in 4 Years, Expanding Franchise Nationwide from Sapporo to Okinawa

Creating a New Coming-of-Age Ceremony Culture for the Reiwa Era with SNS, AI, and New Values #FurisodeGram

"#FurisodeGram," which operates a nationwide furisode rental business as an affiliated project of the General Incorporated Association Japan Miss Contest Association, has challenged the revision of various common practices in the furisode industry in just four years since its founding.

The Coming-of-Age Ceremony is originally an important milestone in life, a once-in-a-lifetime event.

However, for many years in the furisode industry, the following ideas have been common:

- Parents choosing the furisode - High and unclear pricing systems - Customer acquisition centered on paper catalogs - Styles proposed by the store - The Coming-of-Age Ceremony is "a day to attend the ceremony."

#FurisodeGram is reviewing these common practices and continuing to propose new Coming-of-Age Ceremony cultures tailored to the Reiwa generation.

Miss Universe 2025 Japan National Director Kaori Hashimoto

SNS Takes Center Stage in Furisode Selection

In recent years, it has become commonplace for the Coming-of-Age Ceremony generation to gather information on Instagram and TikTok.

From its inception, #FurisodeGram has focused on SNS operations, breaking away from traditional paper-based customer acquisition.

By continuously sharing realistic coordination from store staff and actual customers, the company has gained support from many young people.

Currently, the total SNS reach has grown to several million people per month, supporting a new purchasing behavior where "people first look at SNS when searching for furisode."

From Parental-Led to Daughter-Led Furisode Selection

Previously, it was common for parents to lead the furisode selection process.

However, we are now in an era where the person celebrating their Coming-of-Age Ceremony gathers information on SNS and chooses their preferred style themselves.

#FurisodeGram respects diverse values such as:

- White furisode - Muted color furisode - Korean-style furisode - Lace furisode - Gal furisode - Gold-patterned furisode with dragon and phoenix motifs

and values the idea that "there is no single correct answer."

From Ceremony to Fashion Show: The Coming-of-Age Ceremony

In the past, the Coming-of-Age Ceremony's purpose was "participation."

However, for today's youth, the Coming-of-Age Ceremony has transformed into a major life event to express their individuality.

#FurisodeGram defines the Coming-of-Age Ceremony as "a fashion show held only once in a lifetime."

The company is promoting a culture of enjoying individuality and self-expression through furisode.

Miss Universe 2025 Japan National Director Kaori Hashimoto

Introduction of AI-Powered Furisode Diagnosis

#FurisodeGram has pioneered the introduction of an AI-powered furisode diagnosis service in the industry.

It proposes optimal furisode styles based on facial features, atmosphere, preferences, and desired image.

By integrating AI technology with the proposals previously made only by experienced stylists, high-quality proposals are realized for a larger number of customers.

From "Too Expensive Coming-of-Age Ceremonies" to "Coming-of-Age Ceremonies Everyone Can Participate In"

In recent years, the rising cost of Coming-of-Age Ceremonies has increasingly been discussed as a social issue.

#FurisodeGram is working to increase price transparency and enhance low-cost plans,

aiming to reduce the number of young people who "want to attend the Coming-of-Age Ceremony but cannot due to cost."

We believe that the Coming-of-Age Ceremony should be a culture that all young people can participate in equally, not just for a select few.

Miss Universe 2025 Japan National Director Kaori Hashimoto

Passing Down Good Old Japanese Culture to the Future

What #FurisodeGram aims for is not to destroy tradition.

While preserving the value of Japan's beautiful kimono and Coming-of-Age Ceremony cultures,

SNS AI Digital Technology New Values

we are creating a Coming-of-Age Ceremony for the Reiwa era that incorporates these elements.

"Changing to preserve tradition"

This is the new furisode culture that #FurisodeGram envisions.

#FurisodeGram will continue to develop Japan's Coming-of-Age Ceremony culture into a new culture that can be proudly presented to the world.

2026 Grand Prix Furisode Model to be Announced in August

The 2026 Miss Universe Japan Grand Prix will be appointed as the "2027 Coming-of-Age Ceremony Furisode Trend Model" and will debut new furisode from across the country.

Content

2027 Trend Colors: White Furisode & Black Furisode Trend Hair and Makeup Forecast

[Management] General Incorporated Association Japan Miss Contest Association

[Businesses] #FurisodeGram Graduation Hakama Rental Business Coming-of-Age Ceremony Pre-shooting Business Miss Contest Management Business

Group List

#FurisodeGram

https://www.furisode-gram.net

Miss University Graduation Hakama

https://jmca.tokyo

Kagura Gofukuten

https://sapuri-w.net

Gal Furisode Joan of Arc

https://jmca-fukuoka.com

Magic Mama Furisode

https://srs.tokyo

Plus-Size Furisode

https://jmca-yamanashi.com

List of Nationwide Stores

#FurisodeGram Higashi Sapporo Store 2-4-21 Higashi Sapporo, Shiroishi Ward, Sapporo City, Hokkaido 003-0002 La Mer Sapporo 2F 011-799-4833 #FurisodeGram Sapporo Kotoni Store 5-4-14 Kotoni 1-jo, Nishi Ward, Sapporo City, Hokkaido 063-0811 Uchizawa Building 4F 011-213-9116 #FurisodeGram Niigata Store 2-1-6 Dekijima, Chuo Ward, Niigata City, Niigata Prefecture 950-0962 025-288-5593

#FurisodeGram Saitama Kita Ageo Store 3-3-11-2 Midorigaoka, Ageo City, Saitama Prefecture 362-0015 PAPA Ageo Shopping Avenue Princess Building 2F 048-729-7688 #FurisodeGram Nagoya Station Front Store 3-9-14 Meieki, Nakamura Ward, Nagoya City, Aichi Prefecture 450-0002 Nagoya East Urban Building 6F 052-990-4694 #FurisodeGram Okinawa Store 2-8-13 Yamauchi, Okinawa City, Okinawa Prefecture 904-0034 1F 080-8565-3818 #FurisodeGram Naha Store 1-11-13 Matsushima, Naha City, Okinawa Prefecture 902-0069 C&C 4F 098-884-6600

Inquiries Regarding This Matter

Company Name: Best of Miss Group

Contact Person: Yui Shimokawa

TEL: 0332081611

E-Mail: mujshimokawa@gmail.com

We are available for interviews.