Publication of Basic Statement on UX in the Generative AI Era

The UX Intelligence Association (located in Chiyoda-ku, Tokyo, Chairman Naoki Endo, hereinafter UXIA) has released a basic statement titled "UX Capabilities, Talent, and Organization Essential in the AI Era" that organizes the role of UX in the generative AI era.

With the spread of generative AI, the barriers to "creating" have significantly lowered in areas such as planning, writing, design, analysis, system development, and business support. On the other hand, issues such as AI not being used continuously, not taking root in the field, and not producing results commensurate with investment have become apparent. These issues arise not only from insufficient AI performance but also from the fact that AI is not designed as a valuable experience within the context of humans and organizations.

This statement proposes that the value of AI is not established solely by implementing functions, and that experience design is essential, including the situations in which users encounter AI, what they expect, how they use it, where they trust it, and where humans judge and intervene. It also presents four capabilities required of companies and organizations in the AI era: "Experience Understanding from a User Perspective," "Experience Structuring Ability," "Experience Quality Direction Ability," and "High-Speed Rotation Ability."

The UX Intelligence Association views AI not merely as a technology for efficiency and automation, but as a technology for creating meaningful experiences for people and society. Going forward, the association will reflect the human-centered AI utilization ideas presented in this statement into the syllabus of the UX Certification (Basic), and work to spread UX literacy required in the AI era and share practical knowledge in companies and organizations.

Furthermore, in conjunction with the release of this statement, the association has decided to hold a special conference on July 14, 2026 (Tuesday) to deeply discuss the ideal form of UX required in the coming era, anticipating the rise of "Agentic AI" where AI acts and collaborates autonomously. On the day, leading companies and experts will be invited to delve into organizational strategies and practical knowledge for transforming generative AI into valuable experiences.

[Basic Statement]
"UX Capabilities, Talent, and Organization Essential in the AI Era"
URL: https://www.uxia.or.jp/news/detail_260608

[Conference Overview]
Date & Time: July 14, 2026 (Tuesday) 18:00-20:30
Theme: UX Design Conference in the Agentic AI Era
Application URL: https://go.bebit.co.jp/l/494881/2026-06-02/733gwm

■Association Overview
UXIA was established in May 2021 with the aim of realizing a society filled with good UX where users can freely choose it, through the dissemination and study of "UX Intelligence" as a fundamental skill required for DX professionals opening new eras. Its members are mainly companies promoting DX in Japan, with 41 member companies as of May 2026.
As a place for more specific discussion and research on UX, four subcommittees have been established: "Advanced Case Study Subcommittee," "UX Organization Development Subcommittee," "Generative AI x UX Practice Study Group," and "Qualification Training Subcommittee," with each company actively participating.

Name: UX Intelligence Association (abbreviation: UXIA)
Location: 10F, Shin-Otemachi Building, 2-2-1 Otemachi, Chiyoda-ku, Tokyo
Representative: Chairman Naoki Endo (President & CEO, bebit Co., Ltd.)
Established: May 19, 2021
Business Activities:
- Enlightenment and promotion of UX intelligence for corporations and individuals in Japan and abroad
- Discovery and sharing of high-quality UX cases in Japan and abroad (implementation of exchange meetings and award systems)
- Standardization of UX intelligence (creation of qualification systems, implementation of certifications)
- Development of learning environments for acquiring practical knowledge of UX intelligence
URL: https://www.uxia.or.jp/