Online Streaming Decided for '2026 Miss SAKE Japan Finals'!

The General Incorporated Association Miss SAKE (2-10-7 Shiba-Daimon, Minato-ku, Tokyo, Representative Director: Mika Onishi) is pleased to announce that the '2026 Miss SAKE Japan Finals' will be held on Saturday, June 13, 2026.

On this day, the '2026 Miss SAKE Japan' will be selected to serve as an ambassador promoting the appeal of Japanese sake to the world. Furthermore, this year, the '2026 Miss Amazake Japan,' newly established this year with its first Grand Prix winner, is also scheduled to appear on stage, jointly promoting the charm of 'Amazake,' Japan's traditional fermented culture.

The online streaming, which was well-received last year, will be held on the Miss SAKE official YouTube channel, 'Miss SAKE Channel.' We hope that those living overseas or unable to attend the venue will watch the live stream and offer their support.

Outline of the 2026 Miss SAKE Japan Finals

[Date] Saturday, June 13, 2026, 17:30 - 20:45 (Doors open at 16:30)

[Venue] 'Mizuho Room', The Westin Miyako Kyoto (1 Kasugacho, Awataguchi, Higashiyama-ku, Kyoto City, Kyoto Prefecture)

[Organizer] General Incorporated Association Miss SAKE

[Sponsorship] Ministry of Agriculture, Forestry and Fisheries; Ministry of Economy, Trade and Industry; National Tax Agency; Agency for Cultural Affairs; Japan National Tourism Organization; Intellectual Property Strategy Headquarters; Japan External Trade Organization (JETRO); Japan National Tourism Organization (JNTO); Japan Sake Brewers Association Central Council; Japan Sake Young Brewers Association; Kyoto Prefecture; Kyoto City

[Special Cooperation] Heckel

Streaming Details

Streaming Time: Saturday, June 13, 2026, 17:30 - 20:45

Participation Fee: Free streaming

Streaming URL: https://www.youtube.com/live/tMdrBB528js?si=_0E0nf0JH5cjHR9l

[Introduction Movie about Miss SAKE]

Introduction YouTube here

Past Activities of 'Miss SAKE'

Miss SAKE was launched in September 2013, organized by the General Incorporated Association Miss SAKE, with the aim of selecting ambassadors equipped with aesthetic sense and intellect to promote the appeal of traditional Japanese sake and Japanese culture both domestically and internationally.
In October 2013, the first '2014 Miss SAKE' was born at a selection event held with the support of the Ministry of Foreign Affairs, Ministry of Agriculture, Forestry and Fisheries, National Tax Agency, Japan National Tourism Organization, and the Japan Sake Brewers Association Central Council.
For the past 13 years, we have conducted over 450 awareness activities annually related to Japanese food and culture, using Japanese sake as a focal point, and promoting tourism to Japan, not only within Japan but also in various countries worldwide, including Hawaii, New York, London, Milan, Barcelona, Sydney, and Hong Kong.

In 2016, Miss SAKE USA was selected in New York, marking the first overseas selection.
In 2026, Miss SAKE representatives from India, the Philippines, Hong Kong/Macau, and Azerbaijan will be selected, and they will also appear on stage on June 13th. The prominent American business newspaper, The Wall Street Journal, reported on Miss SAKE as a 'cultural project that champions the dignity and equality of women without swimsuit competitions,' receiving high praise.
In its 14th year, the 2026 Miss SAKE Japan continues to evolve as a new cultural initiative centered around Japanese sake, alongside the expansion of regional and international competitions.

[Examples of Activities up to June 2026]

(Domestic) 'Sake Fair' / 'IWC Awards Ceremony' / 'Japanese Society of Clinical Cytology' / 'Ise-Shima Summit' / 'Rugby World Cup 2019 Fan Zone' / 'International Competition for Rice Taste Analysis and Appraisal' / 'The 109th Annual Meeting of the Japanese Urological Association' / 'Tourism EXPO Japan' / Various Sake Brewers Associations & Brewery Events / Various Industrial Exhibitions / Various Corporate Receptions / Various Academic Receptions / Drunk Driving Prevention Events at Police Stations / Rice Planting and Harvesting Events with Local Governments, etc.

(Overseas) 'Brazil World Cup' / 'Milan Expo' / 'Courtesy Visit to UNESCO Headquarters' / 'Spring Reception at the Japanese Ambassador's Residence in China' / 'Japanese Sake PR Event at the Embassy of Japan in India' / 'Salon du Sake in Paris' / 'Salon del Manga in Barcelona' / 'JAXA: Space Symposium in Colorado' / 'Monaco Yacht Show' / '2018 Tokyo International Film Festival' Promotion Event at Cannes Film Festival / 'THE JOY OF SAKE: Honolulu, New York, Las Vegas, London' / 'Japan Culture Festival in Sri Lanka' / 'Sake Dinner in Phnom Penh' / 'Washu Fes at Hong Kong' / 'Matsuri in Sydney' / 'Sake Reception at Shanghai' / 'Asia International Fine Sake Contest in China' / 'Japanese Sake PR Event at the Embassy of Japan in India', etc.

Detailed activity information can be found on our blog on the website.

Miss SAKE Official Blog

https://www.misssake.org/blog/

2025 Miss SAKE Finals YouTube

https://www.youtube.com/live/F7xquXG31J4?si=7OLzHNwaxcuwot1a

Download Application Form for Media Here

We are accepting media interview requests.

Please download the form below or apply via the form.

https://forms.gle/W69otwN7Lig6GYve9

d56502-137-1191e7f291c7ba3f020ae0f80f7f5826.pdf

[Inquiries Regarding This Matter]

General Incorporated Association Miss SAKE Contact: Takehara

Sakamonkai Bldg. II 4F, 2-10-7 Shiba-Daimon, Minato-ku, Tokyo 105-0012

Tel/Fax 03-6822-2470 03-6822-2471

Mail: sake@misssake.org