First Grand Prix Winner of '2026 Miss Amazake' Decided at Final Selection Event; A Joint Project with Bishoujo Zukan, Known for Producing Stars like Fumi Nikaido

The final selection for '2026 Miss Amazake' was held, crowning Ai Shirai as the first Grand Prix winner. This new project, a collaboration between the Miss SAKE association and Bishoujo Zukan, aims to cultivate next-generation ambassadors to promote Japanese traditional culture through amazake.
Press ReleaseNQ 92/100出典：PR Times

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  • 📰 Published: May 20, 2026 at 20:00
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The Miss SAKE Association, in a joint production with Bishoujo Zukan Inc., held the "2026 Miss Amazake Final Selection" on May 16, 2026. This new cultural audition project, themed around the traditional Japanese drink "amazake," selected Ai Shirai as the first-ever Grand Prix winner from among 12 finalists. Winners will be given opportunities to promote Japanese culture domestically and internationally, produce amazake with a long-established brewery, and receive media exposure. The project aims to create a new stage for the younger generation to engage in cultural promotion by combining Miss SAKE's expertise with Bishoujo Zukan's media influence.

FAQ

What is the 'Miss Amazake' project?

It is a new cultural ambassador program, jointly produced by the Miss SAKE association and Bishoujo Zukan, designed to select next-generation ambassadors who will promote the Japanese traditional drink 'amazake' and its cultural background both domestically and internationally.

Who won the 2026 Miss Amazake Grand Prix?

Ai Shirai (しらい あい) was crowned the first-ever Grand Prix winner of the 2026 Miss Amazake competition.

Who were the organizers of this event?

The event was a joint project between the General Incorporated Association Miss SAKE and Bishoujo Zukan Inc.

What benefits do the winners receive?

Winners receive opportunities for international activities, the chance to produce their own amazake with a historic brewery, an appearance at the 2026 Miss SAKE final selection event, and media exposure, including features on SmartNews.

What is the main goal of the Miss Amazake initiative?

The goal is to connect the younger generation with Japanese traditional and fermentation culture, fostering future cultural leaders who can articulate and share these traditions with the world, starting with amazake.

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