New Business Model 'Carpe Diem' Centered on a Co-Creation Platform: 'Seizing the Present and Moving Value' (Establishment of General Incorporated Association Carpe Diem)

General Incorporated Association Carpe Diem (Headquarters: Chuo-ku, Tokyo; Representative Director: Noriko Ochi; hereinafter referred to as Carpe Diem) was established on March 17, 2026, and we are pleased to announce the launch of our activities on April 8, 2026. General Incorporated Association Carpe Diem is a co-creation platform whose main business is producing to 'move' the value of people, places, cultures, and brands, by bringing together diverse experts from beyond their respective fields. We form optimal teams on a project basis and build a system that spans from conception to implementation.

The new platform, Carpe Diem, will capture social changes and shifts in value, identify under-communicated value, and connect it to society. Furthermore, going beyond the conventional frameworks of PR and consulting, we will provide integrated support from new business development to promotion, accompanying value until it actually starts moving within society.

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Corporate Name : General Incorporated Association Carpe Diem

Date of Establishment : March 17, 2026

Location : 7th Floor, Nihonbashi Mizuno Building, 1-11-12 Nihonbashi Muromachi, Chuo-ku, Tokyo

Business Description : Co-creation platform business (Produce/Soft Developer)

■ Three New Points Differentiating Carpe Diem from Traditional Advertising and PR Companies

・ From "Support" to "Co-creation"

From project-based commissions to a co-creation platform that creates value together

Carpe Diem does not remain in an external support role like traditional PR or consulting. Diverse experts, companies, and regions interact beyond their fields, driving everything from the conception stage to implementation. Based on a 'co-creative relationship' that generates value from the same perspective as clients/partners, we aim to create value that lasts in society, not just deliverables.

・ From "Point Output" to "Implementation That Moves Value"

Beyond the scope of PR and branding, spanning from conception to social implementation

Carpe Diem goes beyond 'point' outputs like information dissemination and strategic design, accompanying value until it actually moves within society, such as in business development, product creation, and place-making. We design the very mechanisms to lift up and connect to society unvisualized regional resources, cultures, and people's sentiments, and to circulate them.

・ From "Affiliation" to "Transcending Individuals"

A network-type team where diverse experts gather beyond their fields and positions

Carpe Diem involves professionals who cross fields such as PR, branding, creative, food, tourism, and regional production. Instead of relying on 'affiliation' with companies or organizations, we realize a new team structure where individuals engage by transcending boundaries, centered on their expertise and intentions. This enables us to form optimal teams for complex challenges faced by companies, local governments, and individuals, leading to fundamental solutions.

■ Carpe Diem Members

Carpe Diem's representatives include Noriko Ochi, who has conducted PR across diverse fields, Kazutaka Harada, who became independent after working at Oracle Japan and Salesforce Japan, and Tatsuya Kawakami, who has experience with Global Platform Japan in human resource development both domestically and internationally. In addition to these members, over 10 diverse experts who gather across fields will form optimal teams for each project and drive everything from conception to implementation. The following professionals participate, realizing value creation by combining their respective expertise:

・ Art Director / Art Designer

・ Event Producer

・ Inbound Researcher

・ Space Designer

・ Public Relations

・ CRM Specialist

・ SNS Specialist

・ Product Designer

・ Flower Artist

・ PR (Public Relations) Specialist

・ Video/Web Creator

・ Sales Support

・ Human Resource Development Specialist

These experts will organically collaborate with companies, regions, and individuals to co-create value that cannot be achieved in a single domain, creating projects that connect fragmented value and 'move' it within society.

■ Carpe Diem's Corporate Message

Japan undoubtedly possesses regional resources, cultures, technologies, and human talent that we can be proud of on a global scale.
However, much of this may remain fragmented, quietly dormant, and not yet fully communicated.
The connections that should naturally exist—between companies and individuals, cities and regions, Japan and overseas—are breaking, and possibilities are being closed off. Carpe Diem was established to overcome these divisions and aim for a society where value circulates naturally, and new possibilities are born through people creating together.
Carpe Diem—'Seize the moment,' and together, let's move untapped value.