Earth Company Launches "Earth Lovers Fund" to Deliver Direct Support to Social Issues in Asia

On Monday, June 15, 2026, Earth Company (Minato-ku, Tokyo; Representative Director: Asuka Hamakawa), a general incorporated association, updated its recurring donation system supporting 'Impact Heroes'—social entrepreneurs solving social issues in the Asia-Pacific region—and established the 'Earth Lovers Fund.' The organization targets recruiting 350 members and reaching an annual scale of approximately 10 million yen.

Earth Lovers Fund Page: https://www.earthcompany.info/ja/donate/

Background of Establishment Support needs remain high in the Asia-Pacific region due to islands sinking from climate change, and communities destabilized by conflict and economic insecurity. Meanwhile, the international aid landscape is changing significantly. Over the past year, Western aid agencies, including USAID, have accelerated funding reductions, destabilizing the financial foundations of local NGOs and social entrepreneurs. In addition, corporations have become more cautious with ESG investments, resulting in donor fatigue and decreased funding as structural challenges in international aid. In response to these trends, Earth Company is strengthening its framework to deliver direct support from Japan.

Features of the Earth Lovers Fund The Earth Lovers Fund is an updated version of Earth Company’s previous recurring donation program, characterized by three key features:

【Three Key Features】 1. High Remittance to the Field While a portion of donations was previously allocated to administrative expenses, almost all donations will now be directed to local social entrepreneurs. 2. Expansion of Beneficiaries The number of supported social entrepreneurs will expand from one per year to up to ten. 3. Rapid Emergency Response The fund features a flexible design without pre-fixed allocations, allowing swift delivery of support during disasters or conflicts. *Examples of fund use: Direct support to local social entrepreneurs, emergency relief during disasters and conflicts, hands-on support for community-based issue resolution, and infrastructure development for sustainability.

Past Achievements and Impact of Donations from Japan Recurring donations from the predecessor program, "Earth Lovers Members," generated the following results: - 2024: A total of 21,000 USD was delivered to seven social entrepreneurs in the Asia-Pacific region, driving tangible changes: - Solomon Islands: Supported seawall construction protecting 4,000 people from rising sea levels. - India: Provided emergency medical loans to 47 impoverished individuals lacking credit history. - Philippines: Implemented agricultural programs in six communities to mitigate hunger. - 2025: A total of 31,000 USD was delivered to ten social entrepreneurs (11 projects: 8 grants and 3 emergency aids).

Comment from Representative Director Asuka Hamakawa "Through this update, almost all donations—excluding administrative fees capped at 10%—will be used directly for field activities and emergency relief. This enables us to deliver necessary support across regions and sectors to up to ten Impact Heroes. With the rise of climate-related disasters, this fund allows us to provide immediate assistance without running fundraising campaigns each time. We look forward to expanding our impact by gaining more supporters."

About Earth Company - Address: FARO 1F, 2-15-5 Minamiaoyama, Minato-ku, Tokyo (Tokyo Office) - Established: October 2014