CHIMERA brand's CI (Corporate Identity) renewed as it celebrates its 11th year
CHIMERA Union celebrates its 11th anniversary by renewing its corporate identity (CI) and unveiling a new visual. It aims to create "places" where diverse cultures intersect, generating new value and offering experiential value that moves people's emotions and changes their behavior. Artist MHAK, active both in Japan and internationally, was responsible for the visual production.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 22:00
- 🔍 Collected: April 30, 2026 at 13:31
- 🤖 AI Analyzed: April 30, 2026 at 13:43 (11 min after Collected)
Generally Incorporated Association CHIMERA Union (Headquarters: Kyoto Prefecture, Representative Director: Ryuta Bunpei) has renewed the CI (Corporate Identity) of "CHIMERA Union" and unveiled its new visual as it celebrates its 11th year.
CHIMERA continues to create "places" where new value is born through the intersection of cultures, rather than merely creating culture itself.
In a world where competition, music, art, and play—things that should inherently be connected—are fragmented, CHIMERA has brought them together in the same space, generating unprecedented experiential value.
People change through interaction.
Experiences move emotions, become memories, and change behavior.
This CI renewal aims to present CHIMERA's philosophy more clearly to society.
It is not merely a design change, but an initiative to redefine what we embody.
Artist MHAK, active both domestically and internationally, was commissioned for the production of the new visual.
The visual expresses and visualizes the moments where cultures intersect beyond genres and domains, symbolizing the world view that CHIMERA aims for.
CHIMERA will continue to provide "value that can only be created through intersection."
◼︎ About the New CI
◼︎ Comments
＞Ryuta Bunpei (Representative Director, Generally Incorporated Association CHIMERA Union)
CHIMERA believes it is a place where new value is created when people from different genres and positions interact.
For this CI renewal, we asked MHAK-san to create something that could visually embody this philosophy.
His artistry, which successfully combines different cultures and contexts into a single expression, truly aligns with the worldview CHIMERA strives for.
The purpose is not to change appearances, but to redefine what we embody.
CHIMERA will continue to create places that move people's emotions, leave memories, and change behavior through experiences.
＞MHAK
Inspired by the experience of "connection" and "expansion" through CHIMERA, the concept is to "combine different things into one." It evokes the image of new breath being born.
MHAK | Masahiro Akutagawa
www.mhak.jp
@mhak_ | www.instagram.com/mhak_
Born in Aizu-Wakamatsu in 1981. Painter.
With the theme of coexistence of space and painting, he uses various techniques to draw his self-created "patterns" from canvases to gigantic murals.
He has exhibited his works in various cities around the world, including Japan, the United States, Australia, Italy, and Argentina. He has also actively provided artwork for many brands including LEVI'S, adidas, RVCA, and THE NORTH FACE.
He values his affinity with board culture, which is also his background, and at the same time, has many fans in the world of contemporary art, increasing his influence in various scenes.
◼︎ About CHIMERA Union
【CHIMERA GAMES, the first venue for announcement】
CHIMERA GAMES is an experiential festival based on the concept of "all humanity playing till they drop," where participation is as important as watching.
By deploying competition, music, and play in the same space without fragmentation, it offers cultural experiences where visitors themselves act as "players."
◼︎ Event Outline
Name: CHIMERA GAMES VOL.11
Date: May 16 (Sat) and 17 (Sun), 2026
Venue: CHIMERA GAMES Odaiba Special Venue
Organizer: Generally Incorporated Association CHIMERA Union
Official HP: https://games.chimera-union.com/
CHIMERA continues to create "places" where new value is born through the intersection of cultures, rather than merely creating culture itself.
In a world where competition, music, art, and play—things that should inherently be connected—are fragmented, CHIMERA has brought them together in the same space, generating unprecedented experiential value.
People change through interaction.
Experiences move emotions, become memories, and change behavior.
This CI renewal aims to present CHIMERA's philosophy more clearly to society.
It is not merely a design change, but an initiative to redefine what we embody.
Artist MHAK, active both domestically and internationally, was commissioned for the production of the new visual.
The visual expresses and visualizes the moments where cultures intersect beyond genres and domains, symbolizing the world view that CHIMERA aims for.
CHIMERA will continue to provide "value that can only be created through intersection."
◼︎ About the New CI
◼︎ Comments
＞Ryuta Bunpei (Representative Director, Generally Incorporated Association CHIMERA Union)
CHIMERA believes it is a place where new value is created when people from different genres and positions interact.
For this CI renewal, we asked MHAK-san to create something that could visually embody this philosophy.
His artistry, which successfully combines different cultures and contexts into a single expression, truly aligns with the worldview CHIMERA strives for.
The purpose is not to change appearances, but to redefine what we embody.
CHIMERA will continue to create places that move people's emotions, leave memories, and change behavior through experiences.
＞MHAK
Inspired by the experience of "connection" and "expansion" through CHIMERA, the concept is to "combine different things into one." It evokes the image of new breath being born.
MHAK | Masahiro Akutagawa
www.mhak.jp
@mhak_ | www.instagram.com/mhak_
Born in Aizu-Wakamatsu in 1981. Painter.
With the theme of coexistence of space and painting, he uses various techniques to draw his self-created "patterns" from canvases to gigantic murals.
He has exhibited his works in various cities around the world, including Japan, the United States, Australia, Italy, and Argentina. He has also actively provided artwork for many brands including LEVI'S, adidas, RVCA, and THE NORTH FACE.
He values his affinity with board culture, which is also his background, and at the same time, has many fans in the world of contemporary art, increasing his influence in various scenes.
◼︎ About CHIMERA Union
【CHIMERA GAMES, the first venue for announcement】
CHIMERA GAMES is an experiential festival based on the concept of "all humanity playing till they drop," where participation is as important as watching.
By deploying competition, music, and play in the same space without fragmentation, it offers cultural experiences where visitors themselves act as "players."
◼︎ Event Outline
Name: CHIMERA GAMES VOL.11
Date: May 16 (Sat) and 17 (Sun), 2026
Venue: CHIMERA GAMES Odaiba Special Venue
Organizer: Generally Incorporated Association CHIMERA Union
Official HP: https://games.chimera-union.com/