The Japan Sport Fishing Industry Association (headquartered in Chuo-ku, Tokyo) will host 'Tsurifest 2027 in Yokohama,' one of the largest events in the fishing industry, from Friday, January 22 to Sunday, January 24, 2027, over three days at Pacifico Yokohama. In conjunction with this, the association is now accepting applications from exhibitors and would like to inform the public accordingly. (Application deadline: Monday, August 31, 2026)
The 'Tsurifest 2026' event held this January saw a record-breaking 262 companies exhibiting. Over the three days, more than 37,000 fishing enthusiasts, outdoor lovers, and families attended, making it the most vibrant and energetic show in the event's history.
Post-event surveys showed that over 90% of attendees expressed satisfaction, praising it as 'an event where you can experience the forefront of fishing.' The 'Gold Ticket,' which allows entry during the Friday preview time and full access for all three days, has become popular among passionate fishing fans eager to check out featured products and limited-edition goods early. From day one, the venue was filled with energy and anticipation. For exhibitors, this represents a valuable opportunity to directly engage with highly motivated visitors.
For 'Tsurifest 2027,' popular content such as the 'Fishing Category Stadiums,' 'Tsurifest Limited Product Sales,' and the 'Tsurifest Shrine' will continue. Additionally, experiential programs like 'Fishing School,' 'Trout Fishing Experience,' and 'Tsurimeshi Stadium' will be further enhanced to appeal to a broader audience, including beginners, veterans, and families, making the event even more attractive than ever before.
— Creating new connections with fans, showcasing products and brand appeal, and shaping the future of the market through communication —
'Tsurifest 2027' aims to be Japan's largest 'festival of fishing,' bringing together all who love fishing, and will strive for further growth alongside its exhibitors.
Please review the exhibitor application details below.
[Applications Now Open! *Deadline: Monday, August 31, 2026]
For more details, visit the official website: https://www.tsurifest.com/
<Tsurifest 2027 in Yokohama Event Overview>
Name: Tsurifest 2027 in Yokohama
Dates: January 22, 2027 (Fri) 9:00–12:00 Preview Time (Admission limited to fishing gear industry professionals, media, and Gold Ticket holders) 12:00–17:00 General Admission January 23, 2027 (Sat) 9:00–17:00 General Admission January 24, 2027 (Sun) 9:00–17:00 General Admission
Venue: Pacifico Yokohama Exhibition Hall (1-1-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-0012)
Organizer: Japan Sport Fishing Industry Association
Co-hosted by: Ministry of Economy, Trade and Industry, Kanagawa Prefecture, City of Yokohama, Japan Sport Fishing Promotion Foundation, National Fair Trade Council for Fishing Rods (tentative)
Supported by: Yokohama City Tourism Foundation (tentative)
Admission Fees: ● Gold Ticket: Advance 7,000 JPY ● Friday Ticket: Advance 1,600 JPY / Same-day 1,800 JPY ● 1DAY Ticket: Advance 2,000 JPY / Same-day 2,200 JPY ● Pair Ticket: Advance 3,800 JPY / Same-day 4,200 JPY
*All admission fees include tax. *Gold Ticket allows entry during preview time and all three event days. *1DAY Ticket allows entry on any one day during the event period. *Pair Ticket allows entry for two people on either Saturday or Sunday. *Admission is free for high school students and younger, those aged 75 and above, and persons with disabilities (plus one companion) during general admission (ID required).
Website: https://www.tsurifest.com/ Facebook: https://www.facebook.com/tsurifest/ X: https://twitter.com/tsurifest Instagram: https://www.instagram.com/tsurifest/
[Event Inquiries] Tsurifest Operations Office Contact: Kato, Furuhata TEL: 03-3532-5611 (10:00–17:30, excluding weekends and holidays) E-Mail: info@tsurifest.com
[Media Inquiries] Tsurifest Public Relations Office (O Rouge Co., Ltd.) Contact: Watanabe TEL: 03-5358-1932 FAX: 050-3606-2967 E-Mail: press@tsurifest.com
FACT BOX
- Source: PR TIMES
- Category: Event