【Held in Kanto and Tokai】'White T-shirt Conference' Kicks Off. No More Worries About 'White T-shirts'. What is the 'Right Piece' for Business Trust, Created by 'Impression Management Consultant®' and 'SUIT SELECT'?
The Japan Impression Management Association and SUIT SELECT have jointly developed a 'white T-shirt' that conveys trustworthiness in business settings. To commemorate the product's release, experiential events called 'White T-shirt Conference' will be held in Nagoya, Yokohama, and Tokyo from May to August 2026.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 18:30
- 🔍 Collected: May 12, 2026 at 10:01
- 🤖 AI Analyzed: May 12, 2026 at 10:38 (36 min after Collected)
Cleanliness is no longer just good manners; it's the 'strongest business skill' that influences results.
In today's increasingly casual business environment, many companies and leaders face a new challenge: 'how to ensure trustworthiness while increasing freedom in dress code.'
First impressions are formed in mere seconds and significantly impact subsequent evaluations and the quality of communication.
Especially in business, appearance is not merely a personal matter; it is part of 'human capital' and 'relationship-building value' directly linked to an organization's credibility and results.
To address this challenge, the Japan Impression Management Association (Representative Director: Koichiro Takeda), which trains Japan's first 'Impression Management Consultants®', has jointly developed a 'white T-shirt designed to create cleanliness and trust' with KONAKA Co., Ltd., which operates 'SUIT SELECT' and 'DIFFERENCE' nationwide.
Accompanying the release of this product, experiential events called 'White T-shirt Conference' will be held in Nagoya starting May 2026, and in Yokohama and Tokyo in June, to allow participants to experience the importance of visual information in business.
■ Background of Development: Approaching 'Invisible Evaluation Criteria' that Influence Trust
Evaluations in business are not solely determined by skills and achievements.
People unconsciously judge 'whether someone is reliable' or 'can be entrusted with work' based on visual information.
The Japan Impression Management Association systematizes this as the structure of impression: 'Consideration → Reassurance → Trust → Being entrusted with work.'
Especially since Cool Biz, while casual items like T-shirts have become widespread, risks such as 'looking sloppy' or 'losing trustworthiness' have also become apparent.
Therefore, this project developed a white T-shirt not merely as 'clean clothing' but as a 'strategic visual tool' that conveys consideration and professionalism to others.
■ 'Three Designs' Fusing SUIT SELECT's Technology and Impression Theory
【Dignity of the V-zone】
Neck design that maintains its shape even when wearing a jacket, without compromising trustworthiness.
【Opaque, Wrinkle-resistant】
High-density cotton ensures durability to maintain cleanliness and a luxurious sheen.
【Trustworthy Silhouette】
Designed with a golden ratio based on impression management theory to appear 'intelligent and sincere.'
■ Experiential Event 'White T-shirt Conference' Overview
Accompanying the release of this product, an experiential event called 'White T-shirt Conference' will be held to experience 'visual strategy in business.'
Nagoya Event: May 1, 2026 (Fri) 7 PM - Already held
Yokohama Event: June 3, 2026 (Tue) 7 PM -
Tokyo Event: July 15, 2026 (Wed) 7 PM -
Nagoya Event: August 8, 2026 (Sat) 7 PM -
Content: White T-shirt seminar, trial fitting of jointly developed release, networking event, etc.
Target Audience: Business owners, business persons, HR personnel, media relations.
■ Message from Koichiro Takeda, Representative Director, Japan Impression Management Association
In an era where AI is changing the value of correct answers, work results are greatly influenced not only by 'what one can do' but also by 'how one is perceived.' Clothing is not just an external appearance; it is a tool that simultaneously aligns one's consciousness and consideration for others. We are confident that through this white T-shirt, we can bring new confidence and vitality to the Japanese business scene.
【Product Overview】
Product Name: Bi's TEE
Sales Price: 5,390 yen (tax included)
Release Date: May 16, 2026, available at SUIT SELECT stores nationwide
【Organization Overview】
Organization Name: Japan Impression Management Association
Representative: Koichiro Takeda, Representative Director
Location: LIFORK Hisaya Odori, Urban Net Nagoya Nexta Building, 1-1 Higashisakura 1-chome, Higashi-ku, Nagoya-shi, Aichi
Business Activities: Impression Management Consultant® certification, impression management training, etc.
【Contact for this matter】
Contact Person: Japan Impression Management Association Secretariat
HP: https://impression-jima.com/
Email: info@compound-interest.jp
Media Coverage/Sample Provision: We are always accepting requests for coverage of the 'White T-shirt Conference' and interviews with Takeda.
In today's increasingly casual business environment, many companies and leaders face a new challenge: 'how to ensure trustworthiness while increasing freedom in dress code.'
First impressions are formed in mere seconds and significantly impact subsequent evaluations and the quality of communication.
Especially in business, appearance is not merely a personal matter; it is part of 'human capital' and 'relationship-building value' directly linked to an organization's credibility and results.
To address this challenge, the Japan Impression Management Association (Representative Director: Koichiro Takeda), which trains Japan's first 'Impression Management Consultants®', has jointly developed a 'white T-shirt designed to create cleanliness and trust' with KONAKA Co., Ltd., which operates 'SUIT SELECT' and 'DIFFERENCE' nationwide.
Accompanying the release of this product, experiential events called 'White T-shirt Conference' will be held in Nagoya starting May 2026, and in Yokohama and Tokyo in June, to allow participants to experience the importance of visual information in business.
■ Background of Development: Approaching 'Invisible Evaluation Criteria' that Influence Trust
Evaluations in business are not solely determined by skills and achievements.
People unconsciously judge 'whether someone is reliable' or 'can be entrusted with work' based on visual information.
The Japan Impression Management Association systematizes this as the structure of impression: 'Consideration → Reassurance → Trust → Being entrusted with work.'
Especially since Cool Biz, while casual items like T-shirts have become widespread, risks such as 'looking sloppy' or 'losing trustworthiness' have also become apparent.
Therefore, this project developed a white T-shirt not merely as 'clean clothing' but as a 'strategic visual tool' that conveys consideration and professionalism to others.
■ 'Three Designs' Fusing SUIT SELECT's Technology and Impression Theory
【Dignity of the V-zone】
Neck design that maintains its shape even when wearing a jacket, without compromising trustworthiness.
【Opaque, Wrinkle-resistant】
High-density cotton ensures durability to maintain cleanliness and a luxurious sheen.
【Trustworthy Silhouette】
Designed with a golden ratio based on impression management theory to appear 'intelligent and sincere.'
■ Experiential Event 'White T-shirt Conference' Overview
Accompanying the release of this product, an experiential event called 'White T-shirt Conference' will be held to experience 'visual strategy in business.'
Nagoya Event: May 1, 2026 (Fri) 7 PM - Already held
Yokohama Event: June 3, 2026 (Tue) 7 PM -
Tokyo Event: July 15, 2026 (Wed) 7 PM -
Nagoya Event: August 8, 2026 (Sat) 7 PM -
Content: White T-shirt seminar, trial fitting of jointly developed release, networking event, etc.
Target Audience: Business owners, business persons, HR personnel, media relations.
■ Message from Koichiro Takeda, Representative Director, Japan Impression Management Association
In an era where AI is changing the value of correct answers, work results are greatly influenced not only by 'what one can do' but also by 'how one is perceived.' Clothing is not just an external appearance; it is a tool that simultaneously aligns one's consciousness and consideration for others. We are confident that through this white T-shirt, we can bring new confidence and vitality to the Japanese business scene.
【Product Overview】
Product Name: Bi's TEE
Sales Price: 5,390 yen (tax included)
Release Date: May 16, 2026, available at SUIT SELECT stores nationwide
【Organization Overview】
Organization Name: Japan Impression Management Association
Representative: Koichiro Takeda, Representative Director
Location: LIFORK Hisaya Odori, Urban Net Nagoya Nexta Building, 1-1 Higashisakura 1-chome, Higashi-ku, Nagoya-shi, Aichi
Business Activities: Impression Management Consultant® certification, impression management training, etc.
【Contact for this matter】
Contact Person: Japan Impression Management Association Secretariat
HP: https://impression-jima.com/
Email: info@compound-interest.jp
Media Coverage/Sample Provision: We are always accepting requests for coverage of the 'White T-shirt Conference' and interviews with Takeda.