Educational Content to Raise 'HPV Vaccine' Routine Vaccination Rates to Global Standards: Print & Movie 'Memory of Vaccination' Released for Educational Settings During World Immunization Week
The Japan Society for Fertility Preservation, with support from Mitsubishi UFJ Financial Group, has released the educational content 'Memory of Vaccination' to improve the HPV vaccination rate. It aims to encourage family dialogue and spread correct knowledge among junior high school students and parents.
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- 📰 Published: April 24, 2026 at 20:00
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The Japan Society for Fertility Preservation (Yokohama, Kanagawa; President: Yasushi Takai), with the support of Mitsubishi UFJ Financial Group, Inc., has released educational prints and a movie titled "Memory of Vaccination" on the official website of the "Project to Protect Current and Future Lives from Cancer" starting Friday, April 24, which marks the beginning of World Immunization Week. This content aims to improve the vaccination rate of the HPV (Human Papillomavirus) vaccine, which prevents cervical cancer and other diseases. The content is available for download and viewing by anyone, including educators. It will also be distributed during awareness classes conducted by Wakayama Medical University at local junior high schools.
Awareness Content Aimed at Promoting Communication at Home Regarding the HPV Vaccine
Based on the current situation in Japan where the "cumulative HPV vaccination rate for each birth year," including catch-up vaccinations, has risen to around 50%, the Japan Society for Fertility Preservation aims to accelerate the spread of the vaccine toward the higher vaccination rates of 80-90% achieved by other countries. To this end, the Society developed this content for first-year junior high school students—the standard vaccination period designated by the Ministry of Health, Labour and Welfare—and their parents.
Focusing on the "lack of knowledge and materials for judgment" among eligible individuals and parents, which emerged as a background reason for non-vaccination, as well as the importance of having "someone to consult with" regarding the vaccination, we produced prints and a movie that can first trigger natural conversations at home and use those conversations as an entry point to touch upon correct knowledge about the HPV vaccine.
[Download and view the content here]
Japan Society for Fertility Preservation × Mitsubishi UFJ Financial Group
"Project to Protect Current and Future Lives from Cancer"
DL Page:
https://www.j-sfp.org/project/hpv_vaccine_awareness/
Video: https://youtu.be/F-1I5POA1Zw
Reasons for Non-vaccination Include "Lack of Correct Knowledge and Materials for Judgment," and "Someone to Consult With" is Also an Important Factor
While the necessity of the HPV vaccine is becoming more widely known, as seen in the upward trend of the cumulative vaccination rate mentioned above, there are still many unvaccinated individuals compared to other routine vaccinations. According to survey data collected via proxy responses from mothers of females from 6th grade of elementary school to 1st year of high school (the routine vaccination generation), the main reason cited for non-vaccination is "anxiety" regarding side effects and ingredients. On the other hand, among 6th graders to 1st-year junior high school students, which is the starting period for vaccination, answers such as "because no one around me is getting vaccinated," "because I don't really understand the vaccine's effects," and "because I lack knowledge about the vaccine" ranked high. This situation of "not really understanding" may also lead to hesitation, such as "cannot judge" or "cannot decide."
Furthermore, at the age of 6th grade to 1st year of junior high school, the decision to vaccinate is not something completed by the individual alone. Nevertheless, looking at the responses of the relevant age group in the same survey regarding "who they consulted about HPV vaccination," more than half answered "I haven't consulted anyone," which presumably includes those who "cannot consult." Considering that the next most common answer is "mother," it is also important to create an environment where it is easy to have conversations and consultations with parents, including mothers, as this can be a factor involved in the decision-making process for vaccination.
From the above, along with the major premise that it is important for the eligible individuals themselves and their parents to be exposed to correct information together in order to improve the HPV vaccination rate, an issue has also become apparent: information sent out by local governments and organizations alone is not easily reaching the target audience. Therefore, we believed it was necessary to have content that could arouse the interest of the individuals and their parents in the preliminary stage leading to correct knowledge, and that could also generate communication about the HPV vaccine within the home.
Touching on the "Memory of Vaccination" So Far, Leading to Awareness of the "HPV Vaccine" as a Routine Vaccination
The angle adopted by this content is the "memory" of all recommended vaccinations (routine vaccinations) from two months of age onwards. Based on the reality that many people have received other routine vaccinations without much "hesitation in judgment," it impressively conveys the fact that the HPV vaccine is also part of that flow, and moreover, in the case of the standard vaccination schedule, childhood routine vaccinations are completed with the HPV vaccination. The target audience for this message is first-year junior high school students and their parents.
With the aim of having them consider the HPV vaccine in the same way as routine vaccinations in infancy, they will start by watching a movie themed around "memory of vaccination" and then...
Awareness Content Aimed at Promoting Communication at Home Regarding the HPV Vaccine
Based on the current situation in Japan where the "cumulative HPV vaccination rate for each birth year," including catch-up vaccinations, has risen to around 50%, the Japan Society for Fertility Preservation aims to accelerate the spread of the vaccine toward the higher vaccination rates of 80-90% achieved by other countries. To this end, the Society developed this content for first-year junior high school students—the standard vaccination period designated by the Ministry of Health, Labour and Welfare—and their parents.
Focusing on the "lack of knowledge and materials for judgment" among eligible individuals and parents, which emerged as a background reason for non-vaccination, as well as the importance of having "someone to consult with" regarding the vaccination, we produced prints and a movie that can first trigger natural conversations at home and use those conversations as an entry point to touch upon correct knowledge about the HPV vaccine.
[Download and view the content here]
Japan Society for Fertility Preservation × Mitsubishi UFJ Financial Group
"Project to Protect Current and Future Lives from Cancer"
DL Page:
https://www.j-sfp.org/project/hpv_vaccine_awareness/
Video: https://youtu.be/F-1I5POA1Zw
Reasons for Non-vaccination Include "Lack of Correct Knowledge and Materials for Judgment," and "Someone to Consult With" is Also an Important Factor
While the necessity of the HPV vaccine is becoming more widely known, as seen in the upward trend of the cumulative vaccination rate mentioned above, there are still many unvaccinated individuals compared to other routine vaccinations. According to survey data collected via proxy responses from mothers of females from 6th grade of elementary school to 1st year of high school (the routine vaccination generation), the main reason cited for non-vaccination is "anxiety" regarding side effects and ingredients. On the other hand, among 6th graders to 1st-year junior high school students, which is the starting period for vaccination, answers such as "because no one around me is getting vaccinated," "because I don't really understand the vaccine's effects," and "because I lack knowledge about the vaccine" ranked high. This situation of "not really understanding" may also lead to hesitation, such as "cannot judge" or "cannot decide."
Furthermore, at the age of 6th grade to 1st year of junior high school, the decision to vaccinate is not something completed by the individual alone. Nevertheless, looking at the responses of the relevant age group in the same survey regarding "who they consulted about HPV vaccination," more than half answered "I haven't consulted anyone," which presumably includes those who "cannot consult." Considering that the next most common answer is "mother," it is also important to create an environment where it is easy to have conversations and consultations with parents, including mothers, as this can be a factor involved in the decision-making process for vaccination.
From the above, along with the major premise that it is important for the eligible individuals themselves and their parents to be exposed to correct information together in order to improve the HPV vaccination rate, an issue has also become apparent: information sent out by local governments and organizations alone is not easily reaching the target audience. Therefore, we believed it was necessary to have content that could arouse the interest of the individuals and their parents in the preliminary stage leading to correct knowledge, and that could also generate communication about the HPV vaccine within the home.
Touching on the "Memory of Vaccination" So Far, Leading to Awareness of the "HPV Vaccine" as a Routine Vaccination
The angle adopted by this content is the "memory" of all recommended vaccinations (routine vaccinations) from two months of age onwards. Based on the reality that many people have received other routine vaccinations without much "hesitation in judgment," it impressively conveys the fact that the HPV vaccine is also part of that flow, and moreover, in the case of the standard vaccination schedule, childhood routine vaccinations are completed with the HPV vaccination. The target audience for this message is first-year junior high school students and their parents.
With the aim of having them consider the HPV vaccine in the same way as routine vaccinations in infancy, they will start by watching a movie themed around "memory of vaccination" and then...