[Otsuchi Town Wildfire Recovery Support] Otsuchi Town Tourism Exchange Association Launches "Iwate Otsuchi Town Wildfire Recovery Support ~ Buy Otsuchi Town Products to Support ~" Donating 10% of Sales. Also Offering Free Promotional Materials to Retailers Nationwide.
The Otsuchi Town Tourism Exchange Association, in cooperation with MOMIJI Corporation, has launched a wildfire recovery support initiative. It involves donating 10% of sales from e-commerce sites and providing free promotional materials to retailers nationwide, aiming to support the local economy through the purchase of local products.
📋 Article Processing Timeline
- 📰 Published: May 3, 2026 at 18:30
- 🔍 Collected: May 3, 2026 at 10:01
- 🤖 AI Analyzed: May 3, 2026 at 10:03 (1 min after Collected)
The Otsuchi Town Tourism Exchange Association, in collaboration with MOMIJI Corporation, has launched "Iwate Otsuchi Town Wildfire Recovery Support ~ Buy Otsuchi Town Products to Support ~" to aid in the recovery from the forest fire that occurred in Otsuchi Town, Iwate Prefecture on April 22, 2026.
This project will be implemented on two e-commerce sites: "Otsuchi Magohachiro Shoten," operated by the Otsuchi Town Tourism Exchange Association, which sells local specialty products, and "MOMIJI Official Online Shop," operated by MOMIJI Corporation.
During the campaign period, 10% of the sales from both Otsuchi Magohachiro Shoten online shop and MOMIJI Official Online Shop will be donated to Otsuchi Town or related organizations supporting Otsuchi Town.
Additionally, promotional materials such as POP displays, banners, and hanging scrolls will be provided free of charge to retailers and sales partners nationwide, allowing them to express their support for Otsuchi Town in their stores.
Through "buying," "eating," and "telling in stores" about Otsuchi Town's products, the initiative aims to expand the circle of support both within and outside the town.
The forest fire, which occurred at two locations within the town, spread rapidly due to strong winds and approached the town center. Firefighting efforts were made. Since there was not enough water in the forest, steady firefighting activities were carried out with hoes.
Overcoming fire damage and delivering the "present" of Otsuchi
The forest fire that occurred in Otsuchi Town, Iwate Prefecture on April 22, 2026, led to evacuation orders for one-third of the town's residents, forcing many businesses to close to assist with firefighting or evacuation.
Although evacuation orders were mostly lifted by April 28, production sites such as sea urchin and wakame seaweed fishing still face ongoing impacts.
Despite these hardships, this project was born from the desire to respond to the nationwide calls of "we want to support" and become a bridge for recovery by delivering delicious products from Otsuchi.
Bounty of the mountains: MOMIJI's "Otsuchi Deer" Bounty of the sea: Otsuchi's proud Sanriku delicacies
Special E-commerce Project "Specialty Product Fair to Buy and Support"
Based on the concept of "supporting our progress through buying," we will sell various specialty products, including Otsuchi's proud mountain and sea delicacies.
By delivering Otsuchi Town's specialty products nationwide, we aim to support producers and businesses within the town.
Iwate Otsuchi Town Wildfire Recovery Support ~ Buy Otsuchi Town Products to Support ~
[Start Date] From orders placed on Wednesday, April 22, 2026 ~ End date undecided
[Implementing Body] Otsuchi Town Tourism Exchange Association
[Cooperating Business] MOMIJI Corporation
Target Stores
Otsuchi Magohachiro Shoten
MOMIJI Official Online Shop
Report on Donation Amount and Activity Results
Reports on donation amounts and activity results are scheduled to be published later on activity reports on the e-commerce sites.
For purchasers, choosing and enjoying Otsuchi Town's products directly contributes to recovery support.
[Otsuchi Deer Rich Stew Canned] Enjoy authentic gibier stew at home! [Otsuchi Deer Keema Curry Canned] Fragrant with spices, a mountain gibier keema curry.
[Iwate Otsuchi Salmon] Cultivated in Otsuchi Town, historically deeply connected to salmon, known as the "birthplace of salted salmon." [Original Otsuchi Iso Ramen] A highly popular local ramen said to originate from Otsuchi, with ingredients included for easy enjoyment.
Free provision of design materials such as POP displays, banners, and hanging scrolls for "Otsuchi Town Wildfire Recovery Support"
Recruiting Retailers and Support Partners Nationwide
To support stores handling products from the affected area, we will provide free promotional materials for "Iwate Otsuchi Town Wildfire Recovery Support ~ Buy Otsuchi Town Products to Support ~" for use in stores to retailers and sales partners nationwide.
Provided materials include design data for POP displays, banners, and hanging scrolls.
By utilizing these in stores that handle Otsuchi Town products, visitors can be informed about the recovery support efforts.
Download support materials here
Download POP/Banner materials
Accepting New Business Partnerships
We are also seeking new sales partners who can continuously handle Otsuchi Town products.
Please contact the Otsuchi Town Tourism Exchange Association or MOMIJI for details.
To Media Professionals: Guidance on Coverage and Material Provision
Regarding this matter, the following material provision and interview arrangements are possible.
Please contact the Otsuchi Town Tourism Exchange Association or MOMIJI for details.
Available Materials
- Main visual for recovery support
- Product images such as venison stew, curry, jerky
- Product images such as Otsuchi salmon canned, iso ramen, wakame seaweed
- Images of shipping operations and product display
- Usage examples of in-store promotional materials
Interview Support
- Thoughts on regional revitalization through gibier by the representative of MOMIJI Corporation
- Current situation of producers and businesses in town by a representative of the Otsuchi Town Tourism Exchange Association
- Experiential coverage
- Scenes of sales, shipping, and promotional activities for Otsuchi Town products
- Product tasting and experience
- Scenes of local activities in Otsuchi Town aimed at recovery
*Local interviews will be arranged depending on the situation.
Organization/Company Profile
General Incorporated Association
This project will be implemented on two e-commerce sites: "Otsuchi Magohachiro Shoten," operated by the Otsuchi Town Tourism Exchange Association, which sells local specialty products, and "MOMIJI Official Online Shop," operated by MOMIJI Corporation.
During the campaign period, 10% of the sales from both Otsuchi Magohachiro Shoten online shop and MOMIJI Official Online Shop will be donated to Otsuchi Town or related organizations supporting Otsuchi Town.
Additionally, promotional materials such as POP displays, banners, and hanging scrolls will be provided free of charge to retailers and sales partners nationwide, allowing them to express their support for Otsuchi Town in their stores.
Through "buying," "eating," and "telling in stores" about Otsuchi Town's products, the initiative aims to expand the circle of support both within and outside the town.
The forest fire, which occurred at two locations within the town, spread rapidly due to strong winds and approached the town center. Firefighting efforts were made. Since there was not enough water in the forest, steady firefighting activities were carried out with hoes.
Overcoming fire damage and delivering the "present" of Otsuchi
The forest fire that occurred in Otsuchi Town, Iwate Prefecture on April 22, 2026, led to evacuation orders for one-third of the town's residents, forcing many businesses to close to assist with firefighting or evacuation.
Although evacuation orders were mostly lifted by April 28, production sites such as sea urchin and wakame seaweed fishing still face ongoing impacts.
Despite these hardships, this project was born from the desire to respond to the nationwide calls of "we want to support" and become a bridge for recovery by delivering delicious products from Otsuchi.
Bounty of the mountains: MOMIJI's "Otsuchi Deer" Bounty of the sea: Otsuchi's proud Sanriku delicacies
Special E-commerce Project "Specialty Product Fair to Buy and Support"
Based on the concept of "supporting our progress through buying," we will sell various specialty products, including Otsuchi's proud mountain and sea delicacies.
By delivering Otsuchi Town's specialty products nationwide, we aim to support producers and businesses within the town.
Iwate Otsuchi Town Wildfire Recovery Support ~ Buy Otsuchi Town Products to Support ~
[Start Date] From orders placed on Wednesday, April 22, 2026 ~ End date undecided
[Implementing Body] Otsuchi Town Tourism Exchange Association
[Cooperating Business] MOMIJI Corporation
Target Stores
Otsuchi Magohachiro Shoten
MOMIJI Official Online Shop
Report on Donation Amount and Activity Results
Reports on donation amounts and activity results are scheduled to be published later on activity reports on the e-commerce sites.
For purchasers, choosing and enjoying Otsuchi Town's products directly contributes to recovery support.
[Otsuchi Deer Rich Stew Canned] Enjoy authentic gibier stew at home! [Otsuchi Deer Keema Curry Canned] Fragrant with spices, a mountain gibier keema curry.
[Iwate Otsuchi Salmon] Cultivated in Otsuchi Town, historically deeply connected to salmon, known as the "birthplace of salted salmon." [Original Otsuchi Iso Ramen] A highly popular local ramen said to originate from Otsuchi, with ingredients included for easy enjoyment.
Free provision of design materials such as POP displays, banners, and hanging scrolls for "Otsuchi Town Wildfire Recovery Support"
Recruiting Retailers and Support Partners Nationwide
To support stores handling products from the affected area, we will provide free promotional materials for "Iwate Otsuchi Town Wildfire Recovery Support ~ Buy Otsuchi Town Products to Support ~" for use in stores to retailers and sales partners nationwide.
Provided materials include design data for POP displays, banners, and hanging scrolls.
By utilizing these in stores that handle Otsuchi Town products, visitors can be informed about the recovery support efforts.
Download support materials here
Download POP/Banner materials
Accepting New Business Partnerships
We are also seeking new sales partners who can continuously handle Otsuchi Town products.
Please contact the Otsuchi Town Tourism Exchange Association or MOMIJI for details.
To Media Professionals: Guidance on Coverage and Material Provision
Regarding this matter, the following material provision and interview arrangements are possible.
Please contact the Otsuchi Town Tourism Exchange Association or MOMIJI for details.
Available Materials
- Main visual for recovery support
- Product images such as venison stew, curry, jerky
- Product images such as Otsuchi salmon canned, iso ramen, wakame seaweed
- Images of shipping operations and product display
- Usage examples of in-store promotional materials
Interview Support
- Thoughts on regional revitalization through gibier by the representative of MOMIJI Corporation
- Current situation of producers and businesses in town by a representative of the Otsuchi Town Tourism Exchange Association
- Experiential coverage
- Scenes of sales, shipping, and promotional activities for Otsuchi Town products
- Product tasting and experience
- Scenes of local activities in Otsuchi Town aimed at recovery
*Local interviews will be arranged depending on the situation.
Organization/Company Profile
General Incorporated Association