A Town of 36,000 Residents Gains 35,000 Fans: TABITABI Gujo Fully Renovates Membership Page

This town, with a population of approximately 36,000, now has about 35,000 fans.

The connection point is "TABITABI Gujo," a comprehensive tourism website operated by the Gujo City Tourism Federation.

Over the past five years, they have acquired 35,000 Gujo Fan Club members and 20,000 Instagram followers, attracting attention as an advanced case of tourism DX.

Now, they are launching a new challenge by leveraging this fan base.

The Gujo City Tourism Federation has fully renovated the membership page of "TABITABI Gujo." This initiative goes beyond just tourism information, connecting it with hometown tax donations, relocation, and community activities, to formally launch a system for deepening relationships from "tourists" to "stakeholders."

How did a town of 36,000 residents manage to attract 35,000 fans?

The Gujo City Tourism Federation has been promoting unique digital marketing by combining:

Content Marketing

Fan-Based Marketing

Data-Driven Marketing

centered around the comprehensive tourism website "TABITABI Gujo."

In addition to promoting tourist visits, they have also worked to expand tourism consumption and cultivate Gujo fans.

© Glocal Mind Inc.

As a result, they have achieved growth as a tourism information site with:

TABITABI Gujo Members: Approximately 35,000

*TABITABI Gujo members are individuals interested in Gujo City who register to connect with Gujo through receiving the latest tourism information and participating in various campaigns.

Instagram Followers: 500 to 21,000

Follower Growth Rate: 4,000%

*Members can apply for periodically held prize campaigns, receive the latest experience plans and seasonal tourism information via email newsletters, and use a coupon app for use at local facilities.

*The number of official Instagram followers increased to 21,000 in five years, with content primarily featuring the region's charm through short videos.

[Gujo City's Comprehensive Tourism Website "TABITABI Gujo"]

https://tabitabigujo.com/

[TABITABI Gujo Membership Registration Page] https://tabitabigujo.com/register/

[TABITABI Gujo Official Instagram]

https://www.instagram.com/tabitabi.gujo/

The Next Challenge: "Creating a System to Transform Tourists into Stakeholders"

*Gujo Fan Club Logo

Over the past five years, TABITABI Gujo has grown into a platform with approximately 35,000 members and 20,000 social media followers through its tourism information dissemination.

However, what we truly aim for is not just increasing the number of tourists.

Amidst challenges of population decline and a shortage of local contributors, regions need connections with people who not only visit once but also come to love, support, and continue to engage with the area.

To increase such individuals, the Gujo City Tourism Federation has changed TABITABI Gujo members to the "Gujo Fan Club" and fully renovated the membership page as their next challenge.

With this renovation, the Gujo Fan Club is being rebuilt not just as a simple email membership organization, but as a platform for deepening engagement with Gujo.

Based on member registration information and selected interest areas and behaviors,

- Tourism Information - Event Information - Exchange Event Information - Relocation/Settlement Information - Community Activity Information

and other information will be delivered to create continuous touchpoints with Gujo.

Furthermore, by strengthening collaboration with administrative bodies and local organizations, a system will be established to deliver the information each member seeks in the optimal format. They are working to create an environment where engagement with Gujo can be gradually deepened while seamlessly connecting tourism, hometown tax donations, relocation, and community activities.

*The aim is to foster connections with Gujo through email newsletters and participation in projects, pursuing a phased relationship building of "coming to like," "visiting," "engaging," and "living together."

*TABITABI Gujo is a regional platform that connects "from tourism to daily life." By nurturing connections with the exchange population born from tourism, and gradually deepening relationships towards stakeholders and eventually permanent residents, they aim to increase people who support and continue to engage with Gujo. By integrating tourism, hometown tax donations, relocation, and community activities, they aim to achieve sustainable regional development.

Towards a "Co-creation Regional Media" Utilizing Hometown Tax Donations

In collaboration with the Gujo City Hall, a portion of the increased hometown tax donations will be reinvested not merely as operating expenses, but into:

Production of articles and videos that convey Gujo's charm.

Information dissemination introducing local businesses and people.

Benefits and experiences that allow members to feel their connection with Gujo.

Our goal is to create a "co-creation regional media" where donations generate information, information generates fans, and fans support the region, creating a cycle.

View Details on Gujo City Hometown Tax Donations

https://www.city.gujo.gifu.jp/life/detail/post-720.html

From "Visiting Gujo" to "Continuously Engaging Gujo"

Starting with this membership page renovation, the Gujo City Tourism Federation will proceed with:

- Advanced information dissemination utilizing member data - Strengthening information collaboration with administrative bodies and local organizations - Promotion of stakeholder creation initiatives - Expansion of collaboration with hometown tax donations

The role of a tourism website is not just to introduce travel destinations. It is also an important role to convey the region's charm and people's aspirations, increase those who wish to support the region, and encourage them to continue their engagement. TABITABI Gujo will evolve from now on as a "regional media" that transcends the boundaries of a tourism website. From exchange population to stakeholders. And from stakeholders to permanent residents. From "Visiting Gujo" to "Continuously Engaging Gujo." We will create new ways for people to connect with Gujo by leveraging the power of digital technology.

[Message from Gujo City Mayor Hirotaka Yamakawa]

Hirotaka Yamakawa, Mayor of Gujo City

In Gujo City, we consider the creation of lasting stakeholders and the promotion of relocation and settlement, rather than limiting tourism to a temporary expansion of the exchange population, as important policy objectives.

I am very encouraged that "TABITABI Gujo," operated by the Gujo City Tourism Federation, is taking a new step as regional media to deliver the region's charm and people's aspirations. The member network of approximately 35,000 people cultivated so far is a valuable asset that supports Gujo. I expect that by deepening connections with Gujo through various information, including tourism, hometown tax donations, relocation, and community activities, the circle of interest and support for the region will further expand.

Gujo City, in cooperation with the Tourism Federation and related organizations, will promote sustainable regional development that encourages many people to "want to continue engaging with Gujo."

[Message from Kiichiro Ikeda, Representative Director, Gujo City Tourism Federation]

Kiichiro Ikeda, Representative Director, Gujo City Tourism Federation

The Gujo City Tourism Federation has worked to disseminate tourism information through "TABITABI Gujo," building connections with many people. As a result, we have formed a membership base of approximately 35,000 people and are nurturing relationships with many fans who support Gujo.

Going forward, we will position "TABITABI Gujo" as regional media beyond the scope of a tourism website, creating diverse engagement with Gujo through tourism, hometown tax donations, relocation, and community activities.

Furthermore, by reinvesting hometown tax donations into content creation, strengthening the information dissemination base, and enhancing member services, we will deepen connections with the region and create a virtuous cycle of stakeholder expansion and regional economic growth.

Leveraging digital marketing and regional networks that only the Tourism Federation can achieve, in collaboration with administrative bodies and local businesses, we will challenge new regional development from "Visiting Gujo" to "Continuously Engaging Gujo."