GUGA Certifies "Generative AI Passport Exam Preparation Course" Planned and Developed by Upgrade Inc., Operator of "WEBCOACH"
The General Incorporated Association for the Promotion of Generative AI Utilization (GUGA) has certified the "Generative AI Passport Exam Preparation Course," planned and developed by Upgrade Inc., which operates "WEBCOACH." This certification positions the course as a preparation program for the "Generative AI Passport," Japan's largest qualification exam for preventing generative AI risks, thereby promoting AI literacy and safe utilization.
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- 📰 Published: May 7, 2026 at 20:00
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The General Incorporated Association for the Promotion of Generative AI Utilization (GUGA, Chairman: Toshihiko Ihata, Location: Chuo-ku, Tokyo), which aims to implement generative AI in society and reconstruct industries, announces that it has certified the "Generative AI Passport Exam Preparation Course," planned and developed by Upgrade Inc. (Representative Director: Kenta Ichimura, Location: Shinagawa-ku, Tokyo), which operates the one-on-one web school "WEBCOACH," as a preparation course for the "Generative AI Passport," Japan's largest qualification exam for preventing generative AI risks.
*Based on the number of examinees for generative AI-related qualification exams and certifications announced as of November 2025.
■ What is the Generative AI Passport?
The Generative AI Passport is Japan's largest qualification exam for preventing generative AI risks. It systematically covers the minimum literacy AI beginners should acquire, including basic knowledge and trends of generative AI, usage methods, and precautions such as information leakage and infringement of rights. By providing this qualification, we aim to visualize companies and individuals with the literacy necessary for the safe utilization of generative AI and promote the standardization of AI literacy in Japanese society.
https://guga.or.jp/generativeaiexam/
■ About GUGA's Certification Body System
GUGA has established a certification body system (hereinafter, "this system") with the aim of visualizing high-quality generative AI-related services and promoting a society where safe and secure services can be enjoyed. As generative AI continues to develop at a remarkable pace and many services are provided, individuals utilizing generative AI and companies/organizations considering its introduction face challenges such as "difficulty judging the quality of services" and "anxiety about whether correct information is being obtained." In response to these challenges, GUGA conducts a prescribed review of services such as educational and training programs, guideline creation, and corporate introduction support related to generative AI, and certifies companies that pass as "certified bodies."
Under this system, the "Generative AI Passport Exam Preparation Course," planned and developed by Upgrade Inc., which operates "WEBCOACH," has been certified as a preparation course for the "Generative AI Passport." The course content includes text explanations with diagrams, a vocabulary list of important words, and mock exams in the actual format.
■ Courses provided by Upgrade Inc.
Name: Generative AI Passport Exam Preparation Course
Course format: Online course using texts created based on official texts and practice problems
Course duration: 18 hours
Course content:
・Text explanations including diagrams
・Vocabulary list of important words
・Mock exams in the actual format (3 types, 180 questions in total)
Details page: https://www.webcoach.jp/
*This course is offered within the one-on-one web school "WEBCOACH."
【About Upgrade Inc.】
Upgrade Inc. has a mission of "Labor Productivity Revolution" and provides DX support and reskilling support for companies using generative AI. Through "WEBCOACH," a one-on-one web school, we provide accompanying support for all working people to carve out their own future through carefully selected coaches and well-developed curricula. We aim to realize a society that maximizes individual potential through a reliable support system.
■ Company Overview
Name: Upgrade Inc.
Establishment date: July 2021
Location: South Wing Higashi Gotanda 5F, 2-9-5 Higashi Gotanda, Shinagawa-ku, Tokyo
Representative: Kenta Ichimura, Representative Director
URL: https://upgradeinc.co.jp/company/
【About the General Incorporated Association for the Promotion of Generative AI Utilization (GUGA)】
GUGA is one of Japan's leading generative AI platforms aiming to reconstruct industries through the social implementation of generative AI. We are engaged in providing "Generative AI Passport," Japan's largest qualification exam for preventing generative AI risks, holding "GenAI HR Awards 2025" to recognize excellent practical cases related to human capital strategy in the generative AI era, and providing a "Generative AI Utilization Case Study Database" that collects examples of generative AI utilization by Japanese companies and organizations. We are promoting the planning and provision of generative AI infrastructure necessary to strengthen Japan's future, together with many stakeholders including government agencies.
■ Association Overview
Name: General Incorporated Association for the Promotion of Generative AI Utilization (GUGA)
Establishment date: May 10, 2023
Location: THE PORTAL Ningyocho 7F, 2-25-15 Nihonbashi Ningyocho, Chuo-ku, Tokyo
Representative: Toshihiko Ihata, Chairman
URL: https://guga.or.jp/
*Based on the number of examinees for generative AI-related qualification exams and certifications announced as of November 2025.
■ What is the Generative AI Passport?
The Generative AI Passport is Japan's largest qualification exam for preventing generative AI risks. It systematically covers the minimum literacy AI beginners should acquire, including basic knowledge and trends of generative AI, usage methods, and precautions such as information leakage and infringement of rights. By providing this qualification, we aim to visualize companies and individuals with the literacy necessary for the safe utilization of generative AI and promote the standardization of AI literacy in Japanese society.
https://guga.or.jp/generativeaiexam/
■ About GUGA's Certification Body System
GUGA has established a certification body system (hereinafter, "this system") with the aim of visualizing high-quality generative AI-related services and promoting a society where safe and secure services can be enjoyed. As generative AI continues to develop at a remarkable pace and many services are provided, individuals utilizing generative AI and companies/organizations considering its introduction face challenges such as "difficulty judging the quality of services" and "anxiety about whether correct information is being obtained." In response to these challenges, GUGA conducts a prescribed review of services such as educational and training programs, guideline creation, and corporate introduction support related to generative AI, and certifies companies that pass as "certified bodies."
Under this system, the "Generative AI Passport Exam Preparation Course," planned and developed by Upgrade Inc., which operates "WEBCOACH," has been certified as a preparation course for the "Generative AI Passport." The course content includes text explanations with diagrams, a vocabulary list of important words, and mock exams in the actual format.
■ Courses provided by Upgrade Inc.
Name: Generative AI Passport Exam Preparation Course
Course format: Online course using texts created based on official texts and practice problems
Course duration: 18 hours
Course content:
・Text explanations including diagrams
・Vocabulary list of important words
・Mock exams in the actual format (3 types, 180 questions in total)
Details page: https://www.webcoach.jp/
*This course is offered within the one-on-one web school "WEBCOACH."
【About Upgrade Inc.】
Upgrade Inc. has a mission of "Labor Productivity Revolution" and provides DX support and reskilling support for companies using generative AI. Through "WEBCOACH," a one-on-one web school, we provide accompanying support for all working people to carve out their own future through carefully selected coaches and well-developed curricula. We aim to realize a society that maximizes individual potential through a reliable support system.
■ Company Overview
Name: Upgrade Inc.
Establishment date: July 2021
Location: South Wing Higashi Gotanda 5F, 2-9-5 Higashi Gotanda, Shinagawa-ku, Tokyo
Representative: Kenta Ichimura, Representative Director
URL: https://upgradeinc.co.jp/company/
【About the General Incorporated Association for the Promotion of Generative AI Utilization (GUGA)】
GUGA is one of Japan's leading generative AI platforms aiming to reconstruct industries through the social implementation of generative AI. We are engaged in providing "Generative AI Passport," Japan's largest qualification exam for preventing generative AI risks, holding "GenAI HR Awards 2025" to recognize excellent practical cases related to human capital strategy in the generative AI era, and providing a "Generative AI Utilization Case Study Database" that collects examples of generative AI utilization by Japanese companies and organizations. We are promoting the planning and provision of generative AI infrastructure necessary to strengthen Japan's future, together with many stakeholders including government agencies.
■ Association Overview
Name: General Incorporated Association for the Promotion of Generative AI Utilization (GUGA)
Establishment date: May 10, 2023
Location: THE PORTAL Ningyocho 7F, 2-25-15 Nihonbashi Ningyocho, Chuo-ku, Tokyo
Representative: Toshihiko Ihata, Chairman
URL: https://guga.or.jp/