Escape from "Intuition and Experience" Marketing: "Evidence-Based Marketing (EBM) Basic Course" 2nd Term to Open from June 2026
A specialized institution for marketing evidence research will launch the second term of the "Evidence-Based Marketing (EBM) Basic Course" from June 2026, teaching data-based decision-making. The course aims to impart a scientific approach, moving away from reliance on intuition and experience, for corporate marketing professionals.
📋 Article Processing Timeline
- 📰 Published: April 20, 2026 at 14:00
- 🔍 Collected: April 20, 2026 at 14:31 (31 min after Published)
- 🤖 AI Analyzed: April 20, 2026 at 15:16 (44 min after Collected)
A specialized institution for marketing evidence research established to lead and enlighten on 'evidence-based marketing'. Corporate CMOs, marketing executives, and academia gather to discover growth principles unique to the Japanese market through various preceding and replication studies, and return the knowledge and practical skills to practitioners.