[Survey Report] 98% of the Child-Rearing Generation Answered "Financial Education" is Necessary <Jan-Mar 2026 Kids Money School Survey>

Okane Drill Release The Japan Association for Cultivating Children's Survival Skills (Representative Director: Koji Miura, hereinafter: the Association) conducted a questionnaire survey from January to March 2026, targeting 369 attendees of the "Kids Money School," a parent-child financial education event operated by the Association. The results of this survey revealed that while approximately 98% of parents feel the necessity of financial education for their children, they face the challenge of "lacking confidence in their own financial knowledge." ■ Survey Results Topics - Parents who answered "financial education is necessary" reached approximately 98%, maintaining a consistently high level of interest. - The strong interest group answering "very necessary" increased by 4 points compared to the previous survey. - The parents' own understanding of finance correlates with age. In their early 30s, about 70% have "no confidence." ■ Survey Results Details 1. Necessity of Financial Education: "Very Necessary" rose to 64% Necessity of Financial Education Survey Results When asked about the "necessity of financial education for children," 64% answered "I think it is very necessary" and 34.1% answered "I think it is necessary." Compared to the previous survey in July-September 2025, while the total (98%) remains unchanged, the segment answering "very necessary" increased from 60% to 64%. Against the backdrop of social situations such as the creation of the Child Support NISA system, ongoing inflation, and the Nikkei Stock Average hitting record highs, it is evident that parents' sense of urgency and interest have grown even stronger. 2. About 1 in 3 answered "No confidence in own financial knowledge" Financial Knowledge Understanding Survey When surveying the parents' own understanding of financial and money-related knowledge, 30.2% overall answered "not very confident" and 3.3% answered "hardly know anything." Combined, the reality emerged that more than 1 in 3 parents are facing their children's education while holding anxieties about their own financial literacy. Furthermore, looking at the data by age, there is a tendency for the "understand" responses to increase as age goes up. For the 55-59 age group, the combined total of "understand well" and "understand to some extent" reached 83.3%, showing the highest level of understanding across all generations. On the other hand, the group with the most people lacking confidence was 30-34 years old, where the total of "not very confident" and "hardly know anything" reached 68.0%. A serious reality has come to light that nearly 70% of the core child-rearing generation feels a lack of knowledge. Target: Parents attending the Kids Money School Valid Responses: 369 Period: January to March 2026 Notes: This survey was created based on data acquired by GOEN Co., Ltd., which operates the "Kids Money School" entrusted by the Association. Respondents gave prior consent regarding the provision and utilization of data to the Association at the time of collection. ■ The Vicious Cycle Born from "Want to teach, but don't know how" Due to drastic changes in the economic environment such as soaring prices and pension anxieties, asset building and correct knowledge of money have transformed into "essential skills to survive." However, the situation of "not knowing how to teach" within the household, which should be responsible for this education, has become a major wall hindering the economic independence of the next generation. We believe there are the following structural problems behind this issue: - Delayed systems and insufficient education Classes on asset building started in high schools in 2022, but systematic learning at the compulsory education stage is still lacking. As children face practical situations like allowances and consumer behavior without having opportunities to learn the essence of money in their early childhood, there is a danger of them starting to handle money without a foundation of knowledge. - The traditional value that "talking about money is taboo" In the Japan of the past, there was a deep-rooted culture that "money matters are not to be spoken of openly." For the generation of parents raised in that environment, it is by no means easy to verbalize abstract concepts like money, or the mechanisms of investment and interest rates, in a way that aligns with a child's perspective. - The "invisibility of money" due to cashless payments With the rapid spread of cashless payments in recent years, opportunities for children to "shop by exchanging cash for goods" are decreasing. In an environment where transactions are completed just by holding up a card, it is hard to feel the weight and value of money, which acts as another modern barrier making education at home difficult. ■ "Parent-Child Joint Learning" to Break the Negative Loop To eliminate parents' anxiety of "wanting to teach but not being able to" and to update financial education within the home, the Association aims to solve this social issue through the parent-child participation financial education event "Kids Money School." Scenes from Kids Money School ■ Work, Investment, Cashless... Diverse programs tailored to themes Within the approximately 2-hour event, the Kids Money School...