[Hard Rock Cafe Yokohama and Loewy Yokohama Sign Partnership Agreement Aimed at Regional Co-creation] "Loewy Yokohama," Proud Holder of the Beach Soccer Japan Championship Title

Loewy Yokohama Co., Ltd. (Head Office: Yokohama, Kanagawa Prefecture; Representative Director: Hiroya Matsukawa) is pleased to announce that its beach soccer club, "Loewy Yokohama" (Base: Seya Ward, Yokohama, Kanagawa Prefecture), has entered into a partnership agreement with the American restaurant "Hard Rock Cafe Yokohama." This collaboration aims to revitalize the Yokohama region and foster the development of its community.

Since its establishment in 2015, Loewy Yokohama has operated under the philosophy of being "a club that walks with the community and is needed by the community." In addition to competitive activities, the club is also engaged in community contribution initiatives and the development of the next generation.

Meanwhile, "Hard Rock Cafe Yokohama" contributes to promoting Yokohama's appeal not only by providing entertainment through music and food but also by serving as a place where diverse people can gather and interact.

This partnership was formed by merging the strengths of "sports and entertainment," two different fields, with the objective of creating new value and vibrancy in the city of Yokohama.

Moving forward, through regional events, exchange programs, beach soccer promotion activities, and fan/supporter participation projects, we will create opportunities for enjoyment across a wide range of generations, from children to adults, and work to further enhance Yokohama's appeal and revitalize the local community.

Through collaboration with "Hard Rock Cafe Yokohama," Loewy Yokohama will promote regional co-creation that extends beyond the realm of sports, grow as a club loved by its citizens, and contribute to the future of Yokohama.

* As a symbol of this partnership, the "Hard Rock Cafe Yokohama" logo will be displayed on the back of the warm-up wear.

First Official Wear Adoption in the Soccer World

Comment from Ms. Risa Kimura, Sales & Marketing Manager at "Hard Rock Cafe Yokohama"

The connection between Hard Rock Cafe and soccer dates back to the 1970s.

When the first Hard Rock Cafe opened in London, it sponsored a local soccer team, and Hard Rock Cafe produced T-shirts with the club's logo for the team. These T-shirts were also distributed to customers and became popular, reportedly marking the origin of the current global Hard Rock T-shirt culture. Additionally, the "Hard Rock Stadium" in Miami, USA, is famous as a venue for international soccer tournaments (during which it is renamed "Miami Stadium").

Given this history with soccer, we were inspired by the community-rooted activities and community building through beach soccer undertaken by Loewy Yokohama, who are active in Seya Ward, Yokohama, where "GREEN x EXPO 2027" will be held next March. This shared vision led to the current partnership agreement.

By combining the unique attractions of music, food, and sports, we aim to create new value unique to Yokohama and develop initiatives that many people can enjoy.

Hard Rock Cafe Yokohama Store Information

Address: 1F, Queens Tower A, 2-3-1 Minatomirai, Nishi Ward, Yokohama, Kanagawa Prefecture

Access: 2-minute walk from Minatomirai Station on the Minatomirai Line; 8-minute walk from Sakuragicho Station on the JR Keihin-Tohoku Line.

Comment from Hiroya Matsukawa, Representative Director of Loewy Yokohama Co., Ltd.

We are extremely pleased to announce our partnership with "Hard Rock Cafe Yokohama," a representative presence in Yokohama's entertainment scene.

At Hard Rock Cafe, staff are collectively referred to as "Team Members." This resonates with us, as it is similar to how players are referred to in team sports like soccer. Furthermore, Loewy Yokohama and Hard Rock Cafe Yokohama share a commonality in "music."

Beach soccer is a sport whose great appeal lies not only in its dynamic play on the sand but also in its "entertainment value," with music played during matches to energize the home team and the entire venue.

On the other hand, Hard Rock Cafe Yokohama, through the music playing in the restaurant, creates an atmosphere where team members serve with enjoyment, delivering not only delicious food but also excitement, a sense of unity, and the joy of an extraordinary experience to its visitors.

Through this agreement, Loewy Yokohama and Hard Rock Cafe Yokohama, sharing the common value of music's power to move people and unite a space, will join hands to engage in regional co-creation that combines sports and music. Moving forward, we plan to create new value that transcends the boundaries of sports viewing and dining experiences through collaborative initiatives at Loewy Yokohama's matches and events, exchange programs for local residents, and joint promotions to liven up the city of Yokohama.

We look forward to the future endeavors of both companies.

About Loewy Yokohama

Loewy Yokohama is a beach soccer club based in Seya Ward, Yokohama, Kanagawa Prefecture.

Since its establishment in 2015, the club has operated under the philosophy of "a club that walks with the community and is needed by the community," engaging in community contribution activities and youth development in addition to competitive endeavors.

The club operates a men's top team, a women's team "Loewy Yokohama FRAU," and youth categories, striving for community interaction and the promotion of sports culture through beach soccer.

Furthermore, the club has achieved competitive success, including producing players for the Japan national beach soccer team, and continues to challenge itself with the goal of becoming the best in Japan and in the world.

Official Website: https://www.loeweyokohama.com/

Official X (formerly Twitter): https://x.com/loewe_yokohama

Official Instagram: https://www.instagram.com/lowe_yokohama/

Lope Beach Park: https://www.loeweyokohama.com/lopebeachpark

Club Overview

Loewy Yokohama Co., Ltd. Representative: Hiroya Matsukawa, Representative Director Location: Kosei Dai 2 Bldg. 8F, 1-14-20 Shin-Yokohama, Kohoku Ward, Yokohama, Kanagawa Prefecture Established: May 2026 Business Activities: - Beach soccer club management - Planning and operation of sports events - Operation of sports schools - Regional revitalization projects - Sponsorship and marketing business

Loewy Park General Incorporated Association

Representative Director: Masanori Okuyama

Home Court: Lope Beach Park Supported by F.O.P.inc (Seya Ward, Yokohama)

As the corporation responsible for Loewy Yokohama's development and promotion activities, it oversees the women's team "Loewy Yokohama FRAU," the second team, and youth categories, working to promote beach soccer and regional sports development.

【Contact Information for Inquiries】

Loewy Yokohama Co., Ltd. Public Relations: Yamada / Takesue

MAIL: a_yamada@lyfc2015.com / takesue@lyfc2015.com