Trust & Safety Association Begins Preparations for 'Japan Anti-Scam Alliance (JASA)' to Drastically Strengthen Online Fraud Countermeasures in Japan

The Trust & Safety Association (JTSA) has initiated preparations for the 'Japan Anti-Scam Alliance (JASA)' in response to the rapid expansion of online fraud in Japan, with Google Japan and Trend Micro as founding support partners. Together with domestic and international expert organizations and companies, the alliance aims to build a 'one-team' structure that transcends industry boundaries to neutralize the supply chain of sophisticated fraud. To encourage participation from a wide range of industries, an online briefing session will be held on Wednesday, June 10. Those interested in participating are invited to register via the online application form.

Status of Alliance Collaboration (as of June 1, 2026): We have begun full-scale preparations for the alliance and are actively recruiting more expert organizations and companies.

[Alliance Initiator and Secretariat] Trust & Safety Association (JTSA)

[Overseas Partner Organizations] Global Signal Exchange (GSE), Global Anti-Scam Alliance (GASA)

[Founding Support Partners] Google Japan, Trend Micro Inc.

[Inter-organizational Collaboration] The alliance will operate in close cooperation with specialized agencies and industry associations, including the Japan Interactive Advertising Association (JIAA) and the Japan Cybercrime Control Center (JC3).

[Public-Private Partnership] The alliance will work closely with relevant government ministries to share information and strengthen countermeasures.

[Background] In recent years, online fraud in Japan has evolved into organized, cross-border, and cross-platform criminal activities, exacerbated by the misuse of generative AI. According to the National Police Agency, total damages from SNS-based investment fraud, romance scams, and special fraud reached 324.1 billion yen in 2025, the worst level on record.

[Purpose] The alliance is conceived as a 'neutral, non-profit platform for knowledge sharing' that does not favor specific interests, focusing on open collaboration, problem-solving approaches, and global connectivity.

[Main Activities] Planned activities include sharing fraud intelligence, regular practitioner dialogues, public-private cooperation, strengthening international ties, and joint awareness campaigns.

[Briefing Session] An online briefing will be held on June 10 (Wed) at 16:00 JST.