The Computer Entertainment Supplier's Association (CESA, Chairperson: Haruhiro Tsujimo) has announced the release of comprehensive visitor information for Tokyo Game Show 2026 (TGS2026). Details released include the sales outline for general admission tickets, the official visitor website, the main visual, and information on various sponsors, providing an overview of this year's event. The official visitor website has also been launched today, and will be updated regularly with the latest information on tickets and organizer-led events.
◼︎ Official Visitor Website Launched Today!
The official visitor website for TGS2026 (https://tgs.cesa.or.jp/) has been launched today.
The website features a list of exhibitors, ticket information, and details on various organizer-led events.
It is available in Japanese and English, with new information updated regularly.
Japanese Page: https://tgs.cesa.or.jp/jp
English Page: https://tgs.cesa.or.jp/en
◼︎ TGS2026 Main Visual Revealed!
The main visual for TGS2026 has been created for the second consecutive year by Zashikwarashi, an artist known for their delicate and unique worldview. It represents this year's TGS2026, which will be held for the first time over five days. This main visual will serve as a symbol of TGS2026 and will appear in various places going forward, so please pay close attention.
● Comment from Zashikwarashi:
This year's TGS is the longest ever, a 5-day celebration of gaming, so I've drawn the main illustration with five themes! They depict the girl from the teaser enjoying the game show to the fullest over five days!
I hope the atmosphere of this wonderful event, with its many ways to have fun, conveys itself not only to visitors but also to those who haven't been before!
● Profile
Born in 1987 in Fukuoka Prefecture. Active mainly in commercial illustration while also regularly holding exhibitions of original artwork.
Has published the illustration collections "COLOR PALETTE" and "DANDELION." A third collection, "PEAFOWL," is scheduled for release in May.
General Admission Ticket Sales Outline Decided, Including New Ticket Types!
*All prices include tax.
To celebrate its 30th anniversary, this year introduces new ticket types! A Premium Ticket will be newly established starting this year. The Premium Ticket includes a special pass that grants daily admission for all three general admission days. Premium ticket holders can use the special lounge, "Energy Spot," set up within the venue as a rest area. Additionally, like the Fast Ticket benefits, it includes priority entry and original merchandise, making it a truly premium ticket.
Sales for the Premium Ticket and Fast Ticket will begin at noon on July 11 (Sat). Both Premium Tickets and Fast Tickets will be sold via lottery. Following the lottery, sales will transition to a first-come, first-served basis starting July 20 (Mon, holiday). Single-day admission tickets and special discount tickets are scheduled to go on sale from July 20 (Mon, holiday).
General admission days will be held for three days from September 19 (Sat) to September 21 (Mon, holiday). Admission is free for elementary school students and younger. Please see below for details.
Additionally, a special ticket to commemorate the 30th anniversary of TGS, the "30th Anniversary Ticket," will be released. This ticket includes a pure gold medal engraved with the visuals of popular game titles and three single-day admission tickets. This is a limited, made-to-order ticket befitting the celebration of the anniversary. Please take this opportunity to purchase it.
*General admission tickets for overseas visitors will also go on sale sequentially on July 11, 2026 (Sat).
*Advance purchase of cosplay registration fees is also planned.
*Registration will incur a fee.
Details regarding the registration start date will be announced later on the official social media.
Please follow TGS Official X (@tokyo_game_show) and await further updates.
【General Admission Ticket List】
Ticket Type/Price List (all prices include tax)
September 19 (Sat) - September 21 (Mon, holiday) Premium Ticket (3-day pass) 30,000 yen
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September 19 (Sat) Single-Day Admission Ticket (Junior High School Students and Older) 3,000 yen
September 19 (Sat) Fast Ticket (Priority Entry Ticket with Benefits) 6,000 yen
September 19 (Sat) Special Discount Ticket 1,500 yen
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September 20 (Sun) Single-Day Admission Ticket (Junior High School Students and Older) 3,000 yen
September 20 (Sun) Fast Ticket (Priority Entry Ticket with Benefits) 6,000 yen
September 20 (Sun) Special Discount Ticket 1,500 yen
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September 21 (Mon, holiday) Single-Day Admission Ticket (Junior High School Students and Older) 3,000 yen
September 21 (Mon, holiday) Fast Ticket (Priority Entry Ticket with Benefits) 6,000 yen
September 21 (Mon, holiday) Special Discount Ticket 1,500 yen
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September 19 (Sat) - September 21 (Mon, holiday) 30th Anniversary Ticket 3,300,000 yen
*The 30th Anniversary Ticket includes single-day admission tickets for all three general admission days (3 tickets total).
*Advance registration for cosplay fees will be announced later.
【General Admission Ticket Sales Period】
● Premium Ticket / Fast Ticket
Application Period: July 11 (Sat) 12:00 to July 15 (Wed) 23:59
*Sold via lottery.
*First-come, first-served sales begin July 20 (Mon, holiday).
*Includes merchandise (different color design for each day).
*Allows priority entry at the venue opening on each general admission day.
*If using priority entry with this ticket, accompanying persons who are elementary school students or younger will also require a Fast Ticket.
*Online advance sales only via web; no in-store sales.
*The purchaser's name will be printed on the ticket. Identity verification will be conducted at the venue.
*Up to 2 tickets per person per day can be purchased.
- Sales Window: Lawson Ticket
● Single-Day Admission Ticket (Date-Specific Single-Day Ticket)
- September 19 (Sat) Ticket: July 20 (Mon, holiday) 12:00 to September 19 (Sat) 15:00
- September 20 (Sun) Ticket: July 20 (Mon, holiday) 12:00 to September 20 (Sun) 15:00
- September 21 (Mon, holiday) Ticket: July 20 (Mon, holiday) 12:00 to September 21 (Mon, holiday) 14:00
*Sales end when the predetermined number of tickets are sold out.
- Domestic Sales Windows: Lawson Ticket, Asoview!, Stagecrowd, Ticket Pia, JRE MALL, CN Playguide, Seven Ticket, Eplus, Tikime, Animate
- Overseas Sales Window: Trip.com
● 30th Anniversary Ticket
Order Sales Start: July 11 (Sat) 12:00
- Domestic Sales Window: Asoview!
*Domestic sales only.
- TGS2026 Premium Ticket / Fast Ticket Benefits Here
*Premium Ticket / Fast Ticket benefits have different colors each day.
- Exclusive special passes also available for Premium Ticket purchasers!
● Sales at Travel Agencies
It has been decided that package plans including Fast Tickets will be sold in limited quantities.
Accommodation plans with Fast Tickets for residents in Japan, highway bus plans for convenient travel from afar, and tours with Fast Tickets for certain countries/regions will be available. Please check the ticket page on the official website for details.
【Notes】
*All tickets are date-specific.
*Tickets are sold only through ticket vendors or designated stores. No same-day tickets will be sold at the venue.
*Admission is free for elementary school students and younger (excluding Premium Tickets and Fast Tickets).
*The Family Game Park, which has a separate entrance, offers free admission for children junior high school age and younger, along with their accompanying guardians.
*On September 19 (Sat) and 20 (Sun), initial entry is until 16:00. Re-entry is until 16:30.
On September 21 (Mon, holiday), initial entry is until 15:00. Re-entry is until 15:30.
*On the mornings of September 19 (Sat) - 21 (Mon, holiday), after the venue opens, entry will be in the order of Premium Ticket and Fast Ticket holders, followed by Single-Day Admission Ticket and Special Discount Ticket holders.
*For details on ticket sales windows, please check the visitor-向け official website (https://tgs.cesa.or.jp/) released today.
Business Day Ticket Sales Outline Decided!
For visitors with business purposes related to the game industry, TGS2026 will designate September 17 (Thu) and 18 (Fri) as Business Days, creating an environment conducive to business discussions. During these days, invited guests of exhibitors and Business Day ticket purchasers will be admitted. For Business Day ticket sales, pre-screening will be conducted to verify industry affiliation. Only those who pass the screening will be admitted on both Business Days.
Furthermore, individuals under 18 years of age and students are not permitted to enter on Business Days. Admission with infants or preschoolers is also prohibited.
Sales for Business Day tickets are scheduled to begin on July 30 (Thu). There will be three types of tickets: Business Day Pre-Registration (16,500 yen including tax), Business Day Gold Pass (44,000 yen including tax) with benefits such as access to the Business Lounge, and Business Day Black Pass (110,000 yen including tax) offering access to a dedicated lounge and entry through a special entrance.
For details, please visit the official website (https://tgs.cesa.or.jp/).
◼︎ TGS2026 Sponsors Announced
Four companies have been confirmed as special sponsors for TGS2026: "Red Bull," "Suzuki," "NURO," and "CHARGESPOT."
Additionally, "Twitch" will be the title sponsor for the Creator Lounge, and "BEAMS" will be the Staff Wear Partner.
○ Red Bull Japan Inc.
- "Red Bull," the world-renowned energy drink brand known for "gives you wings," has been confirmed as a Platinum Sponsor for TGS again this year.
- The ingredients in Red Bull Energy Drink include caffeine, the amino acid arginine, B vitamins, and sugars (sugar, glucose) derived from sugar beets. Each can contains approximately 80mg of caffeine, equivalent to one cup of drip coffee, and about 27g of sugar, comparable to the same amount of apple or orange juice.
- Red Bull provides wings to the gaming scene as a key item for enhancing performance, with the theme "Playfully, Aim for Victory."
- Red Bull has hosted global gaming events such as the "Red Bull Kumite" Street Fighter tournament since 2015 and the "Red Bull Home Ground" VALORANT tournament since 2021. In addition to supporting Red Bull players like Umehara, Bonchan, and Gachikun, they also support the team activities of ZETA DIVISION in Japan.
- Red Bull sampling will be conducted at the venue, with multiple booths set up to provide energy boosts to visitors!
- "Red Bull Sphere on Tour" will be presented for general visitors to enjoy. Various guests will gather during the event period, with diverse plans scheduled.
- On the final day of general admission, September 21 (Mon, holiday), the event stage within the venue will be the Red Bull Stage, hosting the "Red Bull Revenge" showcase event for Street Fighter 6.
Details will be announced sequentially on https://www.redbull.com/jp-ja/events/red-bull-at-tokyo-game-show and X (@RedBullGamingJP), etc.
○ Suzuki Motor Corporation
Suzuki Motor Corporation will participate as a special sponsor for TGS2026 for the second consecutive year.
At the venue, a special exhibition of the "Hayabusa Tuned by JURI" custom motorcycle, a collaboration with the popular fighting game "Street Fighter 6," will be held throughout Business Days and General Admission Days.
This model is a special customization of the GSX1300R Hayabusa, an "ultimate sportbike" boasting a displacement of 1,339cc, inspired by the game's character "Juri."
This exhibition, where the game and reality intersect, is a must-see for game fans.
〇 Sony Network Communications Inc.
The telecommunications service brand "NURO" will support the network environment of TGS2026.
NURO will provide network lines to support smooth event operations at the TGS2026 venue, ensuring a stable communication environment for online streaming, stage performances, and more.
Additionally, this year, a collaboration stage with the professional esports team "REJECT" is planned for the TGS venue event stage. The stage proceedings will be simulcast on official streaming platforms, including the official TGS YouTube channel.
〇 INFORICH Inc.
INFORICH, which operates the mobile battery sharing service "CHARGESPOT," has decided to sponsor again this year.
CHARGESPOT will support "charging" needs for smartphone usage scenarios such as gaming, watching streams, and posting on social media. TGS advertisements will also be displayed on CHARGESPOT's digital signage nationwide. Battery stands will be installed at the Makuhari Messe venue, so please utilize them during your visit.
〇 Twitch
"Twitch," one of the world's largest live streaming services, will participate as the title sponsor for the TGS2026 Creator Lounge. During the event, Twitch will sponsor the "TGS Creator Lounge Presented by Twitch," a lounge where streamers, influencers, and creators will gather.
"Twitch" is a live streaming service that connects creators and viewers worldwide in real-time, focusing on game streaming and esports. It is characterized by two-way communication through chat, offering an interactive entertainment experience where streamers and their communities unite.
This lounge, located within the TGS venue, will be a hub for various guests to visit and share information and excitement about TGS.
〇 BEAMS Co., Ltd.
BEAMS will participate as the Staff Wear Partner for TGS2026 for the second consecutive year.
The staff wear this year will also feature the TGS2026 main visual designed by illustrator Zashikwarashi. As a special design to celebrate the 30th anniversary, it will be worn by the operational staff who will greet visitors at the venue.
The staff wear is designed not only to enhance the sense of unity among the operational staff but also as an item that embodies the world of Tokyo Game Show. The wear, which fuses BEAMS' unique design sensibility with TGS's characteristic playfulness, will create the atmosphere of the entire venue. Please also pay attention to the special staff wear that can only be seen at the venue.
TGS Official LINE Account Launched!
The official LINE account for Tokyo Game Show has been launched today.
It will deliver timely updates on TGS2026, including ticket sales, free sticker distribution, event stage information, and official program broadcast schedules. During the event period, same-day announcements and visitor information will also be distributed. Please add us as a friend to receive the latest updates.
Register here: https://page.line.me/tokyo_game_show
TGS BOOSTERZ Second Wave Announced!
Tokyo Game Show 2026 will once again appoint official influencers known as "TGS BOOSTERZ," with the theme "Boosting Tokyo Game Show's appeal to the world." The second wave announced today includes 13 individuals: Eir Aoi, comedian JP, Moga Mogami, Kaori Maeda (MC for BS11's "Anige☆Eleven"), Red Bull athletes Gachikun and Bonchan, TikTok game creators Saichan, Rinaty, Misora-kun, Yukidora, and Pyon, as well as popular Taiwanese content creator RJ, and fashion director Lee Yu-Gung.
Family Game Park to be Held Again This Year!
"Family Game Park 2026" will be a free-admission area for junior high school students and younger, located at TKP Tokyo Bay Makuhari Hall for three days during the general admission period of TGS2026, from September 19 (Sat) to September 21 (Mon, holiday).
Only children junior high school age and younger and their accompanying guardians will be admitted. The area will feature various content for families to enjoy safely, including "Asobiba!" where children can play the latest games for kids, "Manabiba!" where they can learn about game development professions and experience workshops, a kids' stage, and character greetings.
*Separate tickets are required for admission to exhibition areas within the Makuhari Messe venue outside of the Family Game Park for those junior high school age and older.
Family Game Park 2026 Event Outline
Name: Family Game Park 2026
Organizer: Computer Entertainment Supplier's Association (CESA)
Co-organizers: Nikkei BP, Sony Music Solutions Inc.
Period:
September 19, 2026 (Sat) General Admission Day 9:30 AM - 5:00 PM
September 20, 2026 (Sun) General Admission Day 9:30 AM - 5:00 PM
September 21, 2026 (Mon, holiday) General Admission Day 9:30 AM - 4:00 PM
Venue: TKP Tokyo Bay Makuhari Hall
Family Game Park 2026 Event Outline
Name: Family Game Park 2026
Organizer: Computer Entertainment Supplier's Association (CESA)
Co-organizers: Nikkei BP, Sony Music Solutions Inc.
Period:
September 19, 2026 (Sat) General Admission Day 9:30 AM - 5:00 PM
September 20, 2026 (Sun) General Admission Day 9:30 AM - 5:00 PM
September 21, 2026 (Mon, holiday) General Admission Day 9:30 AM - 4:00 PM
Venue: TKP Tokyo Bay Makuhari Hall
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: Red Bull / NURO / CHARGESPOT