Hokkaido Naie Town to Host 'Naie no Yumepirika Fes 2026' on September 26 (Sat)!

The Naie no Yumepirika Fes Executive Committee has decided to hold the "Naie no Yumepirika Fes 2026" on September 26, 2026 (Sat).

To commemorate this decision, the official website has been launched, and applications for sponsors, organizations, and vendors have begun.

"Naie no Yumepirika Fes" is an autumn harvest event that showcases the charm of Naie Town, one of Hokkaido's leading rice-producing areas, through food, music, and human interaction, featuring "Yumepirika" rice.

This year marks the 4th iteration of the festival, and with each passing year, the number of attendees has increased, growing into a signature event for Naie Town that bustles with visitors from both within and outside the town.

This year, producers, local businesses, various organizations, and town residents will come together to create an event where participants can experience the unique food, culture, and connections of Naie Town.

A Day to Enjoy Naie Town's Unique "Food, Music, and Interaction"

At the venue, in addition to events where visitors can taste Yumepirika rice produced in Naie Town, gourmet food from restaurants and food trucks from within and outside the town, as well as sales of agricultural products and local specialties are planned.

The stage will feature events promoting the deliciousness and appeal of rice, as well as "Machiju Music LIVE" (Music Live Throughout the Town).

Furthermore, experiential activities for all ages, from children to adults, are also planned.

Latest information on event details, performers, and more will be announced sequentially on the official website and social media.

Applications Open for "Tyrannosaurus Race Naie 2026"

The popular Tyrannosaurus Race, currently held in various locations across the country, will be held again this year.

The Tyrannosaurus Race is a competition where participants wear a Tyrannosaurus costume that meets specific standards and race against each other. Videos of Tyrannosaurs running at full speed have become a hot topic on social media, entertaining viewers and gaining popularity across a wide range of generations, leading to its widespread adoption nationwide.

It was first held in Japan in April 2022, and Naie Town was the first in Hokkaido to host it in September 2022.

Applications are currently being accepted. For details on how to participate, please visit the official website.

Sponsors and Organizations Wanted

Naie no Yumepirika Fes is an event supported by the cooperation of many companies, organizations, and local residents.

We are currently seeking sponsors and organizations who agree with the purpose of this event.

Sponsoring companies and organizations will be introduced through on-site displays, printed materials, the official website, and social media, according to their sponsorship level, providing PR opportunities as partners supporting the region.

We look forward to the participation of many of you as partners who will promote the charm of the region together.

Details, Applications, and Inquiries Here

Vendors Also Wanted

We are looking for vendors for food, merchandise, and experience booths to help make the event exciting.

We welcome vendors not only from Naie Town but also from neighboring municipalities and from across Hokkaido and beyond.

Please refer to the official website for application guidelines and methods.

【Event Overview】

Event Name: Naie no Yumepirika Fes 2026

Date and Time: September 26, 2026 (Sat) 11:00 AM - 4:00 PM

Venue: Naie Town Social Education Center Outdoor Plaza (tentative)

Organizer:

Naie no Yumepirika Fes Executive Committee

Official Website: https://naienoyumepirikafes.bitfan.id

Latest information on event details, performers, sponsor recruitment, vendor recruitment, and participant recruitment for "Tyrannosaurus Race Naie 2026" is updated regularly on the official website.

Inquiries:

Naie no Yumepirika Fes Executive Committee (within Naie Kyoso Network General Incorporated Association)

TEL: 0125-35-9103

E-mail: naienoyumepirikafes@gmail.com

About Naie Town, Hokkaido

Naie Town is a town with a population of approximately 5,000, located in the central part of Hokkaido's Sorachi region (almost halfway between Sapporo and Asahikawa).

National Route 12, a major artery of Hokkaido with a total length of 156.8 km, runs straight through the center of the town from north to south. The 29.2 km stretch from Bibai City through Naie Town to Takikawa City is the longest straight road in Japan.

Naie Town is located at the exact midpoint of this stretch.

Despite facing challenges such as population decline and an aging society, the town is working to solve various issues to realize a "lifelong active town" where everyone can live with purpose and play an active role.