[20 Winners!] Vegetarian even while eating meat?! 'Nattoniku®' official e-commerce site launches! Free giveaway of 'Nattoniku and special sauce starter set!' Why not start a new eating habit?

To those working on early summer gut health or body makeup, those actively incorporating fermented foods, natto lovers looking for new menus, those on diet restrictions, and health-conscious people nationwide: Ichieido Co., Ltd. (Headquarters: Gotemba, Shizuoka; Representative: Kaori Adachi), which manufactures and sells the new concept meat 'Nattoniku (Natto Meat),' is holding a free giveaway campaign on its official Instagram from June 6 (Sat) to June 15 (Mon), 2026, to celebrate the full-scale launch of its official e-commerce site. 20 winners will be selected to receive a 'Nattoniku 1-pack + special sauce set (free shipping).' Unlike traditional natto beans, this product uses soy meat to provide a meat-like texture while retaining the taste, aroma, and nutritional value of natto. We believe you will be delighted by the new ways you can enjoy it.

'Nattoniku' has three surprising features. First, its incredible PFC balance. Each 100g bag contains 23.2g of protein, covering the daily requirement for an adult, while containing only 1.2g of fat and 148 kcal. It is ideal for those on a diet or those working on muscle training. Second, it is meat-shaped. By combining traditional natto bacteria with plant-based soy protein (soy meat) instead of whole beans, we have created a brand-new 'meat.' It can be used in Japanese cuisine, as a low-fat snack, or as a salad topping. Third, it requires no heating. Since it is heat-treated during the manufacturing process, there is no need for cooking. You can simply open the bag and put it on rice or salad. It is perfect for time-saving recipes in the hot season and can also be frozen for storage.

The campaign starts on June 6. The prize is a set of one 100g pack of Nattoniku and a sample of special sauce. The application period is from June 6 (Sat) to June 16 (Tue), 2026, at 23:59. To apply, simply follow the official Instagram account (@nattonikuya) and 'like' the campaign post. Winners will be notified via DM. For those who want to try it immediately, regular sales are available on the official website. One pack is 540 yen (plus shipping), and a 4-pack set is 2,160 yen (plus shipping). The package includes a collection of arrangement recipes that can be made in 5 minutes.

Representative Director Kaori Adachi commented, 'From Japan to the world, Nattoniku is a next-generation food ingredient that updates the power of fermentation for modern lifestyles. Whether you want easy and delicious daily nutrition, want satisfying meat while on a diet, or want natto nutrition without the beans, we invite you to try it. We are delivering a new eating habit from Gotemba to the nation and the world.'