A Must-See for Unajiro Fans! Ichimasa Official X Campaign to Award "Unajiro-kun Cooler Pouch" and "Unajiro Long-Lasting Pack" to 30 Winners by Lottery

Ichimasa Kamaboko Co., Ltd. (Head Office: Niigata City, Niigata Prefecture, President and CEO: Masahiro Nozaki) will hold the "Unajiro 10th Anniversary! Always Together with Unajiro-kun ♪ Campaign" on the official Ichimasa X account from Wednesday, July 1, 2026, to Sunday, July 12, 2026.

▶Official Ichimasa X: https://x.com/ichimasa_jp

Unajiro 10th Anniversary! Always Together with Unajiro-kun ♪ Campaign

▼Overview

This campaign celebrates the 10th anniversary of the launch of Ichimasa (Ichimasa Kamaboko)'s "Unaru Oishisa Unajiro" and offers a chance to win an Unajiro-kun cooler pouch and an Unajiro long-lasting pack. The cooler pouch is designed to perfectly fit the Unajiro long-lasting pack. Please enjoy going out with Unajiro-kun ♪

▼How to Enter (Follow & Reply)

Follow the official Ichimasa X account (@ichimasa_jp) and reply with the answer to the quiz below to the campaign post published on the first day of the entry period to complete your entry.

Quiz: In what year was Unajiro first released to the general public? (AD)

For hints, please visit this site: "Unaru Oishisa Unajiro" Special Site

▼Period

Wednesday, July 1, 2026, 10:00 AM to Sunday, July 12, 2026, 11:59 PM

▼Number of Winners & Prizes

<Total of 30 winners>

Prize: Unajiro-kun cooler pouch and "Unaru Oishisa Unajiro" long-lasting pack x 2 set

For details, please check here: Campaign Entry Terms and Conditions

About "Unaru Oishisa Unajiro" - Grilled Eel-Style Kamaboko

"Unaru Oishisa Unajiro" is a processed fish cake made from white fish paste that replicates the taste and texture of grilled eel. Its unique manufacturing process, which includes direct flame grilling for a savory aroma and a fluffy texture of the flesh and skin, allows consumers to easily enjoy an "eel-like experience" and has been well-received by a wide range of people. Since its launch in 2016, it has been a popular product for its "convenience," "price," and "ease of eating," and is used in various settings, from family dining tables and bento boxes to events like Doyo no Ushi no Hi (Day of the Ox).

▶"Unaru Oishisa Unajiro" Special Site

About Unajiro-kun

Unajiro-kun is the official character of Ichimasa (Ichimasa Kamaboko)'s popular product "Unaru Oishisa Unajiro," which allows you to easily enjoy the deliciousness of eel. He is a mischievous and energetic fairy with a slightly second-son personality. He loves to be eaten, and enjoys rice and dancing. He is active nationwide, mainly in Niigata Prefecture where the company is headquartered, spreading the deliciousness and fun of "Unajiro." With his friendly face and energetic performances, he brings smiles to everyone.

▶Unajiro-kun Official Website

About Ichimasa Kamaboko Co., Ltd.

Since its founding in 1965, Ichimasa Kamaboko Co., Ltd. has been dedicated to producing safe, secure, and delicious products. It is a leading company in the processed seafood industry, selling products such as "Salad Stick" (kani kama) and "Unaru Oishisa Unajiro" (grilled eel-style kamaboko). Under the slogan "Deliciousness, for the Future," the company strives daily to create "flavors that customers love."

▶https://www.ichimasa.co.jp/brandstory/