Supported by Fans for 10 Years. Ichimasa Kamaboko's 'Unaru Oishisa Unajiro' Gets a Renewal Release

Ichimasa Kamaboko Co., Ltd. (Headquarters: Higashi-ku, Niigata City, Niigata Prefecture, Representative Director and President Executive Officer: Masahiro Nozaki) will renew and release "Unaru Oishisa Unajiro" starting Saturday, April 25, 2026.

Unraveling 10 years of history! Unaru Oishisa Unajiro special site: https://www.ichimasa.co.jp/products/unajiro/

"Unaru Oishisa Unajiro" is a fish paste product that reproduces the taste and texture of grilled eel using fish surimi. Through an original manufacturing method that reproduces the savory aroma of open-fire grilling and the fluffy texture of the meat and skin, it has been widely accepted as a product that allows you to easily enjoy the "eel feeling." Since its launch in 2016, with its strengths of "convenience," "price," and "ease of eating," it has been active in various scenes, from household dining tables and bento boxes to events like the Midsummer Day of the Ox. Another reason for its support is that it allows for flexible enjoyment to suit various lifestyles and scenes, which is often difficult with real eel. Celebrating its 10th anniversary this year, we re-evaluated the essential value of Unajiro, "delicious when placed on rice," and further pursued its deliciousness. By creating a more fluffy and juicy texture, it pairs even better with rice, resulting in a product you can enjoy even more. While retaining the "convenience" and "ease of eating" that have been supported so far, it can be enjoyed as a satisfying dish from everyday dining tables to seasonal events. In addition, a limited-edition package commemorating the 10th anniversary will be rolled out to liven up this milestone year. Furthermore, this year is a special year where "Unajiro Day = July 26" coincides with the summer Midsummer Day of the Ox. "Unaru Oishisa Unajiro" continues to evolve year by year. Please enjoy it on this special milestone.

What is "Unajiro Day"?

Unajiro Day = July 26 is a commemorative day established based on the wordplay of "U(0) Na(7) Ji(2) Ro(6)", with the aim of having more people enjoy "Unajiro."

Various arrangements! Recommended menus from here: https://www.ichimasa.co.jp/products/unajiro/recipe.asp

[Product Features]

- It is a fish paste product made from fish surimi, modeled after grilled eel. - You can feel the taste of grilled eel just by heating it in the microwave. - It contains plenty of Vitamin B1 (*1.8mg per piece). - It contributes to the protection of the environment and marine resources by being "Eel-Free." - This product is not eel. - Product Name: Unaru Oishisa Unajiro - Contents: 2 pieces (with sauce and sansho pepper) - Suggested Retail Price: 458 yen (excluding tax) 495 yen (including tax) - Release Date: Saturday, April 25, 2026 - Sales Area: Nationwide - Product Information Page: https://www.ichimasa.co.jp/products/products_item.asp?id=1208