World Mode Holdings Supports mizuiro ind's Expansion in the Taiwanese Market

World Mode Holdings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Shinsuke Kafuku), through its Taiwan base, WORLD MODE TAIWAN, provided multifaceted support for the public relations development of the brand "mizuiro ind" (operated by Mother's Industry Co., Ltd.; Headquarters: Nishi-ku, Osaka; Representative: Nobuaki Sasano) in Taiwan. From media exposure to interpretation services at TAIPEI FASHION WEEK 2026AW, the company comprehensively supported initiatives aimed at expanding brand recognition. We will continue to support the brand's growth in the Taiwanese market.

mizuiro ind's runway show at TAIPEI FASHION WEEK 2026AW

## Support for PR development tailored to the local market, required for overseas expansion

Taiwan, with its pro-Japanese market environment and high information sensitivity, is attracting attention as one of the promising destinations for Japanese fashion brands seeking to expand overseas. To achieve this challenge and connect it to sustained success, a PR strategy tailored to the local market, which continuously aims to build and expand brand recognition, is indispensable. On the other hand, there are many situations where a unified approach combining PR and practical operations is required, such as building relationships with local media and influencers, and handling interviews and adjustments amidst differences in language and business practices, which often present hurdles for Japanese brands.

To address these challenges faced by Japanese brands, WORLD MODE TAIWAN collaborates with partners who are well-versed in local PR affairs, building a local PR support system that integrates both parties' know-how and expertise. They provide consistent support from PR strategy planning to implementation and on-site response, including interpretation, offering practical assistance based on the characteristics of the Taiwanese market, with an eye on brand establishment and business development after market entry.

This time, for the entry of the Japanese brand mizuiro ind into the Taiwanese market, WORLD MODE TAIWAN provided diverse local PR support, from information dissemination to practical operations, across various phases including FASHION WEEK.

## WORLD MODE TAIWAN supports mizuiro ind's PR development in the Taiwanese market

mizuiro ind is a Japanese fashion brand that pursues clothing creation naturally aligning with the wearer's individuality and lifestyle, based on the concepts of "simple," "ageless," and "timeless." With a focus on minimal design and meticulous attention to materials and silhouettes, it aims to be a long-loved presence in everyday life. Its collections, combining timeless universality unaffected by trends and a quiet presence, gather wide support across generations and scenes. https://mizuiroind.jp/

While primarily operating in Japan, in recent years, mizuiro ind has been increasing its international presence through participation in exhibitions, and in January 2026, it began a phased full-scale entry into Taiwan. After opening pop-up stores and launching e-commerce, a flagship store was opened in February. Furthermore, at TAIPEI FASHION WEEK 2026 AW, held from March 26 to 29, mizuiro ind participated as the first international entry from Japan and held a runway show.

Accompanying mizuiro ind's challenge in the Taiwanese market, WORLD MODE TAIWAN provided multifaceted support, from strategic planning to implementation, local information dissemination, and handling media and related parties. These initiatives generated PR results such as securing interviews, article placements, and SNS posts by influencers, contributing to expanding brand recognition and understanding in Taiwan.

### 【Specific Support Details】

#### Information Dissemination and Media Approach
Planned, created, and distributed local press releases tailored to each phase. Utilized a unique media list covering fashion, lifestyle, and business fields, including major media, for information dissemination, and carefully selected highly credible media appropriate for the topics for individual outreach.

#### Implementation of PR Measures
Proposed and implemented a tie-up project with a highly reputable business magazine in Taiwan to deeply convey the brand's story and initiatives. Simultaneously, developed influencer strategies based on the characteristics of the Taiwanese market to promote information dissemination through social media.

#### Communication Support
Provided interpretation services during media and influencer interactions at events and during interviews and event proceedings, supporting smooth communication.

#### Support during Fashion Week
Provided media relations and interpretation support from the preparation stage for participation in TAIPEI FASHION WEEK 2026AW until the runway show, ensuring smooth progress and communication.

WORLD