Futaba Tsushinsha Releases Launchmetrics Data & Insights Report 'Market Expansion Strategy for 2026' in Japanese, Korean, and Chinese

Futaba Tsushinsha Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Satoshi Konishi) has released the Japanese, Korean, and Chinese versions of the 'Market Expansion Strategy for 2026' report published by LAUNCHMETRICS, a marketing platform provider for the fashion, lifestyle, and beauty industries.

Market Expansion Begins with Visibility: The Importance of Data-Driven Local Strategies
To succeed in expanding into new regions, a strategy backed by data and a properly localized approach for each market is essential. Visualized data allows for a clear understanding of key decision-making factors, such as which channels are delivering results, which 'Voices' are influencing brand performance, and how competitors are positioned.

In this report, an analysis was conducted based on 2025 exposure data for 150 small and medium-sized brands (SMBs) worldwide in the fashion, lifestyle, and beauty sectors. The results revealed that these brands collectively generated $9.2 billion in Media Impact Value® (MIV®), with approximately two-thirds driven by influencers. This data highlights the reality that many brands rely on specific 'Voices' for impact creation.

The question for teams considering overseas expansion is clear: 'Will the same mix of Voices work in every market, or is a regional adjustment of the balance necessary?' Without clear benchmarks, expansion decisions are forced to be based on guesswork. This report demonstrates why data and structured insights are 'indispensable' for expansion strategies.

Sector Highlights
- Fashion: Accounted for $2.9 billion, roughly one-third of the total impact. While Fashion Nova led in the US, UK, and France, Miss Sixty ranked first in China, showing clear regional differences in 'brand resonance.'
- Lifestyle: While accounting for a smaller portion at $1.2 billion, it recorded the highest growth rate (+16.6%). UK brand Gymshark generated over 70% higher impact in the US than in its home country.
- Beauty: Garnered the largest MIV at $5.2 billion. Influencers accounted for 73% of the total MIV®, with celebrity brands like Rare Beauty and Rhode showing overwhelming global presence.

Message from Sota Shibazaki, Deputy Manager of LAUNCHMETRICS Division, Futaba Tsushinsha: 'What we want people to notice in this report is the focus on SMB brands. It is a must-read for those who felt the data from giant luxury houses was somewhat unrealistic. This report organizes trends and case studies from 150 brands to help improve the accuracy of your next move.'