Vertical CM by ONEMEDIA, "So wa naran yaro, Shibasaki-san," wins Silver at YouTube Works Awards Japan 2026
Key facts
- Vertical CM by ONEMEDIA, "So wa naran yaro, Shibasaki-san," wins Silver at YouTube Works Awards Japan 2026
- The vertical commercial "So wa naran yaro, Shibasaki-san" for SUUMO, produced by ONEMEDIA and Hakuhodo, has won the Silver award in the YouTube Creator Collaboration category at the YouTube Works Awards Japan 2026.
- Source: PR Times
- Date: June 9, 2026
Direct answer
The vertical commercial "So wa naran yaro, Shibasaki-san" for SUUMO, produced by ONEMEDIA and Hakuhodo, has won the Silver award in the YouTube Creator Collaboration category at the YouTube Works Awards Japan 2026.
- Citation
- Vertical CM by ONEMEDIA, "So wa naran yaro, Shibasaki-san," wins Silver at YouTube Works Awards Japan 2026 (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
The vertical commercial "So wa naran yaro, Shibasaki-san" for SUUMO, produced by ONEMEDIA and Hakuhodo, has won the Silver award in the YouTube Creator Collaboration category at the YouTube Works Awards Japan 2026.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 22:00
- 🔍 Collected: June 9, 2026 at 13:21
- 🤖 AI Analyzed: June 9, 2026 at 14:14 (52 min after Collected)
A vertical commercial titled "So wa naran yaro, Shibasaki-san" for SUUMO, a real estate information site operated by Recruit Co., Ltd., produced by ONEMEDIA, Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Gakuto Akashi) and Hakuhodo, Inc., has won the Silver award in the YouTube Creator Collaboration category at the YouTube Works Awards Japan 2026, hosted by Google.
## Reason for Award
The award recognizes the commercial for its high marketing effectiveness achieved through collaboration between a creator and a brand. This project combined the influence of YouTube star Shibasaki with the community meme "So wa naran yaro" (That wouldn't happen, right?) to promote SUUMO's "Trace Search" feature. This approach successfully combined social media reach with a deep understanding of the service.
## Staff Comment
Planner Kanpei Komiya commented, "I am proud that this has become a new form of advertising born from social media and made for social media."
## Related Information
To commemorate this award, ONEMEDIA is distributing a "YouTube Utilization Case Study Collection." This document summarizes the latest know-how on YouTube advertising and is available for marketing professionals.
▶︎ YouTube Latest Advertising Case Study Collection: https://www.onemedia.jp/document/yt_ad
FAQ
What award did SUUMO's vertical CM 'That won't do, Mr. Shibasaki' win?
It won the Silver award in the 'YouTube Creator Collaboration' category at the 'YouTube Works Awards Japan 2026'.
Which companies were involved in the production of this CM?
Three companies were involved: One Media Co., Ltd., Hakuhodo Inc., and Recruit Co., Ltd.
What are the features of the CM?
The CM effectively promotes SUUMO's 'Trace Search' feature by leveraging YouTube creator Mr. Shibasaki and the internet meme 'That won't do'.
What kind of marketing support does One Media provide?
One Media provides marketing support through YouTube-optimized promotional strategies, continuous branding, awareness expansion, and understanding enhancement.
What materials are being distributed to commemorate the award?
A 'YouTube Usage Case Study' is being distributed and can be obtained from One Media's website.